Himanshu soni

Joined a bootstrap startup struggling with 200+ AED CPL and no conversions despite
spending 100K+ AED on ads.
Rebuilt the ad strategy using targeted audience segmentation, multi-creative testing,
Andromeda and broad targeting methods, reducing CPL by 60%.
Generated 4, 450+ qualified global leads with a total ad spend of 180, 000 AED.
Implemented multiple landing page strategies, multi-step form funnels, and lead qualification
stages to improve lead quality.
Integrated automation workflows using Pebbly, Zoho CRM, WhatsApp automation, and
email/email marketing follow-ups for better nurturing and conversion.
Achieved 90% MQL (Marketing Qualified Leads) and 60% SQL (Sales Qualified Leads).
Closed 100+ deals with an average ticket size of 17, 000 AED.
Delivered strong revenue growth with 4X in April, 4.5X in May, and currently maintaining ~5.5
ROAS, building a scalable and profitable performance marketing funnel for business setup
leads.

Joined Lorien Finance as Performance Marketing Manager, overseeing performance marketing
initiatives, including organic traffic and press releases.
Increased quality leads by 90% within 2 months by leveraging existing databases and targeting
1% to 4% lookalike audiences. Set a goal to boost website traffic from 1, 000 to 5, 000 visitors per
day, implementing strategies to achieve this target Managing their whatsapp automation & email
marketing funnels and broadcasting.

I have served as a pivotal leader at a dynamic company, overseeing a team of 15 talented
professionals encompassing SEO, SMM, SEM, Graphics &Web Designers.
Managed $150, 000 budget for prestigious U.S. clients, delivering a 4x revenue increase
within 3 months. Developed tailored strategies and created weekly and monthly
performance reports to drive business growth.

I have significantly boosted the brand presence of a Shark Tank-featured Blue Tea, elevating daily
sales from 5000 to 1.5 lakh through strategic Meta Ads management.
I ensured top rankings for high-volume keywords like Herbal Tea, Flower Tea, and Butterfly Pea Tea,
achieving a 400% increase in organic traffic and daily sales of 10K.
My role encompassed comprehensive digital marketing strategies, including email and affiliate
marketing, WhatsApp automation, Google Ads, and SEO. These efforts collectively drove a
consistent influx of 200 orders per day, demonstrating my ability to effectively grow and optimize e
commerce operations.

I significantly enhanced the online presence of a company by implementing robust SEO
strategies, which resulted in increasing daily traffic from 8K to 18K visitors by securing top
rankings for high-volume keywords such as UPSC syllabus, IAS coaching, and UPSC
interview, among others.
I effectively positioned the company within the top five search results. I resolved technical SEO
issues on their website and conducted effective link management, including disavowing
harmful links.
I also successfully managed their display ads, including skippable and non-skippable
formats, to further augment their online visibility and engagement.