Brand Manager (UK and Ireland)
Santoni
Total years of experience :9 years, 11 Months
Exceeded Sales/Service Targets:
• Successfully exceeded sales and service targets at renowned locations, Harrods and Selfridges, achieving an impressive +250% growth from 2018 to 2023.
Data-Driven Analysis:
• Proficiently analysed sales, budgets, sell-through, and inventory reports to discern critical areas for growth, ensuring strategic decision-making and resource optimisation.
Stakeholder Relationship Building:
• Cultivated and maintained strong professional relationships with management and sales teams, fostering an environment conducive to sales growth and collaboration.
Comprehensive Reporting:
• Delivered detailed weekly reports to the Sales Director, encompassing insights into business performance, product trends, and market dynamics.
Proactive Partnership Development:
• Proactively established and nurtured collaborative relationships with partners, identifying key sales and marketing opportunities to drive business expansion.
Staff Training and Development:
• Provided leadership in coaching store staff, imparting comprehensive training on product knowledge and brand ethos, resulting in increased sales performance.
High-Net-Worth Client Management:
• Spearheaded the development of strong, enduring relationships with high-net-worth clientele, facilitating the sale of high-ticket products and services.
Global Client Engagement:
• Orchestrated sales appointments with both new and existing clients, domestically and internationally, implementing bespoke programs to meet their unique needs.
Cross-Functional Collaboration:
• Collaborated seamlessly with Visual Merchandising (VM), Buying, and Merchandising teams to inform product buying decisions and manage inventory effectively.
Boutique Expansion:
• Pioneered expansion efforts by successfully opening the first men's shoes boutique in Harrods, further solidifying the brand's presence in the market.
Team Leadership and Goal Attainment:
• Led a team of sales advisors and an assistant manager in successfully managing and exceeding sales and service targets, fostering a collaborative and high-achieving work environment.
Strategic Data Analysis:
• Utilised CRM and sales data analysis to optimise productivity, consistently achieving and surpassing sales, and service Key Performance Indicators (KPIs).
Exemplary Sales Performance:
• Demonstrated exceptional performance by achieving the first quarterly sales target for the fiscal year two weeks ahead of schedule, showcasing a proactive and results-oriented approach.
Luxury Service Culture:
• Established and embedded a luxury service culture within the team, resulting in the highest customer satisfaction in the Europe at an impressive 99%.
Team Development and Coaching:
• Played a key role in the professional development of the team through comprehensive training and coaching programs on products and services, contributing to enhanced staff expertise and performance.
Performance Appraisals and Development:
• Conducted effective staff appraisals and developed personalised development plans, ensuring continuous growth and improvement within the team.
Stakeholder Relationship Building:
• Cultivated strong relationships with both internal and external stakeholders, playing a pivotal role in organising successful marketing events to enhance brand visibility and engagement.
Strategic Leadership:
• Led, motivated, and managed sales staff and the management team, achieving
notable sales and service targets, including a 6% increase in 2015, a remarkable
+12% in 2016, and a solid +2% in 2017.
Operational Oversight:
• Oversaw both daily shopfloor and back-of-house sales operations, ensuring
adherence to retail standards and delivering a seamless customer experience.
Customer Relationship Management:
• As the main customer service ambassador, skillfully managed feedback,
handled complaints, and built relationships fostering repeat clientele.
Talent Management:
• Spearheaded staff recruitment, conducted appraisals, and facilitated
comprehensive development plans, contributing to a skilled and motivated
team.
Team Restructuring and Empowerment:
• Successfully restructured the team by instilling a culture of responsibility and
ambassadorship, fostering a sense of ownership and pride among team
members, resulting in higher revenue and increased profitability.
Sales Analysis and Planning:
• Analysed sales reports to strategically plan inventory, visual merchandising
(VM), and events, identifying key opportunities for sales growth.
Service Expansion:
• Expanded and developed the Made-to-Order (MTO) service in-store by
cultivating strong relationships with brands, enhancing the brand's offerings and
customer engagement.
Industry Recognition
• Acknowledged for excellence and invited to visit shoe factories in the UK and
EU by brands, showcasing industry recognition for contributions to the field.
2005 – 2007 Sir George Monoux College, Walthamstow Grade AA Diploma in Business Studies Grade A Diploma in Finance Business and Finance