Marketing Manager
Newell Rubbermaid
Total des années d'expérience :8 years, 1 Mois
Key responsibilities & achievements:
• In charge of planning and developing the right Go To market strategy for each category and trade channel to grow sales revenue and market share.
• Preparing regional budget and integrated marketing plans for MEA region.
• Managing activities with PR and Media agencies to develop and execute media plans in line with marketing calendar.
• Developing trade and consumer promotions.
• Responsible for setting pricing guidelines to meet revenue and profitability goals.
• Upgrading retail presence and merchandising performance by developing innovative tools reflecting on brand image, visibility and in-store space limitations.
• Forecasting of product production and stock availability based on customer’s actual sales by channel and by category.
• Participation in trade shows and fairs showcasing brand's latest products.
• Close coordination with HQ in Geneva, making monthly presentations, quarterly business review and H1/H2 business strategies.
Achievements:
• By identifying and resolving modern trade POSM challenges, activated blister sales in RSA, resulting in sales of +$700K incremental every year.
• Helped customers grow B2B business by 55% in GCC region.
• Planned successful trade promotions clearing 90% of obsolete stock at primary distributors in 2 years.
• Conceived and led successful implementation of 5 major shop in shops & 19 mid-size store upgrades in the region.
Key responsibilities & achievements:
• Responsible for implementing pricing policy given by central brand team in 45 countries, while ensuring the gross margin requirements of the region
• Closely working with distributor for implementation of channel strategies, execution of media plan & coordination of training calendar
• Conducting regular market research & competition analysis
o Identified white spaces in technical writing segment, leading to development of region specific product line, generating $3.8M revenue
• Responsible for development of B2B for the region - hence development of promotional material, emailers, brochures, sampling, P & L
o Helped customer in key markets - RSA & KSA reach +40% & +30% growth for 2 consecutive years ( FY’10/FY’11)
• Executing retail upgrade projects while coordinating with HQ team, supplier, logistics & customer
o Implemented 4 major SIS & 12 mid size shop upgrades in the region
• Monthly Customer performance - market trend analysis based on customer’s stock position v/s IMS performance & marketing activities
Key responsibilities & achievements:
• Development and implementation of new product launches, in association with Product Managers.
• Developing content for product and company collateral.
• Setting product pricing for new products to meet revenue & profitability goals.
• Researching, reviewing and reporting on competitors & rival products.
• Responsible for total leather strap (watch accessories) business.
• Performing and arranging successful product demonstrations for customers.
• Establishing monthly purchase forecasts and ensuring replenishment of Cartier Middle East’s logistic platform.
• Performing sales, trend, and profitability analysis.
• Stock management and finding cost effective solutions for maintaining highest visibility through selective rotation of high-end pieces.
Achievements:
• Recommended new business process for eyewear category to maximise stock rotation increasing monthly invoicing by + USD450K.
• As in charge of leather strap business, achieved +35% of sales growth, highest in previous five years.
• Successfully oversaw execution of high-end customer orders with special executions (bespoke) for more than USD3 million.
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Sales Administrator (Temporary Assignment)
Samsung Electronics Co. Ltd - Dubai
October 2005 - December 2005
* Processed and executed purchase orders for all IT products under the SAP system.
* Liaised with company headquarters for procurement of goods.
* Liaised with the Logistics and Accounts Departments for client purchase orders delivery and finalization of payments respectively.
* Followed-up with clients to ensure due settlement of payments.