حسام بلال, Digital Marketing & Social Media Lead

حسام بلال

Digital Marketing & Social Media Lead

Mediaverse

البلد
الإمارات العربية المتحدة - دبي
التعليم
ماجستير, MBA , double concentration in Marketing & International Business
الخبرات
11 years, 6 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :11 years, 6 أشهر

Digital Marketing & Social Media Lead في Mediaverse
  • الإمارات العربية المتحدة - دبي
  • أشغل هذه الوظيفة منذ يوليو 2021
Digital Marketing & Social Media Manager في Ghawe
  • الإمارات العربية المتحدة - دبي
  • يوليو 2018 إلى يوليو 2021
Social Media Strategist – Temporary Contract في Fine Hygienic Holding, Dubai, UAE
  • الإمارات العربية المتحدة - دبي
  • يوليو 2019 إلى أكتوبر 2019

Digital Transformation Marketing Department, Fine Hygienic Holding, Dubai, UAE
• Setting up Social Media & providing strategic consultancy for Fine & Tissues/Paper Category.
• Leading the Social Media In-housing & budgeting, working on Social Media strategies & running strategic Social campaigns.
• Integration of Social Media across FineHH units, including: E-Commerce, Local Trade Marketing and CRM.
• Introduction of Social Media Analytics & reporting through the use of the platforms and Social Media tools, ex: Socialbakers.
• Deployment of Social Media communication plans, tactical campaigns & calendars.
• Crafting Social Media communication guidelines, running community moderation, providing Creative direction & content curation.
• Tackling customer complaints & enquiries and linking with CRM, including customer & business inquiries.
• Introduction of InHouse Social Media Influencers' program, negotiation & contract management, running campaigns & reporting.
• Crafting Social Media commercial campaigns, liaising with Digital team for Landing Pages & Dynamic Links.
• Direct To Consumer DTC Social Commerce/Social Selling & Integration of Social & ECommerce.
Achievements:
• Managed Social Media campaign with 54+ Influencers' posts, with a Social Media Influencers' Conversion Rate of Approx 58%, and approx x4 times more conversion cost efficiency compared to native platform ads, with a Clicks CPC & Mobile Downloads Objective campaign, and a total of more than 22, 000 Downloads & a cost of 0.17$ & $0.24 CPD conversion cost.

Senior Social Media Executive في The Kanoo Group (TKG)
  • الإمارات العربية المتحدة - دبي
  • مارس 2017 إلى يوليو 2018

• Heading the digital transformation in the group & leading the company’s regional online & Social Media presence.
• Planning Social Media Strategy with budget allocation and distribution.
• Setting up & leading the online digital infrastructure for the group with a focus on Social Media.
• Continuous development & website management, web CMS & assets management.
• Managing the social media of a wide portfolio of brands in: Entertainment, Travel & Holidays, Luxury Holidays, Engineering, Machinery, Shipping, Oil & Gas, Transit, Freight & Logistics, Industrial Chemicals, Property & Real Estate, Energy, and Power & Industrial Projects.
• Cross integration between Social Media, Web and PR news.
• Leading the direction of Social Media content curation & production.

Social Media Executive في Optimum Media Direction ( OMD )
  • الإمارات العربية المتحدة - دبي
  • يوليو 2015 إلى مارس 2017

Social Media Executive, worked on various accounts in:
• Luxury & Automotive Industry
• FMCG & HoReCa
• Movies & Entertainment
• Retail
• Food & Beverages
• Fashion & Accessories
• Consumer Items Industry, Toys & Games

