حسين الكاشف

High-energy and profit driven professional, seeking senior level positions to leverage over 10 years chronicle of success backed by strong credentials and a proven history in Strategic Planning, Sales & Marketing
Preferred Industry: Industrial Products Sales / MHE Sales / Power Solution / Oil & Gas Services / Renewable Energy / EPC Contracting / Spare Parts/Military vehicles
Comprehensive experience in marketing & product management of diverse industrial segments: Power Generation, Material Handling Equipment (MHE), O&G Power pack,
Compressed Air Systems and HVAC.
________________________________________~ Seasoned professional with profound experience in conducting competitor / market analysis by keeping abreast of market trends, competitor moves to achieve market share metrics
~ Track record of conducting competitor / market analysis by keeping abreast of market trends, competitor moves to achieve market share metrics

 PROFESSIONAL OVERVIEW

 Currently associated with GENAVCO, UAE as Sales Manager
 Well-versed with a flair for charting out marketing strategies, increasing revenues, establishing networks, streamlining workflow and creating a teamwork environment to enhance profitability innovatively
 Adept in conceptualizing & executing strategies to achieve desired target as well as monitor competitor activities to retain market share
 Proficient at maintaining cordial relationship with customers, ensuring quality and service norms to achieve customer satisfaction and business retention
 Distinction of gaining expertise through clients base in the GCC, MENA and East-West Africa
 Holds the merit of being associated with World-Class manufacturers such as SDMO Generators, Wirtgen Group for Road Construction Equip. & Liebherr CE, BOGE Electric Compressors, Comp Air Portable Compressors and CROWN MH. MTU O&G engi es, Alison gear bkx
 Directed cross-functional teams using interactive and motivational leadership; goal-driven People Manager with an ability to guide the next level Executives in an effective manner; excellent communication skills with an attitude to readily adapt to evolving business & technology challenges
________________________________________
Seeking Positions as Regional Sales Manager / Business Development Manager / Country Manager
Geographical Preference: UAE

 RECENT EMPLOYMENT

GENAVCO, UAE (Since Apr’12) Sales Manager

Highlights of Role:
4 Played a vital role in the power & industrial product division, covering the SDMO Diesel Generators from France, BOGE Electric Compressors from Germany as well as Comp Air Portable Compressors from Germany.
4 Holds the merit of functioning as the Supervisor for industrial products & MHE sales as well as contributed in attaining 25 Million AED turnover.
4 Spearheaded a team of 4 Sales Engineers, 2 in Dubai & 2 in Abu Dhabi branch.
4 Instrumentally involved in mapping new sales team for the power & industrial products to cover Dubai, Abu Dhabi & Northern Emirates.
4 Stellar at mapping:
 Business plans for SDMO Diesel Generators & BOGE Electric Compressors Business Developments across UAE.
 New development plans of CROWN material handling equipments & JLG Man Lift machines.
4 Developed many Key account customers for CROWN MHE in Dubai.
4 Successfully administered CROWN Material Handling Equipment & JLG Man Lift Machines.
4 Contributed in enhancing the sales performance of:
 SDMO generators for GENAVCO in UAE market from less than 500, 000 AED in 2011 till the range of 14 Million AED in 2015.
 BOGE Electric Compressors for GENAVCO and restore the confidence of the existing & new customer in terms of support & services.
4 Generated new fleet customer for CROWN MHE i.e. Deal Distribution & United Foods with 90 machines within a period of 2 years.

• My job description is Sr. Sales Engineer responsible to develop the gensets sales for contracting sector, industrial sector & oil and gas sector as I created 194 customers around UAE.
• My Own territory was Dubai & Northern Emirates and also I’m handling the inquiries for Export business to the regional countries in GCC & some African countries.
• I’m in FAMCO I was handling SDMO DIESEL GENERATORS from FRANCE for unit Sales, project requirements and supervise the gensets installations.
• SDMO generators range starts from 16 KVA till 3300 KVA with different range of engines (Mitsubishi, John Deer, VOLVO & MTU )
• I did the following projects with SDMO from July 2008 till March 2010:
1. Commercial Building in Port Saeed, Dubai- the Customer is AL ITTIHAD ELECTRICITY Co the genset capacity 1250 KVA model T1400 Open type and the value was 1, 340, 000 AED completed September 2008.

