Customer Success and Sales Operations Specialist
SHAREit Group
مجموع سنوات الخبرة :9 years, 2 أشهر
customer onboarding experience
• Optimized campaign operations for PK/BD/NP/LK markets by analyzing daily spending of $10, 000+, identifying areas for improvement.
• Advised Sales and Business Development teams on strategies to acquire potential clients in the FinTech sector and local agencies for Paid Media solutions, including identifying problem statements and crafting effective pitches to secure new business opportunities.
• Responsible for execution of campaigns and managing the local pipeline of $1M+, including assistance on contracts, day-to-day performance marketing functions, monthly billings, and ARs to support the regional AdOperations Team.
• Collaborated with the Business Development Team to forecast revenue and supported in acquiring and retaining key clients in the region. Ensured timely delivery of campaign results and reports to clients, fostering satisfaction and trust in our services.
• Collaborated with cross-functional teams to streamline client onboarding processes by cutting the lead time for clients by 50% and improving the overall AR cycle for the region.
• Maintained relationships with key media outlets, agencies and brand teams across South-Asian markets (PK/BD/NP/LK) to expand reach and representation. Recipient of Global Special Contribution Award for achieving revenue and AR targets of $850, 000+ by working seamlessly with clients and negotiating with stakeholders in regions with political uncertainty and economic turmoil.
Provide strategic guidance and support to enhance brand visibility and customer engagement.
• Spearheaded strategic marketing initiatives through the Beat the Heat campaign on social media, leading to a remarkable 35% increase in brand recognition in 2022.
• Led Pink Paws & Early Bird sales strategies, yielding a 48% revenue surge and 20% online customer churn rate reduction.
• Boosted online presence, achieving 60% website traffic growth through the POPUS campaign, demonstrating digital marketing prowess.
• Developed and implemented effective brand strategies to enhance brand visibility and customer engagement via targeted ads and PR campaigns achieving a 20% increase in first-time orders and a 35% increase in reorders.
• Conducted market research and competitor analysis to identify new opportunities, insights and trends on social media platforms.
- Orchestrated marketing initiatives for English, Education, and Arts and Culture programs, resulting in an impressive combined outreach of 145 million+ across broadcast, publication, and digital platforms, with an annual average of 48 million, contributing to brand lift.
- Delivered communications for The Climate Connection in Pakistan, encompassing op-eds, Radio and TV interviews, and digital campaigns, generating almost 2 million social media impressions and securing over 25 media hits within 6 months.
- Directed communications for British Council Pakistan, enhancing program profiles globally. Formulated strategies for the British Council Libraries, the WOW Karachi Festival, the ILMPOSSIBLE: Take a Child to School program, Punjab Education and English Language Initiative, and Study UK Alumni Awards, achieving an 88% average digital engagement rate and a 69% footfall at the WOW festivals.
- Spearheaded British Council's Pakistan digital operations, ensuring campaign success through collaboration with media agencies while upholding brand adherence to global guidelines for audience engagement.
- Oversaw marketing and communications budgets across all Strategic Business Units (SBUs), managing expenditures and negotiating with vendors and agencies to optimize Return on Advertising Spend (ROAS).
- Worked on delivering press releases, articles, and related content on all internal and external platforms and analyzed awareness and engagement through internal analytics and reports.
• Spearheaded the team from idea generation, and content strategy till the final delivery, to run an award-nominated campaign (Effies 18) for Unilever Walls for the FIFA World Cup 2018 to ensure maximum conversions and audience engagement.
• Led the development and pitching of innovative campaign ideas for both potential and existing clients, ensuring their relevance in the digital space. Introduced unique strategies to engage target audiences and collaborated with the team to formulate effective content strategies for campaigns.
• Efficiently managed and moderated digital content across various social media platforms, ensuring brand consistency and engagement. Fostered strong relationships with brand teams to ensure smooth operations.
• Orchestrated and implemented effective below-the-line (BTL) activities for Candi and Prince Biscuits, ensuring high footfall and meeting client objectives for mass reach and awareness campaigns.
• Led the copywriting team for various campaigns including Unilevers World Cup 2018 campaign, Candi Friendship Campaign, Prince Biscuits Mall Activations, and Tuc Biscuits Cricket Asia Cup campaign.
• Responsible for nurturing key relationships with media outlets as well as existing and potential clients and organizations.
Advertisers: Unilever Walls, Continental Biscuits, NTL Express, Interwood Mobel.
• Extracted data to identify the road map for new distribution channels for sales and distribution.
• Identified non-traditional channels for key consumption occasions.
• Reported new direct and indirect initiatives for wings team sampling to increase brand reach.