Category Manager
District General Trading Company
Total des années d'expérience :13 years, 10 Mois
Currently conducting Home Accessories & Outdoor Garden business for a leading premium furniture retailer in the middle-east. Instantly achieved 10% growth above the quarterly budgets through tactical purchase planning & proper inventory management.
Established fresh category objectives and targets, with a major focus on variety, standard merchandizing across stores and consumer needs
Strategize seasonal buy and sell plans
Study market trends & dynamics in the region compared to the rest of the world
Source and/or develop new product ranges specific to local regional seasons from across Europe & Asia
Supervise merchandizing planograms with the visual merchandizing teams
Coordinate supply chain & logistics activities to ensure smooth flow of products to the floor
Managed and grew the professional hair care category consisting of major brands from Italy, Germany, Australia and USA, with an upward trajectory in all business aspects.
Framed business strategies, product assortment and negotiation terms to meet company objectives and customer needs
Maintained healthy inventories, apt product pricing and hence better margins to fuel further business growth
Developed effective marketing & education plans in conjunction with brand guidelines with a major focus on social media endorsements & technical education for key stakeholders
Supervised the sales in the company’s retail chain of showrooms (B2C) and that of professional salon business (B2B) - providing the teams constant support in terms of education, branding & promotional activities, etc.
Stayed synchronized with trends in the international and local markets by effective sourcing of the best fit products
Managed and developed the most important business unit under the Electronics category at Souq.com which comprised of Mobile Phones and IT Products &Peripherals. Souq.com was the leading e-commerce player in the Middle East region and provider of the best deals in the market.
Developed the Mobiles Phones and IT product portfolio to cater to all customer types and expand the scope of business, both vertically & horizontally
Sourced the best deals through local and foreign buys
Devised specific sales promotions & marketing activity plans through the various social media channels
Performed continuous market and trend check to be the best provider in terms of pricing and products
Supervised the content on the website for the category products to assure qualitative information to consumers
Negotiated best deals from suppliers/brands by providing the vendors a flamboyant platform for their products to flourish
Part of retail product team for IT & Gaming categories
Overseeing sub-categories of Tablets, Gaming Consoles and their accessories
Designing various promotions product-wise & effective marketing communications and execution of same on the shop floor
Study the effects of the various promotional activities and make necessary modifications in future activities
Procurement of products for the floor with the best possible terms from the suppliers and ensuring healthy margins at all times
Maintaining healthy stocks at the stores as well as warehouses so as to prevent any loss of sale due to unavailability
Preparation of daily sales & stock reports for review and study
Frequent market & competitor study to maintain parity & gain maximum mileage from sales
Control of inventory to acceptable levels by running various offers to clear off older inventory with supplier support
Responsible for developing home loan business in the Hyderabad region for the largest housing finance company in India. Created business opportunities through corporate leads, commercial & residential builders, sourcing business through third party channels and in-house marketing.
The project work included a consumer understanding research for anti-aging creams in the market for both users and non-users of anti-aging creams. Structured qualitative interviews were performed for close to 400 women within the age group of 25 to 35 years belonging to SEC A and SEC B in the cities of Delhi, Bangalore, Lucknow and Jaipur. The project work intended to determine various factors and issues that the consumers considered with respect to an anti-aging cream. This project would help CavinKare to decide on the particulars of their to-be product and other plans in order to foray into the anti-aging cream market.
Scored a CGPA of 7.58 over the 2 years. Majors in Marketing and Minors in Operations.
