HEAD OF DIGITAL MARKETING & E-COMMERCE
Ramy Automotive
Total years of experience :14 years, 2 Months
Responsibilities include,
• Develop and execute annual E-Marketing plan
• Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
• Develop and implement ecommerce strategy in order to improve website performance
• Work with developers to improve website speed
• Re-Platforming website to new CMS, making website mobile capable
• Research market in order to discover new trends and technologies in order to improve website performance
• Oversee & manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
• Develop content calendar and oversee website uploads
• Managing everything around customer lifecycle, from analysis to segment creation and content;
• Creating newsletter templates and content, SMS and transactional communications;
Digital Marketing Manager at ERE homes, an award winning & voted Best British led real estate agency in Dubai for 2015/2016 by Arabian Property Awards.
Managed web analytics, lead generation/landing page design, social media strategy, Content creation, SEO, Email marketing & integrated campaigns. Responsibilities include,
• Database acquisition and communication
• Online advertising, Mobile marketing, Tracking, analysis and control
• Implementing marketing, content and product strategies across all digital channels that drive consumer engagement and revenue growth.
• Social Media Marketing: developing a distinct online presence by attracting high numbers of Internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
• Search engine optimization (SEO): developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
• Pay-per-click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
Team Lead, who managed web analytics, lead generation/landing page design, social media strategy, Content creation, A/B testing, email marketing & integrated campaigns. Responsibilities include,
• Developed a brand identity for the business unit and produced advertisements, fliers, newsletters, and internal press releases.
• Grew Facebook following from 3000 to 22000 and attracted 10, 300 Facebook fans per month by creating engaging ad campaign, building a strong industry network, and curating/distributing valuable content.
• Persuaded management to move money to fund Facebook advertising campaigns and ran stringent A/B testing.
• Manage social media campaigns and day-to-day activities including online advocacy, and content development and management.
• Ensure an effective and professional image to the customer and an accurate portrayal of business strategies across all social media platforms.
• Analyze the effectiveness of online campaigns in real time by collecting data and producing reports required to evaluate the effectiveness of social media programs
• Develop and deliver daily social media content to relevant communities that support business goals.
• Maintain a working knowledge of all company news and businesses to ensure accurate and timely dissemination of information that meets business and corporate objectives.
• Developed and managed digital marketing campaigns
• Oversees a social media strategy
• Manage and maintain the organization’s website(s)
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events
• Developing and Maintaining Online Social Media Accounts.
• Execution of Social Media Marketing efforts
• Creation and execution of SMS and Email based marketing campaigns
• Continuous review and active management of website and other online assets