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Hizan Hisfan, Area Sales Executive

Hizan Hisfan

Area Sales Executive·Puredale Ceylon Pvt Ltd

United Arab Emirates

High school or equivalent, Business Management

Work experience

Total years of experience: 7 years, 6 months

Area Sales Executive

November 2023 - August 2025

Puredale Ceylon Pvt Ltd

Trincomalee, Sri Lanka

November 2023 - August 2025

• Managed area-level sales operations and key account relationships across multiple territories.
• Drove territory revenue growth through strategic planning and consistent field execution.
• Monitored performance metrics and ensured consistent product availability across all outlets.
Company industry:
FMCG
Job role:
Sales

Business Development Officer

March 2023 - November 2023

Fonterra Brands Lanka Pvt Ltd

Trincomalee, Sri Lanka

March 2023 - November 2023

• Identified and developed new business opportunities across assigned regions.
• Coordinated with distributor networks and supported brand initiatives to drive market growth.
• Consistently achieved and exceeded monthly targets through proactive field engagement.
Company industry:
FMCG
Job role:
Marketing and PR

Distributor Sales Representative

January 2022 - December 2022

Bestie Beverages Pvt Ltd

Trincomalee, Sri Lanka

January 2022 - December 2022

• Managed distributor-level sales operations and daily route planning efficiently.
• Ensured product placement and visibility across retail outlets to maximize sales.
• Built strong trade relationships to sustain volume growth and customer satisfaction.
Company industry:
FMCG
Job role:
Sales

Sales Representative

April 2020 - December 2021

Cherish Biscuits Pvt Ltd

Trincomalee, Sri Lanka

April 2020 - December 2021

• Executed territory sales plans and consistently met monthly volume targets.
• Handled merchandising, stock management, and delivered excellent customer service.
Company industry:
FMCG
Job role:
Sales

Sales Representative

July 2018 - April 2020

Raigam Marketing Services Pvt Ltd

Trincomalee, Sri Lanka

July 2018 - April 2020

• Managed a portfolio of retail and wholesale accounts across assigned territories.
• Expanded customer base and consistently achieved all sales KPIs and targets.
Company industry:
Industrial Production
Job role:
Sales

Distributor Sales Representative

January 2018 - July 2018

Fonterra Brands – Shaun Brothers Pvt Ltd

Trincomalee, Sri Lanka

January 2018 - July 2018

• Supported distributor operations and managed daily route sales effectively.
• Maintained strong relationships with retail clients to ensure repeat business.
Company industry:
FMCG
Job role:
Sales

Education

G.C.E.

January 2014

January 2014

High school or equivalent, Business Management

Sri Lanka

Skills

BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS NEGOTIATION
Intermediate
BUSINESS NEGOTIATION
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PEOPLE MANAGEMENT
Intermediate
PEOPLE MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES OPERATIONS
Intermediate
SALES OPERATIONS
Intermediate
SALES TERRITORY MANAGEMENT
Intermediate
SALES TERRITORY MANAGEMENT
Intermediate

Languages

English
Intermediate
Tamil
Native Speaker

Training and Certifications

Certifications
G.C.E. Ordinary