Hussam Alhibe

Oversee operations and commercial performance across two hotel properties. Drive revenue growth through
strategic pricing and market positioning. Manage P&L accountability, achieving 20% improvement in GOP. Lead cross
functional teams of 45+ staff, ensuring service excellence and operational efficiency.

Managed hospitality operations across compounds, resorts, and hotel assets in three cities. Improved guest
satisfaction scores by 14% through service standard implementation. Achieved cost savings of 12% through
operational efficiency initiatives. Coordinated cross-city commercial alignment and revenue optimization strategies.

Led full commercial and operational responsibility with P&L accountability. Increased direct bookings by 30% through
CRM optimization and loyalty programs. Negotiated corporate contracts worth 2M+ SAR annually. Optimized OTA and
GDS performance, reducing commission costs by 8%.

Led pre-opening and post-opening operations, achieving 75% occupancy within 6 months of launch. Developed
commercial strategy and pricing structure that improved RevPAR by 22%. Established corporate and government
account portfolio generating 35% of total revenue.

Managed cluster-level sales and marketing across three international brands. Increased cluster revenue by 18% YoY
through strategic pricing and promotional campaigns. Developed key corporate accounts contributing 40% of total
room revenue. Improved OTA ranking from 3.8 to 4.5 stars across all properties.

Developed tailored sales strategies for boutique segment, increasing ADR by 15%. Strengthened direct bookings by
25% through digital marketing initiatives. Enhanced brand visibility through PR and strategic partnerships with local
businesses.

- Manages assigned projects according to the project management methodology, planning tasks, controlling resources and monitoring progress, in order to effectively complete assigned projects.
- Excellent process driven analysis skills
- Develops project proposals on the basis of cost/benefit justification and interacts with user management to obtain approval.
- Continually communicates the status of each assigned project to all project participants, stakeholders, and Senior Management.
- Define and implement the company\s CRM strategic plan in alignment with the overall marketing strategy.
- Manage and maintain the customer/Projects database and ensure a consistent healthy level of data quality.
- Identify and recommend opportunities for improvement across business cycle.
- Define, plan and manage social media and social CRM for company under the umbrella of Marketing Strategy.
- Create and manage the loyalty programs in alignment.
- Determining quick-fixes to put immediate issues related to customer satisfaction and customer journey right.
- Training the new joining staff of how to use the CRM system.
- Updating the CRM System as the requirements imposed by the market - new markets.
- Lead continuous improvement in database management and lead generation activities.
- Responsible for the CRM development with the Development Co. which are working on it.
- Supervision and follow-up customer satisfaction research to identify customer\s experience of sales and service.
- Manage the CRM team to ensure that the service delivery to the companys customers and prospects is of excellent quality and achieves overall satisfaction.
- To ensure that the company team is motivated to convert customer interest.
- Responsible and fully accountable for managing the CRM new tool, creating all customers data base, creating and updating all ongoing and new projects opportunities, creating statistics and management reports.
- Responsible for any required promotional and/or mail campaign.
- Arrange and participate in meetings, conferences, and monthly Business Coordination Meetings, and team activities in my region.

Managed CRM systems and client relationship processes for major construction projects. Improved customer data
accuracy by 95% through system optimization. Coordinated between commercial, operational, and project teams to
ensure seamless client communication.

• Assisted the general manager and coordinated execution of program policy, procedures and operations.
• Monitored compliance with rules and regulations of the company.
• Designed and implemented marketing strategies.
• Supervised corporate branding on marketing collateral (gifts, give-away etc.).
• Administered all PR activities to promoted a positive image of the company.
• Closely and actively liaised with Insurance Companies and Ministries.
• Administered all PR activities to promoted positive image of the company.
• Collaborated with suppliers for finalizing reasonable prices, timely delivery of goods, credit terms for favorable purchase and supply terms.
• Negotiated best deals for booking exhibition space in the International fairs in Syria
• Organized travel arrangements for business trips of the general manager as well as maintaining travel vouchers and records.
• Maintained, managed and control staff Annual Leave, Personnel Records and Personnel Files.

• Streamlined local and international purchases
• Handled movement of goods right from dispatching to final destinations.
• Analyzed key factors, impacting assigned purchases and made decisions to obtain quality goods at reasonable price.
• Developed and maintained efficient business relationship with Syrian Company Managers.
• Supervised the entire purchasing for favorable purchase and supply terms.
• Handled the whole documentation procedure for dispatched company goods
• Communicated transaction problems or irregularities and provided adequate and relevant reports to the management.
• Managed marketing and business development activities to ensure smooth service and excellent relations with company’s major clients.