Head of Strategy Planning, Performance Analysis & Change Management
Banque du Caire
Total years of experience :17 years, 9 Months
• Responsible for the formulation and execution of the banks 3-year strategy and illustrating a credible and feasible roadmap required to implement the strategy.
• Providing analytical support in the development of the Banks annual business plans/objectives, actively supporting the strategy performance analysis processes including competitive, market and trend analysis.
• Reporting the overall business performance, analyzing identified KPIs (Financial/ Non-financial) for corrective actions responding to any substantial changes in the Internal and external risks/issues.
• Monitoring and proactively analyzing cross-functional business synergies and efficiencies, in coordination with relevant bank departments to optimize the banks resources, product offering, geographical proximity and client base to boost cross/ up selling.
• Owning and leading key meetings and forums such as Monthly Business Reviews, Quarterly and Annual Strategy Reviews required updates for the Board of Directors.
• Developing detailed packs showing comparative analysis against local banks and peer groups on various parameters including revenues, expenses, operating profit, provisions, net profit, assets, loans and deposits.
• Transforming market research and competitive analysis data into compelling narratives, to analyze market trends, customer segments, and competitor strategies.
• Providing technical support to the Chairman and CEO by preparing analytical/ research reports on various issues and topics, whether financial, non-financial, economic, political or other requested topics.
• Leading the Breakfast with Mr. Chairman initiative, managing suggestions intake and facilitating data-driven decision making based on employees ideas. Additionally, championing the banks ideas platform Fekra, fostering innovation by analyzing and driving implementation of the most promising suggestions for bank improvement.
• Managed Demand and Digital committees, which are responsible for reviewing and approving all fit-to-strategy new projects/initiatives demands from all business, control, and support functions, determining the delivery arm and sourcing process within the approved budget.
• Analyzed and controlled bank-wide annual CAPEX budget cycle, with the associated responsibilities of ensuring the financial and non-financial organizational aspirations are aligned with the annual deliverables and budget key considerations for all lines of business.
• Managed strategic program formulation, assessing the fit of projects, measuring, and ensuring delivery and achievement of business benefits. Liaised with Project Managers to ensure projects are coordinated and sequenced as a whole and dependencies between projects are identified, managed, and consolidated overall performance indicators across.
• Implemented change and behavioral factors to achieve program objectives. Developed and embedded communication strategies for the change program ensuring effective communication and feedback at all levels for all stakeholders.
• Delivered multiple projects in bank portfolio including installation, implementation, configuration, development, and training; ensuring that all projects were effectively handed over into BAU on time, within scope and budget through developing a detailed project plan to track progress. o SMEs workflow engineering and apply digitization features that shall both expedite the process along with applying process controlsto enable tracking the progress in processing of clients request & measure the full credit cycle. o Internal Control workflow digitization and automation of the bank internal control process as part of the bank overall transformation journey.
• Coordinated internal resources and third parties/vendors for the flawless execution of projects.
• Reported progress to management and maintaining comprehensive project documentation in compliance to PMO governance guidelines.
MAGRABi Retail ǀ Corporate Office
Over the span of my 13 years career at MAGRABI, helped growing the company into Middle Easts leading fashion and medical eye care retailer with more than 200 luxury multi-brand shops across 9 countries including Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Lebanon, Egypt and Turkey.
Roles and Responsibilities:
• Applied an agile approach for the strategy formulation, implementation and progress monitoring through proactive management of the strategy budget with the aim of transforming the company into a strong multinational.
• Led the selection and management of multiple projects with world-class consultants to automate and digitalize processes through a customer centric approach.
• Redesigned customer journeys applying innovation and digitalization to provide customers with a seamless Omni channel experience (website, app and store).
• Monitored and evaluating project’s life cycle with varying levels of complexity; budgeting, forecasting, and reporting on the identified potential risks. Ensuring project activities are aligned with business objectives.
• Led Project Management implementation plans, managing workloads, defining deliverables, managing resources, and ensuring compliance with established PMO standards.
Key Projects:
• Digital Transformation: Implementing automating projects including CRM, group’s website, with the aim of monetizing the data through enhanced cross-sell and upsell.
• Culture and Corporate Governance: Governance, Core Values, Employee Engagement, Balanced Scorecard.
• Operational Excellence Institutionalization: Operating Rhythm, Store Management Systems, Store Audit Automation, Staff Scorecard, Eyecare Center Project, Rolling Sales Forecast and Store Opening Module.
• Marketing and Customer Segmentation: Deep Dive Analysis, Selection, Pricing Strategy and Product Offering.
• Rebranding Identity and Concept Creation: Customer Journey Redesign, launching and managing Digital marketing, Brand Health Tracker, Mystery Shopper, Repositioning, Store Concept Design, Value Engineering, Tendering, Implementation and Store Visual Merchandise guidelines (2D Assets, Uniform, Music and Aroma).
• Legal and Financial Restructuring: Holding Company Legal Re-organization to enhance tax planning, operational efficiency and optimizing financing, Intellectual property portfolio management.
• Annual refresh of Category Strategies and conduct range reviews.
• Range performance reviews and agree corrective actions plans.
• Preparation of the annual promotion n calendar with Customer and Marketing.
• Post-promotion analysis report and key learnings capturing.
• Vendor performance reviews vs. KPIs.
• Proposals for any new vendor listings or discontinuation.
Key Contributions and Achievements:
Effectively managed all aspects of luxury product strategies and brand portfolio management across all regions during a significant growth period where the revenues reached double digits growth. Developed the product portfolios planning capabilities, pricing strategies and revenue optimization model. Led high profile launches of 15 new brands.
Reported directly to the Chief Operating Officer, established the central retail operations department, built out the departments initial foundation and infrastructure. Collaborated with cross-functional teams on stores standards and processes were consistently maintained at all times.
Key Contributions and Achievements
1) Central Operations Administration Office Set-up. 2) Store Standards Audit Launch and Reporting Automation. 3) Operations Reward and Recognition Scheme Design and Implementation. 4) Operations Scorecard Design and Implementation. 5) Tactical Incentives Program Design.
• Provided full support as the point of contact to ensure companys overall product and merchandising strategies generating the targeted sales and profitability, which resulted in over 25% revenue growth in 2008 and 2009.
• Oversaw the execution of merchandise buying and selection, determined and optimized pricing structure to maximize gross margins and products return on investment.
• Played a key role in coordinating all marketing objectives and programs within the overall strategic plans, ensured alignment across operations and provided innovative solutions covering the shopper journey.
• Helped optimizing brand positioning and communicational execution to ensure high ROIs and customer retention.
• Executed comprehensive retail marketing plans for 100+ stores growing sales more than 20%, developed and implemented BTL campaigns including assembling and analyzing sales forecasts.