African Markets/ Sales Assistant
Musaab Al Gaddah General Trading co. L.L.C
Total years of experience :2 years, 6 Months
As an African Markets Marketing/Sales executive at Musaab Al Gaddah General Trading co. L.L.C, i contributed to and developed integrated marketing campaigns. And my Tasks involved:
. liaising and networking with a range of stakeholders including customers in Africa, colleagues, suppliers and partner organisations;
. communicating with target customers in Africa and managing customer relationships;
. sourcing advertising opportunities and placing adverts in the African press;
. managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
. writing and proofreading copy;
. liaising with designers and printers;
. arranging the effective distribution of marketing materials to the company markets in Africa;
. maintaining and updating customer databases;
. organising and attending events such as conferences, seminars, receptions and exhibitions on behalf of the company;
. conducting market research, for example using customer questionnaires and focus groups; Among others.
• Designing and implementing marketing and sales strategies.
• Driving key sales initiatives
• Maintaining the existing company customers as well as building new clientele base.
• Organizing promotional programs and participating in exhibitions
. Designing communication strategies for the new business promotions and drives
. Servicing existing accounts, obtain orders, and establish new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors.
. Adjust content of sales presentations by studying the type of sales outlet or trade factor.
. Focuses sales efforts by studying existing and potential volume of dealers.
The Development Studies (Publicity and Marketing) course is a multi-disciplinary three years taught course which offers five core papers and a range of options papers. Most option papers are shared with other degree courses (Management; Financial Research; Planning, Growth and Regeneration; Social and Economic History; Politics, Environment, Society and Development; and Social Anthropological Analysis). Some option papers are full papers and some are half papers.