حسام بلال

Digital Transformation Marketing Department, Fine Hygienic Holding, Dubai, UAE
• Setting up Social Media & providing strategic consultancy for Fine & Tissues/Paper Category.
• Leading the Social Media In-housing & budgeting, working on Social Media strategies & running strategic Social campaigns.
• Integration of Social Media across FineHH units, including: E-Commerce, Local Trade Marketing and CRM.
• Introduction of Social Media Analytics & reporting through the use of the platforms and Social Media tools, ex: Socialbakers.
• Deployment of Social Media communication plans, tactical campaigns & calendars.
• Crafting Social Media communication guidelines, running community moderation, providing Creative direction & content curation.
• Tackling customer complaints & enquiries and linking with CRM, including customer & business inquiries.
• Introduction of InHouse Social Media Influencers' program, negotiation & contract management, running campaigns & reporting.
• Crafting Social Media commercial campaigns, liaising with Digital team for Landing Pages & Dynamic Links.
• Direct To Consumer DTC Social Commerce/Social Selling & Integration of Social & ECommerce.
Achievements:
• Managed Social Media campaign with 54+ Influencers' posts, with a Social Media Influencers' Conversion Rate of Approx 58%, and approx x4 times more conversion cost efficiency compared to native platform ads, with a Clicks CPC & Mobile Downloads Objective campaign, and a total of more than 22, 000 Downloads & a cost of 0.17$ & $0.24 CPD conversion cost.

• Heading the digital transformation in the group & leading the company’s regional online & Social Media presence.
• Planning Social Media Strategy with budget allocation and distribution.
• Setting up & leading the online digital infrastructure for the group with a focus on Social Media.
• Continuous development & website management, web CMS & assets management.
• Managing the social media of a wide portfolio of brands in: Entertainment, Travel & Holidays, Luxury Holidays, Engineering, Machinery, Shipping, Oil & Gas, Transit, Freight & Logistics, Industrial Chemicals, Property & Real Estate, Energy, and Power & Industrial Projects.
• Cross integration between Social Media, Web and PR news.
• Leading the direction of Social Media content curation & production.

Social Media Executive, worked on various accounts in:
• Luxury & Automotive Industry
• FMCG & HoReCa
• Movies & Entertainment
• Retail
• Food & Beverages
• Fashion & Accessories
• Consumer Items Industry, Toys & Games

Platforms:
Facebook, Twitter, Instagram, YouTube, LinkedIn

• Account Management & Client Servicing. Managing clients’ relations, exceeding expectations & proactive planning.
• External liaison with clients & their respective global teams, along with Brand Ambassadors & SM Influencers
• Internal liaison with various entities, including Social, Creative, Content, Performance Marketing, Paid & Planning teams
• Management of Social Media Campaigns, Events and Activations, and Influencers’ tie ups & Contract management.
• Community Moderation, SM Monitoring, CRM & Online Customer Service and tackling customer complaints.
• Content curation, Arabic & English Copywriting & Content Planning. Content made with sensitivity to local culture. Rich captions & Arabic Poetries were crafted at instances to match the Target Audience & local fans, with unique positioning.
• Use of various Tonalities to match different Brand Personas, with different Arabian accents including local dialects.
• Social Media Listening, Reporting & Analytics (FB Insights, TW & YT analytics, SocialBakers, Hootsuite, Iconosquare, Sysomos, … and few other tools).
• Monitoring competition & generating competitive analysis reports.
• Creation of tactical Content Calendars & Social Media Communication Plans.
• Live Social Media coverage of product launches, parades, Autoshows and events management.
• Facebook Blueprints certifications. Team won 1st Place FB Blueprint training workshop, FB Blueprint: Live, on Wednesday, May 11th, 2016.
• Thorough knowledge of Social Media Ads & Social Media Lead generation. Crafting Social Media Marketing solutions that match clients' business needs & Marketing objectives, and campaigns' KPI’s.
• Creative brainstorming, Ideation & campaign concepts, also sensitive to Performance led & Brand Equity building.
• Contribution to the development of Social Paid Media plans and Social Media budgeting.
• Project Management, launch of a client’s regional online website with continuous development & website management, web CMS & assets management.

Held Social Media coverage of NAS Sports Tournament, during Ramadan 2015, @NASSportsDubai

Contributed to the development of UD Brand with focused Marketing strategies, Buzz & Events Marketing, creative targeted campaigns, and increased awareness of UD Brand.
• Advised and counseled parents & students.
• Continuous enhancement to Admissions.
• CRM skills, Customer Care, followup, Engagement & Delight.
• Assisted the setup of the calling center,
• Generated leads, Forums & MOU preparation.
• Outreach, presentations and workshops at UD, fairs, school visits, and exhibitions.

Achievements:
• 65% Enrollment growth.
• Built strong ties and alliance between UD and partners.
• Creative & engaging Marketing, Enrollment, and Scholarship Initiatives.
• Established and led the “Open Day” and “Students Assistants” programs.
• UD Seminar Series (Initiative).
• Established the UD Financial-Aid Grants (Initiative), and market analysis*.


* Up till December 2014, the establishment of UD Financial-Aid Grants program, ranked UD Business & IT Bachelors' tuition fees as one of the most competitive tuitions, if not the most, against all Not-For-Profit, private AACSB & ABET accredited universities across UAE & the Middle East, for Non-Local & International Students.
From a Marketing Positioning, placed UD in a unique niche across MENA. Established based on Islamic Economics & CSR, left a positive fingerprint, made a difference in the lives of UD students and families, and contributed back to our UAE society. Special thanks to His Excellency, Dr. Eesa Bastaki, President of University of Dubai.

• Advised & counseled applicants.
• CRM, Customer Care, Engagement, Motivation & Delight.
• In charge of ICT Fund Scholarship & other recruitment programs.
• Production of Marketing collateral with Consistent Brand Messaging and translation to Arabic.
• Trained student assistants, motivational positive coaching and counseling.
• Liaised with the Ministry Of Higher Education & Scientific Research ( MOHESR ).
• Representation across fairs & exhibitions, and generated leads.
• Procurement, Inventory & Vendor management.

Achievements:
• 40% Enrollment growth.
• Creative Marketing Initiatives, with Integrated Marketing Communications Plan and Social Media Marketing Campaign Plan.
• Built reliable Marketing Database.
• Budget management: 50% saving in Marketing expenses & 11% in total budget (AED 125K).

Mystery Shopper assignments with visits held across multiple retail channels:
• Quality Assurance, Customer Service, enhancement and development.

Creative online community management of:
Sony, Vaio, Tang, and Axiom Telecom Facebook Pages.
• Creative Content Planning and Copywriting in both: Arabic & English.
• Creative campaign concepts, and online customer service.
• Daily management of Facebook Pages, and monitoring traffic.

Activation and Promotion of TOYOTA (FJ Cruiser and 86) across university campuses in UAE:
• Buzz Marketing, online engagement on Facebook & maximized online traffic.
• Managed the competition, site equipment, and inquiries.
• Achieved the highest number of participants.

Office of Enrollment Management:
• Assistant to the Director of Office of Enrolment Management.
• Conducted Market Research and Analysis, & built reliable database.
• Contributed to the Marketing Communications (MARCOM) of the Graduate Studies Program.