Creative Director
Mad Media
Total years of experience :8 years, 10 Months
Successfully participated in founding the agency and built the creative and digital teams
• Leading the creative and digital teams in the development and execution of digital marketing
strategies and creative campaigns.
• Skilled in managing day-to-day workload, deadlines, and timelines for the team.
• Supervising the copywriting, content creation and art direction process.
• Managing client budgets and ensuring optimal spending throughout the year
• Led +20 video/photo production projects and directing digital video content and ads for our clients
• Won pitches for +15 notable clients including Egypt Foods, Sunny, Fern and Elano water.
• Created Egypt's first digital bikes show of it’s kind "Bike Talks"
Led the brainstorming sessions for Nomads's entertainment platform “El-Konafa”. Organize and led the shoots in Nomads.
Created creative digital content for Nomads’s clients such as Chipsy and Abu Auf.
Worked on pitches for potential clients such as Google, Vodafone and Domty.
• Managed and developed digital platforms for +10 multinational and local brands including Tetra-Pak, QNET MENA, Saudi German Hospital, Inertia Egypt, HC, Urban Station and more.
• Built and developed digital presence from scratch for top brands such as PepsiCo Egypt and Arab International Bank.
• Managed digital PR campaigns aiming to create buzz around brands such as Vodafone, Dove, Alex Bank and Rani.
• Led and organized shoots for ads and digital copies for such as Tetra Pak, HC Securities.
• Maintained liaison between the clients and the agency.
• Managed and developed digital campaigns and created creative content for reputable clients like CookDoor, Mahgoub Ceramic and Coca-Cola.
During my 4 years of university study I worked on many programming projects using Java, C++ and C# I was part of the "Support" student activity as head of fundraising, responsible for making deals with entities to provide fund for the organization and training courses for the students I shifted my career to marketing afer studying marketing at the American university of Cairo