Platforms:
Facebook, Twitter, Instagram, YouTube, LinkedIn

• Account Management & Client Servicing. Managing clients’ relations, exceeding expectations & proactive planning.
• External liaison with clients & their respective global teams, along with Brand Ambassadors & SM Influencers
• Internal liaison with various entities, including Social, Creative, Content, Performance Marketing, Paid & Planning teams
• Management of Social Media Campaigns, Events and Activations, and Influencers’ tie ups & Contract management.
• Community Moderation, SM Monitoring, CRM & Online Customer Service and tackling customer complaints.
• Content curation, Arabic & English Copywriting & Content Planning. Content made with sensitivity to local culture. Rich captions & Arabic Poetries were crafted at instances to match the Target Audience & local fans, with unique positioning.
• Use of various Tonalities to match different Brand Personas, with different Arabian accents including local dialects.
• Social Media Listening, Reporting & Analytics (FB Insights, TW & YT analytics, SocialBakers, Hootsuite, Iconosquare, Sysomos, … and few other tools).
• Monitoring competition & generating competitive analysis reports.
• Creation of tactical Content Calendars & Social Media Communication Plans.
• Live Social Media coverage of product launches, parades, Autoshows and events management.
• Facebook Blueprints certifications. Team won 1st Place FB Blueprint training workshop, FB Blueprint: Live, on Wednesday, May 11th, 2016.
• Thorough knowledge of Social Media Ads & Social Media Lead generation. Crafting Social Media Marketing solutions that match clients' business needs & Marketing objectives, and campaigns' KPI’s.
• Creative brainstorming, Ideation & campaign concepts, also sensitive to Performance led & Brand Equity building.
• Contribution to the development of Social Paid Media plans and Social Media budgeting.
• Project Management, launch of a client’s regional online website with continuous development & website management, web CMS & assets management.

Social Media - Freelance في Alsayegh Media
  • الإمارات العربية المتحدة - دبي
  • يونيو 2015 إلى يوليو 2015

Held Social Media coverage of NAS Sports Tournament, during Ramadan 2015, @NASSportsDubai

Student Recruitment & Admissions Counseling ( Marketing ) في University of Dubai ( UD )
  • الإمارات العربية المتحدة - دبي
  • أبريل 2014 إلى نوفمبر 2014

Contributed to the development of UD Brand with focused Marketing strategies, Buzz & Events Marketing, creative targeted campaigns, and increased awareness of UD Brand.
• Advised and counseled parents & students.
• Continuous enhancement to Admissions.
• CRM skills, Customer Care, followup, Engagement & Delight.
• Assisted the setup of the calling center,
• Generated leads, Forums & MOU preparation.
• Outreach, presentations and workshops at UD, fairs, school visits, and exhibitions.

Achievements:
• 65% Enrollment growth.
• Built strong ties and alliance between UD and partners.
• Creative & engaging Marketing, Enrollment, and Scholarship Initiatives.
• Established and led the “Open Day” and “Students Assistants” programs.
• UD Seminar Series (Initiative).
• Established the UD Financial-Aid Grants (Initiative), and market analysis*.


* Up till December 2014, the establishment of UD Financial-Aid Grants program, ranked UD Business & IT Bachelors' tuition fees as one of the most competitive tuitions, if not the most, against all Not-For-Profit, private AACSB & ABET accredited universities across UAE & the Middle East, for Non-Local & International Students.
From a Marketing Positioning, placed UD in a unique niche across MENA. Established based on Islamic Economics & CSR, left a positive fingerprint, made a difference in the lives of UD students and families, and contributed back to our UAE society. Special thanks to His Excellency, Dr. Eesa Bastaki, President of University of Dubai.

Admissions Counselor & Recruiter, Enrollment ( Marketing ) في Rochester Institute of Technology, RIT-Dubai University, UAE
  • الإمارات العربية المتحدة - دبي
  • يوليو 2013 إلى فبراير 2014

• Advised & counseled applicants.
• CRM, Customer Care, Engagement, Motivation & Delight.
• In charge of ICT Fund Scholarship & other recruitment programs.
• Production of Marketing collateral with Consistent Brand Messaging and translation to Arabic.
• Trained student assistants, motivational positive coaching and counseling.
• Liaised with the Ministry Of Higher Education & Scientific Research ( MOHESR ).
• Representation across fairs & exhibitions, and generated leads.
• Procurement, Inventory & Vendor management.

Achievements:
• 40% Enrollment growth.
• Creative Marketing Initiatives, with Integrated Marketing Communications Plan and Social Media Marketing Campaign Plan.
• Built reliable Marketing Database.
• Budget management: 50% saving in Marketing expenses & 11% in total budget (AED 125K).

