Digital Marketing Specialist
Damas Medical Center
Total des années d'expérience :5 years, 10 Mois
- Develop, implement and manage the social media strategy.
- Define critical to business social media KPIs.
- Manage and oversee social media content across all channels.
- Measure the success of every social media campaign and report monthly.
- Stay up to date with the latest social media best practices and technologies.
- Use social media marketing tools such as Hootsuite, Later & Facebook Business Manager.
- Work with copywriters and designers to ensure content is valuable, engaging, and always bar-raising
- Drive community engagement across key pillars.
- Collaborate with various teams to ensure business objectives and targets are met without compromising the brand ID Monitor SEO and user engagement and suggest content optimization
- Present detailed analytical reports to Senior Management
- Develop and organize marketing and social media strategies to support the brands and business goals & objectives.
- Measure and optimize paid marketing using channel-specific dashboards, Google Analytics, and attribution/conversion metrics.
- Manage partnerships with channel vendors to expand our reach and optimize cost-per- acquisition.
- Stay up to date with digital technology trends, competitors & users, and prepare reports & presentations as needed.
- managing the social media platforms and translating overall brand strategy into campaigns.
- Growing social media accounts for both existing and start-up-based.
- Familiar with collaborating with key agencies to develop, monitor, and execute content strategies.
- Responsible for writing and editing weekly and monthly editorial calendars.
- Monitoring engagement on all social media platforms and maintaining up-to-date analytics and reports for all accounts.
- Plan, develop, produce, and deliver marketing and communications materials.
- Managing and executing influencer marketing campaigns, from kickoff to post mortem - both pre and post-launch post-launch post-launch - including, but not limited to, developing campaign briefs, influencer list research, and validation, asset distribution, reviewing content, and troubleshooting as necessary.
- Develop and organize marketing and social media strategies to support the brands and business goals & objectives.
- Content planning & community management for all social media platforms Facebook, Instagram.
- Plan, manage, and optimize PPC campaigns; Paid search, display & video advertising, paid social campaigns, programmatic & native ads, and emails.
- Measuring and reporting on the performance of all digital marketing campaigns.
Work closely with the Development team, Graphic Designers, Photographers, & PR teams to ensure marketing goals are met and exceeded.
- Stay up to date with digital technology trends, competitors & users, and prepare reports & presentations as needed.
Operations Supervisor
- Managing the day-to-day activities, prioritizing and making risk/impact assessments with existing processes and procedures to achieve the SLA.
- Leading and inspiring the team to deliver excellent levels of performance and high customer satisfaction.
- Supporting the management team with analytical reports to identify and deliver positive change for challenges and operations opportunities
Training & Development
- Developing a digital and print training material and creating training calendars.
- Organizing training sessions in different styles suiting the program along with the suitable training activities.
- Identify individual and team skills gaps and work on the solution needed to fix.