Digital Marketing Specialist
Abdul Latif Jameel
مجموع سنوات الخبرة :4 years, 3 أشهر
Working in New Start-up Digital business (CarHub app) for Abdul Latif Jameel as Digital Marketing & Digital project coordinator.
• Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
• Social media marketing strategy, content calendar & daily management
• Development of Communication Strategy & Launch plan
• Coordinate with Agency to ensure develop campaigns- activities as per business requirement.
• Gathers target audiences and other business-specific insights from the respective sectors or regions to inform the campaign & activation briefs and to provide guidance to the agency or enabler.
• Gathers customer insight from analytics platform - survey and other source of insight to improve and adjust campaign-customer experience.
• Design and study offer, and promotions based on customer needs, Understand the offer KPI and success parameters.
• Developing detailed designs, plans, and monitoring progress as well as writing up reports.
• Using content management systems and project management software.(Jira-Trello-Team work)
Develop and implement comprehensive digital marketing strategies that align with the company's goals and target audience, including content marketing, SEO, SEM, social media, email marketing, and online advertising.
Analyze market trends and customer preferences to tailor marketing campaigns for maximum effectiveness.
Create, launch, and manage targeted marketing campaigns across various digital channels like Google Ads, Facebook Ads, and LinkedIn Ads to reach potential clients and drive lead generation.
Optimize website content and landing pages for search engines and user experience, ensuring high search rankings and improved conversion rates.
Develop and manage the company's social media presence across platforms such as Facebook, Instagram, LinkedIn, and Twitter to engage with customers, generate leads, and increase brand awareness.
Create and distribute engaging content, including blog posts, articles, videos, and infographics, that showcases the company's properties, services, and industry expertise.
Implement email marketing strategies, including the creation and distribution of newsletters, promotional materials, and automated email sequences for lead nurturing and client retention.
Monitor and analyze digital marketing campaigns' performance using various analytical tools like Google Analytics, Google Search Console, and social media analytics. Evaluate the effectiveness of marketing campaigns and continuously optimize for improved results.
Collaborate with the sales team to develop and manage lead generation programs and ensure a seamless transition of qualified leads for effective follow-up and conversion.
Stay up-to-date with the latest digital marketing trends, tools, and best practices in the real estate industry to ensure the company's online presence remains competitive and relevant.
f&b
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Learn to create marketing content, mange social media, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics. conduct 11 projects to finish Degree.