2. Dubai Hospital back up power, Dubai - The Customer is KANOO Group/ client Dubai Health Care Authority, the genset capacity 4 X1000 KVA Synchronized model X1100 Open type and the value was 5, 100, 000 AED completed October 2008.


3. Mercedes Benz Sharjah workshop, Sharjah - Customer is Gargash Enterprises the genset capacity 1 X1000 KVA model X1100C Open type with installations and the value was 675, 000 AED completed March 2009.

4. Fertilizers factory in Fujairah - Customer is AMARAK CHEMICALS the genset capacity 3 X500 KVA Synchronized model V550C Silent type with installations and the value was 725, 000 AED completed April 2009.
5. Aluminum Factory, Ajman - Customer is Emirates Extrusion Factory the genset capacity 1 X 1000 KVA model X1100C Silent type and the value was 610, 000 AED completed June 2009.

6. Jebel Ali Air port, Dubai - Customer is Dubai Civil Aviation the genset capacity 1 X 600 KVA & 1 X 220 KVA model V630C Silent type & V220C Silent type mounted on trailers and the value was 590, 000 AED completed October 2009.


7. Project in Syria - Customer U & A Drilling Jebel Ali the genset capacity 2 X 1000 KVA model X1100 Silent type mounted on trailers and the value was 1, 240, 000 AED completed January 2010
• Now in FAMCO we are dealing with new brand HIMOINSA gensets from Spain & my responsibility is to implement the sales of HIMOINSA to the Dubai market and the export business.
• HIMOINSA generators range starts from 16 KVA till 2500 KVA with different range of engines (YANMAR, John, IVECO, VOLVO, Mitsubishi & MTU), plus lighting towers.
• I did the following projects with HIMOINSA from May 2010 till Today:
1. New Tunnel in Meliha / Fujairah road - Customer is Gulf Rock Engineering the genset capacity 3 X 500 KVA Synchronized & 2X 250 KVA Synchronized models HVW510T5 Silent type & HVW250T5 Silent type and the value was 1, 135, 000 AED completed June 2010.

2. Toyota Sharjah Workshop, Sharjah - Customer is Al Futtaim Motors the genset & 1 X 1000 KVA model HMW910T5 Silent type with installations and the value was 1, 294, 000 AED completed June 2010.


3. Utilities Up gradation, Abu Dhabi - Customer is ABU DHABI LIQUIFIING GAS (ADGAS), the genset capacity 2 X 500 KVA Synchronized & 1X 750 KVA models HVW510T5 Open type & HTW780T5 Open type and the value was 935, 000 AED Under deliveries.
4. Got in February 2011 the biggest order for Himoinsa for lighting towers, 200 Nos for Al Reyami Rental Equipments for their operations in Dubai & Qatar units Under delivery.
I did many of projects for the industerial sectors and for the oil fields companies in Abu Dhabi for on Shore and off Shore projects.

I work as a protection engineer on this co.(The Canal Co. For Electric Distribution ) my work is to protect the distribution panels from the job hazards by some means of protection devices on distribution panels such as SPAJ, SPAM and MIFF II and also testing transformers and cables . these devices are programed by the protection engineer to protect the distribution panels from high short circute current faults .
Training:
1.Operation Techniques, Energy power Research (EPR) Cairo University.
2.Cables Technology, Canal Training Center (CTC).
3.Course on determination of Cables faults on the training center of Cairo Co. for electricity distribution.
4.•Course on distribution panels, Testing of CTs&VTs and Digital protection devices (MIF Family, Siemens, MIC and Sepam Family) on Canal Training Center (CTC)

PICO ENGINEERING SERVICES CO. is a big FMC co. in Egypt since 1976, we are concerned with sales of all equipments that serve petroleum sector in Egypt. Also we deal with equipments that serve construction sector like(over head cranes, we are the only agents in Egypt:
*ADC France,
*LINK BELT USA,
*marine works AMERICAN AERO
*Fork lifts HYSTER ENGLAND
Also we are agents of power generation tools like
*THOMASSEN TURBINE SYSTEMS DUTCH
*THOMASSEN COMPRESSION SYSTEMS DUTCH
*Air Compressors INGERSOL RAND USA
*Cooling Systems of BABCOCK BSH GERMANY
we are also the only agents of Diesel engine of KOMATSU JAPAN, , , this is all beside many other tools.

.This co. was agent of Siemens Telecomunication co.
.Our work in designing and performing new projects of Telecom Egypt (TE) company.