Assistant Brand Manager
Kaymu
Total des années d'expérience :11 years, 8 Mois
STYLO Group of Companies
Identify key marketing oppetunities and strategic direction.
Assist to Brand Manager in planning and execution of ATL & BLT Activities.
Carrying out effective research & intelligence & converting into competitor products & other trends
Making sure that campaigns run to deadline and on budget.
Setting the scope implementation, management and review o marketing campaigns.
New store launces with complete plan
Monitoring traffic counter & Sales reports to provide insights on volume and value growth of various categories and brands
Work in various capacities of Marketing pertaining to online marketing, Staratigic sales planning, customer relationship management, branding and online marketing research campaigns, bulk SMS campaigns managing and restructuring business processes in order to enhance efficiency and accomplishment of organization goals.
Carring out effective research intelligence into competitor products and other trends.
Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues.
Monitoring and reporting to Top management “Tab Survey” feedback of overall customers visiting network and advising to concern departments to take corrective action.
Managing intra-departmental activities and reporting.
July-2012 to Feb-2014
Loyalty Programme Team Lead
STYLO Group of Companies
Annual Loyalty Program plan & activity Calendar of all Brands
Loyalty Program plan & activity Calendar of all Brands
Managing the Loyalty Card from the Data generation till the execution.
SOP’s implementation of Loyalty Program.
Designing activities and campaigns for loyalty promotion to grab customer attraction.
Integrate Loyalty promotions with digital Media.
To maintain Segments of loyalty customers (Platinum, Gold, Silver & Bronze) and planned activities according to their segment.
Review of Loyalty daily transactions
Monthly presentation of loyalty program (Consumer behavior & Market Trend) with management.
Business Intelligence Analysis expertise (Loyalty, Sales analysis, Consumer behavior, Market trends, Campaign wise Product analysis and any analysis required by management).
Identify, integrate and synthesize category and consumer insights, to segment and target opportunities for New Product Development
Proposing methodologies and conducting research through questionnaire and presenting. resulting reports
Help providing loyalty customer solutions
Manage all brands bulk SMS & Email marketing campaigns.
Managed online sales on Facebook, Daraz
STYLO Group of Companies
Hand all the customer’s complaints and queries regarding loyalty card services.
Take independently decision on the spot against customer’s complaints.
Keeping all the customer’s record like suggestions, complaints and feedback.
Making presentation against customers feedback in order to improve customers services.
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