Vice President
Majid Al Futtaim Ventures
مجموع سنوات الخبرة :30 years, 5 أشهر
Hospitality
Brought on to develop the F&B platform for the leading conglomerate retailers and shopping mall developer in the MENA Region.
Acquired 6 new international brands and negotiated all terms of each agreement with the principles of each brand including concept and brand market validation.
Prepared 5 year strategic plan for the F&B division including a full financial feasibility studies.
Designed a full structure of the division that satisfies the five year strategy and worked closely with all business units leaders to in other verticals to align visions and strategist.
Updated the board of directors quarterly on the strategies, the progress of the division formation and its timeline.
-picked by the executive leadership team to develop the hospitality division across the UAE and greater MENA region.
Asked to leverage a comprehensive background in driving expansion across Middle East markets, and in developing operational blueprints for growth supported with the recruitment of a focused and talented leadership team.
Opened the first Harper’s Bazaar Café (HBC) in the world and further developed the home grown concept Vicolo, opening the first restaurant and signing three more locations.
Conceptualized an end-to-end marketing strategy for the hospitality division, introducing a range of Omni-channel marketing programs, including highly successful social and digital media platforms.
Singlehandedly saved AED6M by spearheading complex rent and acquisition negotiations and championed three different franchise deals in the GCC and Pakistan for Reem Al Bawadi.
Developed the next generation of corporate executives in the organization by playing an important role as a mentor to aspiring business leaders, also through the creation and delivery of tailored career development sessions.
Appeared as a frequent guest speaker on F&B industry trends and challenges in major conferences and events such as the Retail ME Forum and MENAFA.
Reported directly to the CEO with 8 direct staff and an AED400M budget.
Advanced into positions of increasing accountability and influence as the company transitioned from PepsiCo to Tricon, YUM! Brands, and ADF Companies.
Promoted to take on direct operational leadership for the Maryland/Washington D.C. region comprised of 65 Pizza Hut restaurants and $55M+ in annual revenues.
Achieved regional profits in 2007 following several years of negative contributions by driving improvements through sales planning, workforce productivity, food cost reductions and managing negotiations and logistics associated with opening four new restaurants.
Stimulated revenue generation and raised company performance by implementing training programs across all levels, demanding stringent quality control, and instilling a customer-focused approach.
Improved workforce performance by recruiting and directly supervising 10 District Managers, including two DMs who currently lead operations for major YUM! Franchisees in the Middle East.
Also served as Multi-Brand District Manager, Training Manager, and Restaurant General Manager.
Recruited to spearhead aggressive growth strategy, directing the UAE operations for 240+ restaurants in 7 Emirates, generating $400M+ revenue across KFC, Pizza Hut, Hardee’s, & Chicken Tikka brands.
Led 11 direct reports, P&L, and brand management for multi-site operations with 7, 000+ employees.
Successfully launched 150 new stores in six years, as well as attained double-digit growth with a 15% increase in 2010, 17% in 2011, 20% in 2012; and 12% sales growth in 2013.
Earned 8 awards for brand and operations excellence, innovation, and cost savings, including Best Operator of the Year Award from YUM! Brands as top-performing KFC and Pizza Hut restaurants in the MENAPAKT region in 2013.
Received Americana’s Operations Excellence Award twice.
Ranked highest in Middle East audit scores for five consecutive years, with increases in scores each year.
Led profit turnaround in a down-trending economy, saving $7M in labor costs and $1M in food costs.
Received Americana’s Initiative Award in 2010 for cost savings, while raising overall customer service levels to ensure patron loyalty.
Boosted employee productivity, retention and strengthened executive leadership via training and leadership programs.
Honored with Americana’s Execution Excellence Award for extraordinary efforts in people development.
Improved mystery shopper scores on C.H.A.M.P.S. each year. Increased scores earned in Restaurant Reviews and with the franchisor’s international audits.
courses: Mindbridge Training | Certified International Life Coach & NLP Practitioner