Candidate MSc Strategy
Lancaster University
Total years of experience :15 years, 7 Months
Enrollment at MSc Strategy program Oct 2020- Sep 2021
Member of Group G, the winners of 2020-2021 Outstanding Strategy Report Award - LUMS
Master dissertation "The role of middle managers in digital transformation"
• Planned and managed the process of procurement, clearance, warehousing, and logistics of incoming products.
• Participated in the formulation of the functional strategy for the year by providing inputs on products ordering and inventory management.
• Provided inputs for developing logistics & warehousing strategy for optimum utilization of resources.
• Liaised with Sales and AC Divisions on confirmed & projected orders, stock position to enable monthly procurement (Ordering) planning for all products.
• Transformed efficiency across the supply chain; achieved major gains through an overhaul of processes and systems across warehousing, team restructuring, enhanced supplier relationship, and inventory management. The output was an efficient warehouse and logistic operations, better optimization of inventory leading to higher inventory turnover ratio, and better-negotiated prices with suppliers.
• Played a significant role in developing Digitech private label brand DIGI through researching potential suppliers and negotiating the intended quality and prices.
· Identified, developed, and evaluated marketing strategy based on knowledge of establishment objectives, market characteristics.
· Developed pricing strategies, balancing firm objectives and customer satisfaction.
· Evaluated the financial aspects of product development, such as budgets, expenditures, research, return-on-investment and profit-loss projections.
· Set and implement appropriate plans and approaches for Advertising and Public Relations for effective publicity and to achieve desired media exposure while maintaining brand identity.
· Implementing set marketing strategies contributed towards increasing sales of 2015 18% and an average of 4.7% sales increase over the following two consecutive years.
· Maximised marketing spending ROI by aligning promotional plans and design work to market and competition and closely monitored budget controls.
· Enhanced brand awareness through practical MarCom activities.
· Developed the GTM strategy of Digitech private label brand DIGI
· Enhanced the total market share by approaching appropriate market segments for achieving pre-determined sales targets.
· Set individual and team targets for corporate sales in line with the sales strategy.
· Ensured that all corporate sales channels are utilized to tap different market segments for fostering the total market share.
· Ensured the effective achievement of the Corporate Sales Section's functional objectives through the department's leadership - through setting individual objectives, managing performance, developing and motivating staff, and providing formal and informal feedback and appraisal.
· Achieved a 32% increase in sales over two years. Increased Business-to-Business market coverage by 29%.
· Boosted profitability and improved client focus through proper market segmentation.
· Improved team performance through a set of ambitious SMART targets, regular intensive training, and one-to-one sessions.
· Assisted in formulating a strategy for the markets' sales, marketing, and business development in specific geographic areas.
· Successfully implemented the sales strategies in coordination with the branch Managers.
· Increased number of dealers within each region, maintained strong relations with existing dealers.
· Collected the information about products and their features offered by the competitors and utilized the information for designing sales strategies.
· Provided necessary support and guidance to branch sales teams for achieving targets as per plans.
· Participated in the review of gathered market data and provided recommendations to the Sales Manager about the pricing strategy
· Increased sales by 27% and increased the number of dealers by 21% between 2010 and 2012.
· Improved distributor partner performance and profitability with more robust contract management and enhanced retail sales.
· Built productive sales team of 24, using structured performance management, leading by example, and accountability management.
Championed key account management strategy by developing strong, long term relationships with cross-functional departments and business community.
Successfully achieved targets of sales volumes and commercial contribution.
Developed effective working relationships with key accounts from Power & Oil sector.
Led business and ensured sustained growth of lubricants, fuels and associated products & services.
Rolled out account plans for all key account customers (Platinum and Gold).
Anchored on-site support to Measurement While Drilling (MWD) Process encompassing tool preparations, data acquisition, log generation and Quality Control (QC) and delivery of services to customer.
Ensured formulation of plans for tackling breakdowns and equipment inventory management.
Planned day-to-day strategies and production schedules along with resource allocation for optimum output.
Graduation Level: Distinction Modules and grades of MSc Strategy program: Building competitive advantage (Grade: Distinction), business model innovation (Grade: Distinction), corporate entrepreneurial mindset (Grade: Merit), cross border mergers and acquisitions (Grade: Distinction), digital strategy (Grade: Pass), international strategy summit (Grade: Distinction), professional development (Grade: Distinction), researching entrepreneurship, strategy and international business (Grade: Distinction), strategic purpose and leadership (Grade: Distinction)
CGPA 3.06/4.0
