Key Account Leader
Bureau Veritas Group
مجموع سنوات الخبرة :9 years, 11 أشهر
A French-based company with global operations specializing in Testing, Inspection and Certification in variety of capital-intensive sectors such as infrastructure, power, as well as retail sectors. (>1400 offices across 150 countries)
• Currently leading business development across the Industrial, Power & Utilities, Building &Infrastructure sectors
• Current product focus is across third party inspection, verification and certification services
• Sold projects worth AED 12m against a target of AED 6m
• Created sales pipeline, and effectively analysed the market (customers and competitors) in the context of the economic conditions
• Established and cultivated long term business relationships by understanding and anticipating customer needs & priorities and delivering effective solutions
• Currently oversee the team executing BV services on my clients
• Recognised as the top sales performer in my office for the 2019 - 2020 fiscal year
Jetfi is a global leading pocket Wifi rental company focus on global tourism industry. Jetfi Canada is Canada based company provides pocket WIFI device with unlimited seamless international data connection in 136+ countries across 5 continents in the world.
My primary role includes branding promotion and business development in tourism industry mainly in Vancouver market and later in Toronto.
Key Responsibilities:
♣ Develop partnership with travel operators such as Air Canada, Vancity Car Rental, Trump Hotel Downtown Vancouver, HIS Tour agency etc.
♣ Responsible for project initiative of partnership with Plaza Premium Lounge by launching pocket Wifi rental service for both inbound and outbound customers in Vancouver, Toronto, Calgary and Montreal airport.
♣ Conduct regular follow-up and arrange meetings with prospective business partners.
♣ Provide after-sales support to business partners and also individual clients.
♣ Conduct brand promotion to prospective partners and users through social media.
♣ Conduct research to identify new market and customers’ needs.
UC Forward is a company focusing on Dubai real estate marketing. The services are
centered on promoting the Dubai property market to Chinese investors through
multiple marketing channels. UC Forward is also the exclusive Chinese DREI partner
for the Dubai Land Department.
My primary role includes Online & Offline marketing campaigns, brand management
and event management.
Key Responsibilities:
Marketing Strategies-
♣ Leading marketing initiatives to ensure strategy is place to meet brand and sales
expectations;
♣ Leading the development and implementation of annual marketing plans and
strategies;
♣ Competitor activity analysis across ATL & BTL performance.
Digital Marketing-
♣ Strategize and execute brand communication and startup of digital campaign,
increase month-to-month ROI to more than 100% on social media platform;
♣ Prepare and implement analysis of digital marketing channels prior to events in
various distinct locations;
♣ Develop media investment strategy with established industry leaders in both offline
and online media;
♣ Currently leading launch strategy for Mobile application with complete 360° digital
marketing plan across ATL(TVC, Outdoor, PR, Print…) and BTL (Event
Sponsorship, Conference) communication channels for Gulf.
Event Management-
♣ Plan and follow up monthly events;
♣ Develop 15+ successful customized open house events and road show
service packages;
♣ Responsible for all marketing collaboration with the Dubai Land Department.
Founded in 1994, Liby Group Co is the leading FMCG enterprise in China. Their product range covers fabric care, tableware washing, home cleaning, health, oral care, personal care, hair care, skin care and cosmetics. They have 7 primary brands, each with multiple SKUs, and distribution networks throughout the 23 provinces of China. Liby dominates the market share in the categories it operates in China, varying from 50% to 70%.
Key Responsibilities:
♣ Assisted brand manager in developing strategies and annual brand plan to support incremental growth in the iconic brands of Liby Laundry Liquid and Home Cleaning category
♣ Assisted in developing distribution and consumer strategy for new product development (NPD)
Marketing Campaign:
♣ Curate relevant content to reach target markets.
♣ Manage Social Media marketing campaigns and day-to-day activities
♣ Provided ad hoc campaign management support to various other brand managers across home cleaning & fabric care accordance to budget
♣ Collaborated with public relations department for media activities culminating in being the main sponsor for a top rated TV show “I am a singer” on Hunan TV Channel
♣ Assisted in 360 campaign executions (ATL, BTL, OTL) for launches and re-launches
Strategic Analytics:
♣ Brand performance analysis and competitor marketing activity analysis
♣ Create winning, future-focused strategies to promote marketplace success
♣ Support the Brand Manager in the execution of the agreed upon projects and activities;
♣ In coordination with the Brand manager develop a marketing campaign for the brand.
Human Resource Management, Information Resources Development and Management, Principles of Economics, etc.