Part-Time Mystery Shopper في Ethos Consultancy
  • الإمارات العربية المتحدة - دبي
  • مارس 2012 إلى ديسمبر 2012

Mystery Shopper assignments with visits held across multiple retail channels:
• Quality Assurance, Customer Service, enhancement and development.

Internship: Social Media Marketing في Socialize
  • الإمارات العربية المتحدة - دبي
  • يوليو 2012 إلى أغسطس 2012

Creative online community management of:
Sony, Vaio, Tang, and Axiom Telecom Facebook Pages.
• Creative Content Planning and Copywriting in both: Arabic & English.
• Creative campaign concepts, and online customer service.
• Daily management of Facebook Pages, and monitoring traffic.

Part-Time Promoter في Toyota UAE University Competition Campaign:
  • الإمارات العربية المتحدة - دبي
  • أبريل 2012 إلى أبريل 2012

Activation and Promotion of TOYOTA (FJ Cruiser and 86) across university campuses in UAE:
• Buzz Marketing, online engagement on Facebook & maximized online traffic.
• Managed the competition, site equipment, and inquiries.
• Achieved the highest number of participants.

Research Assistant ( Student Employee ) في American University of Sharjah ( AUS )
  • الإمارات العربية المتحدة - الشارقة
  • أغسطس 2010 إلى ديسمبر 2010

Office of Enrollment Management:
• Assistant to the Director of Office of Enrolment Management.
• Conducted Market Research and Analysis, & built reliable database.
• Contributed to the Marketing Communications (MARCOM) of the Graduate Studies Program.

الخلفية التعليمية

ماجستير, MBA , double concentration in Marketing & International Business
  • في University of Dubai ( UD )
  • ديسمبر 2016

University of Dubai, Dubai, UAE Master of Business Administration ( MBA ) Double concentration in Marketing & International Business June 2014 _ Ongoing

بكالوريوس, Marketing and Management Information Systems
  • في American University of Sharjah ( AUS )
  • يونيو 2012

American University of Sharjah ( AUS ), Sharjah, UAE Bachelor of Science in Business Administration Double concentration in Marketing and Management Information Systems Graduate of June 2012

Specialties & Skills

Branding
Marketing
Social Media Relations
Social Media Marketing
Social Media
Social Media Content Curation & Planning
Social Media Marketing
Social Media Influencers tie-ups , Campaigns & Contract Management
Social Media
Social Media Account Management
Social Media Community Moderation
Facebook , Instagram , Twitter , YouTube , LinkedIn
Social Media Analytics , Reporting & Social Media Tools
Social Media Competition Analysis & Competitive Analysis Reports
Entrepreneurship
Microsoft Office
UAE higher education admissions consultancy & recruitment
Social Media Ads Management
Performance Marketing

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.

اللغات

العربية
متمرّس
الانجليزية
متمرّس

التدريب و الشهادات

PMP (تدريب)
معهد التدريب:
Formatech - Integrated Learning Centers
Sysomos (تدريب)
معهد التدريب:
Sysomos
SocialBakers (تدريب)
معهد التدريب:
SocialBakers
Hootsuite (تدريب)
معهد التدريب:
Hootsuite
Facebook Analytics & Reporting (تدريب)
معهد التدريب:
Training
Twitter Analytics & Reporting (تدريب)
معهد التدريب:
Training
YouTube Analytics & Reporting (تدريب)
معهد التدريب:
Training
Facebook BluePrints (تدريب)
معهد التدريب:
Facebook
Instagram Ads (تدريب)
معهد التدريب:
Instagram
Twitter Ads (تدريب)
معهد التدريب:
Twitter

الهوايات

  • Automotive & Automobiles
  • Creativity, Innovation, & Breakthrough Thinking subjects
  • Various Marketing & Industry Updates
  • BeatBoxing (The Art of BeatBoxing ).
  • Creative Cars body kit sketching & modeling .
  • Reading
  • Swimming
  • GYM
  • Adventures, Camping, Safari & Trips
  • Philanthropist, and animal care.
  • Entrepreneurship and Intrapreneurship
  • Cinema Going
  • Social Media
  • Education & Technologies
  • Online Gaming & Strategy RPG & FPS Gaming