Marketing Manager
ASWAQ Management & Services
Total years of experience :15 years, 8 Months
Responsible for all aspects relating to marketing and events for Souq Al Jameh.
• Develop and implement the Yearly Marketing plan including events calendar and budgets in coordination with the Marketing Director.
• Prepare and process tenders for all necessary Marketing deliverables in coordination with the Marketing Director.
• Source out market research wherever needed.
• Develop a plan for leasing promotional and advertising spaces and monitoring financial returns.
• Monitor and approve all retailers’ marketing activities including window displays/sales/merchandising /promotions/events.
• Assess opportunities for business partnerships (tour operators; government organizations; businesses) and working on implementing them.
• Prepare regular reports for evaluating property’s footfall/performance/events/promotions and so forth,
• Manage the Marketing team including sourcing out trainings; appraisals and so forth.
Responsible for the execution of all aspects related to marketing and events of the shopping mall.
Duties include:
Marketing Campaigns
• Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.
• Budget management of campaigns in line with overall marketing budget.
• ROI analysis required on each promotion and fed back to business.
Marketing Plan
• Prepare the annual Marketing Plan and ensure that marketing objectives are achieved, measured and results reported to all relevant stakeholders.
Guest Communications
• Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, up-dating mall guides, directory boards and general guest services literature.
• Management of the Gift Card program and any loyalty card programs.
Consumer PR
• Day to day responsibility for all consumer PR, liaison with PR agency, head office PR and Corporate Communications team as well as other stakeholders.
Internal Communications
• Work effectively with internal departments (leasing, specialty leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units - new store openings, launches, events, changes to procedures, staff newsletters.
Research
• Support the Mall Management with annual Research plan and requirements.
• Develop, understand and communicate relevant retail trends to Mall management - focus areas on sales and footfall forecasting and reporting and general issues.
B2B Relationships
• Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications.
• Develop and manage relationships with retailers, head office, suppliers, retained agencies - ensuring cost efficiencies and brand guardianship is achieved at all times.
Abu Dhabi Cooperative Society - SPAR International - Mega Mart LLC
Makani Al Shamkha Mall - City Life Mall Ajman - Zahia Shopping Center - Mina Centre Abu Dhabi
Reporting to: Chief Executive Officer (CEO)
Responsible for all aspects relating to marketing and events for the supermarket chains and shopping malls of the group.
Duties include:
• Create and implement the Annual Marketing plan and Marketing Calendar for the shopping malls and supermarkets.
• Design, develop and implement strategic set of sales promotions, special events and entertainment throughout the year and achieve objectives of the Annual Marketing Plan.
• Managing the annual marketing budgets; OPEX and CAPEX.
• The main point of contact for mall retailers, encouraging their participation in promotions and enhancing communication via newsletters and meetings.
• Managing external Advertising (social media, PR, radio, media buy).
• Brief the PR agency and review all press releases.
• Create pre-event and post-event analysis after planning the promotions and responsible for onsite installation.
• Create Purchase requisitions in oracle.
• Liaise with Customer service department on day-to-day support in various matters.
• Travel across the region and make regular visits to centres under construction/sites.
Marketing Manager - Ajman City Centre and Fujairah City Centre
Reporting to: Regional Marketing Manager
Responsible for all aspects relating to marketing and events for both malls.
Duties include:
• Developing marketing and media strategy for the mall.
• Sourcing all the quotations of all marketing related requirements.
• Advertising - externally (print, outdoor, radio) and internally (in-mall advertising).
• Managing and liaising with advertising, media and event agencies.
• Responsible for in-mall events & activities and charity events.
• Planning and managing promotions and competitions along with events, decor and entertainment for the malls.
• Liaising with all tenants, encouraging participation in promotions and overseeing their marketing activities.
• Preparing the annual Marketing Plan and ensuring marketing objectives are achieved and results reported to all relevant stakeholders.
• Managing the tourist programme, including hotels and shuttle bus programme.
• Managing all digital marketing campaigns on social media such as Facebook, Twitter and YouTube.
• Reviewing the mall website analysis reports and digital media data analysis.
• Conducting Market research, competitor analysis, analyzing footfall figures.
• Develop and implement mall marketing campaigns and brand strategies.
• Budget management of campaigns in line with overall marketing budget.
• Work effectively with internal departments (specialty leasing, sub-brands and customer service team) to ensure optimum business effectiveness and confirm information is communicated around the business units - new store openings, launches, events, changes to procedures, staff newsletters.
• Support Regional Marketing Manager with annual research plan and requirements.
• Supervise the Customer Service desk employees and providing communication solutions for all events and promotions.
• Managing the PR/LPOs as per the finance policy.
• Provide logistical and event management support for all events at Dubai Marina Mall and Marina Retail.
• Create and develop promotional tools and campaigns for the mall.
• Assist Marketing Manager with advertising, marketing campaigns, promotions and Guest Services.
• Provide Marketing Manager with relevant information and details for promotional reports.
• Maintain good tenant relations and encourage tenant involvement
• Provide support to the FM team and administration team where needed.
• Organise events, exhibitions and recitals (obtaining competitive quotations where needed)
• Approve all artwork from retailers beforehand - banners, flyers, etc. Ensure all artwork is correct & that the mall is referred to correctly.
• Liaise with tenants on work permits for marketing matters and NOCs
• Liaison for all filming queries
• Prepare and provide the management with reports related to various aspects of marketing, such as footfall figures, sales analysis, results of promotional campaigns, for the purpose of strategic development.
• Provide administrative and logistical management support for all marketing related matters at any of our properties.
• Coordinate with all departments for prizes and winners of prize draws and ensure necessary permits are obtained.
• Responsible for providing high standards of customer service to visitors.
• Handling and managing customer’s feedback, comments, suggestions and complaints.
• Responsible for maintaining adequate stock of mall collateral and the necessary information related to current and updated mall directory, information related to on-going offers and promotions, tourist information, services available etc.
• Coordinate with other departments within the mall, such as mall operations, facilities management or security with respect to any issues affecting customer perception of the facility.
• Supervising a team of customer service staff.
• Ensure all directional signage are up to date with regards to location and placement inside the mall.
• Acting as Mall Duty Manager when needed.
• Responsible for staff training, evaluation and appraisal preparation.
Average Grade - (B) Graduation Project Grade – Excellent (A)
Grade 91%