Hrishikesh Tambe

• Owned deliverability performance for 900+ customers, supporting $100K in monthly recurring revenue (MRR).
• Increased email volumes from existing clients by 30 - 40% MoM through optimization and strategic consultation.
• Enabled adoption of advanced email technologies (AMP, Gmail Annotations, Schema) to improve campaign engagement.
• Implemented email authentication protocols (SPF, DKIM, DMARC, BIMI) to enhance sender reputation and inbox placement.
• Ensured compliance with global email laws (CAN-SPAM, GDPR, CASL), improving trust and reducing spam complaints.

• Managed and scaled CPaaS traffic (Email, SMS, WhatsApp, RCS), contributing $200K - $300K MRR.
• Identified cross-sell and upsell opportunities, directly influencing CPaaS revenue growth.
• Drove product adoption of Mail by WebEngage enhancing clients visibility into email performance.
• Led RCS onboarding initiative in India and trained internal teams.
• Maintained >95% CSAT on support queries across all CPaaS channels.

• Onboarded 80+ enterprise, SME and SMB clients across EMEA, SEA, and APAC for Email, SMS, WhatsApp, and RCS channels.
• Reduced onboarding ETA from 7 days to 3 days through automation and SOP enhancements.
• Authored onboarding SOPs that reduced new hire ramp-up time from 6 to 3 months.
• Demonstrated expertise in platform features and best practices to ensure smooth client adoption.

• Led domain warm-up including DNS setup, routing configuration, HTML validation, and campaign execution.
• Increased leads for Bajaj Finserv Health from 20 to 4k - 5k per month through targeted AMP email campaigns, resulting in a 200x+ growth
in lead generation and scaled the email list to 8.5M active users in one year.
• Reactivated 4 million dormant contacts for Lenskart, converting inactive data into an active, revenue-generating base.
• Managed a team to ensure smooth execution and scalability in the volume for key clients like Lenskart, Bajaj Finserv Limited, Bajaj Finserv
Direct Limited, Bajaj Health, Bajaj AMC, Cinepolis and Droom.

• Designed warm-up and segmentation strategies for optimized audience targeting.
• Managed the complete domain warm-up process, ensuring DNS and routing setup, HTML checks, and campaign execution.
• Ran A/B testing, STO, and inbox placement strategies to improve campaign KPIs
• Ensured compliance with inboxing best practices and reputation guidelines.