Hiba Gharsalli

Design and develop end-to-end online learning experiences for professional and technical learners.
Create complete courses from scratch, including learning objectives, course structures, lesson plans,
and assessment strategies.
Apply instructional design methodologies and adult learning principles to maximize learner engagement
and knowledge retention.
Develop interactive e-learning content using tools such as Lumi, H5P, and SCORM packages.
Design interactive videos, branching scenarios, and simulation-based learning activities.
Create formative and summative assessments, quizzes, knowledge checks, and evaluation frameworks.
Produce AI-enhanced learning content using HeyGen for avatar-based instructional videos and learner
engagement.
Develop multimedia assets including animations, presentations, infographics, and interactive exercises.

Led marketing and communication initiatives to increase brand visibility and engagement.
Managed digital content, social media campaigns, and promotional materials.
Coordinated events, partnerships, and community outreach activities.
Analyzed campaign performance and contributed to strategic marketing decisions.