Senior Brand Manager
Highnoon
Total years of experience :5 years, 7 Months
• Demonstrate expertise in analyzing brand positioning, consumer insights, and competitor activities, providing valuable strategic insights to drive informed decision-making and enhance market competitiveness.
• Plan and execute innovative growth strategies and manage marketing campaigns across the country to ensure that products and services meet customers’ expectations and to build the credibility of brands.
• Build brand awareness and increase brand value and profitability.
• Collaborate with cross-functional teams, including business development, creative, digital, supply chain, procurement, and finance, to ensure smooth project execution and achievement of organizational objectives.
• Establishment of budgets, performance specifications, and sales estimates, contributing to effective financial planning and goal attainment within the organization.
Planned & executed marketing activities as per challenging dynamics of
industry during Covid-19
• Developing brand strategies.
• Planning, execution and controlling of marketing campaigns.
• Ensure market surveillance for better analysis of competitor activity and new market entrants.
• Deliver informative ward and chamber presentations to inform and engage diverse audiences, effectively communicate key messages and promote dialogue within the community