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HIRA  ARSHAD, Assistant Manager Finance

HIRA ARSHAD

Assistant Manager Finance·Digital Marketing Agency

Pakistan

Master's degree, Finance And Auditing

Work experience

Total years of experience: 7 years, 5 months

Assistant Manager Finance

October 2023 - January 2025

Digital Marketing Agency

Islamabad, Pakistan

October 2023 - January 2025

• Recruited and trained 20+ staff members to ensure efficient daily operations.
• Ensured customer satisfaction through clear and consistent communication.
• Applied company policies to improve workflow and maintain standards.
• Increased profits by effectively using staff, products, and services; managed budgets to
reduce costs and boost revenue.
• Handled staff hiring, training, and supervision; tracked KPIs to maintain quality and
customer satisfaction.
• Managed daily business activities to ensure smooth and profitable operations.
• Led the HR team, including salary planning and talent development.
• Built strong relationships with vendors and suppliers for timely deliveries and better
contract deals.
• Record day-to-day financial transactions using QuickBooks
• Reconcile bank and credit card statements
• Categorize expenses, income, and liabilities properly
• Prepare monthly financial reports and profit/loss statements
• Handle accounts payable and receivable
• Generate invoices and manage billing
• Manage payroll setup

Company industry:
Marketing

Finance Writer

January 2022 - October 2023

Bestax Chartered Accountants UAE

Dubai, United Arab Emirates Remote

January 2022 - October 2023

• I used to work as a finance writer to craft quality and updated content on the Business
setup in UAE, Corporate tax in UAE, and Golden Visa application.
• From producing landing pages, company formation guidelines, to bank assistance, I
have covered it all.
• My duties include incorporating primary keywords provided in the articles provided.
• After thorough research on titles and Bestax services, articles produced to drive
targeted audience to the website.

Company industry:
Business Consultancy Services

Finance Copywriter

October 2021 - January 2023

Bookkeeping Pro Services-

Lahore, Pakistan Hybrid

October 2021 - January 2023

• Proven experience as a Bookkeeper with strong QuickBooks expertise
• Proficient in accounting software QuickBooks and Xero.
• Strong understanding of basic accounting principles
• Experience in bank reconciliations and financial reporting
• Attention to detail and excellent organizational skills
• Ability to work independently and meet deadlines
• Good communication and time management skills through Slack and Zoom
• Crafting engaging and SEO-optimized content for their bookkeeping services.
• Conducting in-depth research on industry-related topics in order to develop original
content.
• Writing blog posts related to Accounting and Bookkeeping to help business owners get a
better insight of finances.
• Editing and polishing existing content to improve readability through SEMrush.
• Use Google Analytics to produce bookkeeping content.
• Understanding reader and targeted audience and providing top-notch bookkeeping
services.
• Conducting keyword research and using SEO best practices to increase traffic to the
company website.

Company industry:
Accounting

Junior Executive Finance

January 2015 - January 2019

Khan Research Laboratories KRL

Islamabad, Pakistan

January 2015 - January 2019

• Record keeping of Payments and Adjustments through Oracle software.
• Preparation of spot purchase vouchers in local and foreign commitments.
• Bookkeeping and Reconciliation of reports and Maintaining Bank books and Bank
Statements.
• Updating purchase records in the oracle system and direct communication with users.
• Dealing with payment of certain Advances i.e. Advance against delivery, Post deliveries,
Advance against Bank Guarantees, and Advance Spot.
• Reviewed and analyzed financial accounting information and presented analysis and
commentary to key business partners.
• Worked to ensure that the financial control framework was in place to ensure the
accurate reporting of financial conditions.
• Successfully interpreted and communicated financial information to teams across the
business.
• Oversee the month-end, quarter-end, and year-end closing of the books, reconciliations,
and journal entries.

Company industry:
General Engineering Consultancy

Education

ACCA Skans-. ICAP

August 2015

August 2015

Master's degree, Finance And Auditing

Pakistan

SKANS School of Accountancy

January 2015

January 2015

Master's degree, ACCA

Pakistan

University of Punjab

January 2010

January 2010

Bachelor's degree, BSC computer science and economics

Pakistan

Skills

zoho
Intermediate
zoho
Intermediate
ACCOUNTING
Intermediate
ACCOUNTING
Intermediate
ADAPTABILITY
Intermediate
ADAPTABILITY
Intermediate
ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS
Intermediate
ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS
Intermediate
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
MOTIVATIONAL SKILLS
Intermediate
MOTIVATIONAL SKILLS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROCESS IMPROVEMENT
Intermediate
PROCESS IMPROVEMENT
Intermediate
WORKFLOW AUTOMATION
Intermediate
WORKFLOW AUTOMATION
Intermediate
WordPress
Expert
WordPress
Expert
xero
Intermediate
xero
Intermediate
Microsoft Word
Expert
Microsoft Word
Expert
QuickBooks
Intermediate
QuickBooks
Intermediate
Microsoft Excel
Expert
Microsoft Excel
Expert

Languages

English

Expert

Urdu

Native Speaker

French

Beginner

Training and Certifications

Certifications
Foundation in Accountancy
ACCA Certification

Training
EPSM Ethical Module
ACCA GLOBAL Show credentials

Hobbies and interests

Creative Writing, reading books