MARKETING MANAGER
House of Habib - STCL
Total des années d'expérience :10 years, 4 Mois
• Manage brand and corporate identity of Stile in Pakistan & Develop a 360-degree strategy to create awareness and generate impact across all digital and conventional platforms.
• Using consumer insights to develop brand vision and marketing communications strategies for brand focused on building brand awareness and equity, as well as driving sales through various marketing activities online and offline.
• Prepare annual marketing calendar including required marketing budgets and measure marketing initiatives against these budgets throughout the year. Marketing initiatives to also include online, offline/dine-in activation campaigns, events, and offline activation strategies.
• Create and manage advertising campaigns on digital platforms such as search engines and social media sites such as Facebook, Instagram etc.
• Developing new strategies to increase exposure of products through new channels such as online stores.
• Working in collaboration with influencers and ambassadors for brand awareness and advocacy.
• Strategically plan promotional campaigns that will effectively reach target audiences.
• Managing relationships with digital distribution partners to ensure that products are promoted effectively.
• Creating and managing digital marketing campaigns to increase brand exposure and boost sales.
• Analyzing data about sales trends to identify potential problems that could affect sales performance.
• Drive strategies and long-term vision to build best-in-class digital products.
• Develop monthly and quarterly traffic and acquisition forecasts and budgets, with responsibility of delivering throughout the fiscal year.
• Capture the local market by continuously building/promoting the brand image through local store marketing initiatives.
• Prepare strategies for the launch of new products, store and promotions and implement them throughout the complete customer journey.
• Track and stay on top of market trends.
• Lead PR and influencer partnerships for your brand and build ongoing relationships with the media.
• Liaise with creative, social, media, PR, and events departments to manage and build brand creative assets and ensure timely execution of your planned initiatives.
• Analyze customer feedback, ratings, and reviews and share insights with the wider team.
• Optimize brand packaging design.
• Work in collaboration with the rest of the marketing team and other departments to ensure a coordinated approach to marketing campaigns.
• Analyze marketing initiative effectiveness on a regular basis with reports to be shared with key stakeholders. Lead/track your digital and OOH/mass media campaigns.
• Train sales team to increase sales rep performance and build sales rep empowerment.
• Develop materials to help Sales communicate the value proposition of products and support the selling process of those products.
• Develop event strategy and activation, define event KPIs and manage execution to derive desired results.
• Developing and maintaining internal and external relationships, crucial to company enhancement and success.
• Leverage marketing automation tool to plan and execute marketing campaigns and compile analytics and reporting.
• Lead and work with cross functional teams to deliver common objectives.
Key Achievements:
• Stile Virtual Tour • Stile Visualiser • Stile & Design Magazine (Digital & Print) • Stile Tile Calculator • Stile’s First Mall Activation • Stile’s First TV Activation
Responsibilities include:
Brands: • edenrobe for Men, Women & Kids• FUROR • Safeer • edenrobe Beauty
• Heading the digital department and guiding the team to have Digital Marketing campaigns implemented across multiple channels within the assigned budget and oversight of the company's online marketing implementations.
• Guide agency on budgets/social media ad performance and provide strategic recommendations to maximize productivity.
• Managing campaigns on Facebook Ads Manager for optimizing according to KPI's by working in close coordination with agency. Providing strategic recommendations to maximize productivity and return on investment (ROI).
• Designing and managing budgets for online marketing activities across all display channels and optimization of ROI.
• Managing email marketing strategies.
• Analyzing market conditions, competitors’ strategies, and market trends.
• Data Analysis and data driven optimization of all the campaigns.
• Creating, analyzing, and presenting monthly, weekly and daily reports and performance statistics for various channels.
Brands: • HBL Corporate • HBL iD • HBL Nisa • Ufone • Brighto Paints • Kolson Noodle Doodle • Kolson Pasta • Kolson Vermicelli • Amreli Steels • GSK - Sensodyne, Shell.
• Lead the digital department, develop unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.
• Develop strong, trusting relationships with clients and agency partners, providing leadership and support during strategy, ideation, and execution.
• Stay in coordination with the client and guide the digital team to generate, edit, publish, and share daily content that builds meaningful connections.
• Execute projects to be high quality, on time and cost-effective/on budget.
• Foster timeline development and monitor progress, ensuring deadlines are met.
• Manage research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behaviour.
• Develop a total understanding of online target audience and mindset modes.
• Review statements and estimates of work prior to client review.
• Provide campaign performance reporting and analysis to clients.
Responsibilities include:
• Manage/own brand’s online communities.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions
• Come up with new and innovative strategies to get the best out of a brand’s digital presence.
• Plan/executive digital ad campaigns.
• Stay in close coordination with the client, in order to achieve/deliver what is expected of.
Brands: Jazz, TCS - Yayvo & Sentiments Express, Infinix.
• Manage complete content production for company’s Website, press releases and blogs.
• Manage company’s social sites like Facebook, Twitter, Pinterest and Instagram.
• Work with developers/IT staff to assess any technical challenges (technical troubleshooting) in displaying
the content.
• Manage all type of digital and web content/copy for international clients from five different regions:
PixelParc - Authorized Apple reseller