Hisham Elkady

-lead & manage the regions sales & 1st line managers.
-Managing KOLs, KPIs, market share, growth, stock management, placement of reps & managers, identifying new markets, potential customers etc.
-Working on Developing 1st line manger & MR
Manage communication between sales team & other supporting functions

July 2013 to date
Marketing Manager, Forwoardpharma (ACCORD UK & EPC)

February 2013 to June 2013
Regional Export Manager, October Pharma

May 2009 Jan 2013
Sales Manager, Specialty Business Unit (Oncology & Ophthalmology), Pfizer

December 2007- to May 2009
Territory Manager, Oncology team, Pfizer

June 2004 - December 2007
Senior Professional medical representative- Oncology
March 1999tojune 2004 Product Specialist, Pharmacia

November 1997 to January 1999
Registration specialist in Drug policy & planning center, CAPA, MOH

Responsibilities as Marketing Manager: Marketing manager for Forwardpharma, responsible for marketing management of 2 companies, one Multinational "ACCORD UK" for oncology products & one local " EPC" with different therapeutic areas as Antibiotics, women health products, pediatric products & OTC products responsible for launching 4 new products ( Meloboy, Nasopharm, Mychopharm &Carnitin pediatric solution)
Responsibilities
FOR ACCORD: - Develop marketing objectives and strategies for Accord UK products in Egypt.
-Selecting & following products to be registered in Egypt.
-Preregistration activity with oncology KOLs

For EPC: -Establishing promotion team for EPC.
- Develop marketing objectives and strategies
- Manage, coordinate and evaluate marketing plans and budget allocation.
- Manage product portfolios, expand business, define new markets and lead business development efforts.
- Maximize revenue, market share and profitability goals.
- Drive, steer and support launch preparation and life-cycle-management activities in order to realize the full commercial potential.
- Develop and maintain a panel of key thought leaders in each therapy area to understand and analyze the market, competitive activities and product needs.
- Develop marketing team through coaching and mentoring and offering them the right training opportunities. Motivate staff & retain talents

Responsibilities as Regional Export Manager
Plan and implement export strategy and activities consistent with overall aims of the organization.
* Opening and developing new business opportunities in existing and new markets.
* Communicate with export related authorities, and customers, in all relevant territories and countries.
* Negotiate contracts for sales and manage renew, review contracts as required to enable effective trading.
* Establishing contacts with customers and distributors in different countries.
* Evaluating and selecting suitable agents to sell and distribute the company products and maintain proper relations with clients and agents.
* Liaising with other departments in order to establish and maintain effective and relevant export activities and support in relation to the organization's sales, purchasing, materials management, production and overall operating functions.


Responsibilities as Sales manager: Team management
People development
Business planning.
Sales forecast.
Territory management.
Tenders management.
Distributors follow up.
Thought leader follow up.

Launches
1- Aromasin - Aromatases inactivator
2- Xalatan - glaucoma medication
3- Sutent - multi targeted tyrosine kinase inhibitor
4- Dostinex - Selective dopamine antagonist