Iaroslav Kozlov

• Development of a marketing strategy
• Development of digital advertising channels: google, facebook, linkedin, yandex, TikTok
• Event marketing: events in Hong Kong, Taiwan, Dubai
• Development web resources: main site - nfgroup.ae, more than 100 landing pages
• CRM marketing: regular sending of WA and Email messages to clients with offers on new developments in the real estate market and residence permit and citizenship programs
• Introduction of advanced marketing tools (predictive analytics, end-to-end analytics, unit economics, data driven)
• Process automation: creating requests in CRM, sending automatic messages to clients
• Strategic and operational management of the call center and client department: increase conversion to deal, acquisition of listings on the secondary market
• Built a positive business economy based on digital marketing. Found working connections: digital channel - clients country - real estate offer - deal.

• Event marketing: 40 offline events per year for 50-200 persons
• Development web resources (main site, marketplaces, landing pages)
• Development IT resources (chatbots, parsers, widgets)
• CRM marketing (Email, wa/tg messages, trigger chains)
• Introduction of advanced marketing tools (predictive analytics, end-to-end analytics, unit economics, data driven)
• Development of a marketing strategy
• Development of digital advertising channels(yandex, google, facebook, TikTok, VK)
• Digital transformation of the company and process automation
• Strategic and operational management of the call center and client department
• Effectively managed 6 departments and a total of 40 employees, achieving all assigned KPIs
• Department management: content, PR, SMM, web development, digital marketing, contact center.

• Development of a strategy in digital marketing
• Development and maintenance of digital channels to attract target customers for departments of urban, suburban and foreign real estate
• Setting up end-to-end analytics in single dashboards
• Analysis of multichannel sequences
• Development and maintenance of Facebook / Instagram ads
• Development and maintenance of Yandex direct / Google ads
• Development of a bid management strategy at Cian
• Increasing the conversion of the companys main IT products
• Development of landing pages for individual areas of real estate
• Conducting SMS targeted mailings
• Maintaining email newsletters
• Cost optimization and scaling of operating channels.

• Creating and maintaining new advertising campaigns in Google Ads \ Facebook
• End-to-end analytics set up through Appsflyer, Adjust
• Developing promotional materials and conducting A\B tests
• Successful split tests were carried out and the conversion was increased 3 times;
• Improving Unit-economy performance in a mobile game
• ASO
• Increase the daily number of installations of the mobile application.

• Creation and development from startup to business
• Media Planning, Budgeting and Forecasting;
• Search and recruitment: programmers, designers, copywriters, couriers, sales managers, bakers;
• More than 5000 orders received;
• Account development in instagram and attracting more than 30, 000 target subscribers;
• Creating advertising campaigns on Facebook, vk, direct, adwords, myTarget.

• Carrying out A/B tests of promotional materials;
• Integration of analytics systems: Adjust, MAP, GA, YM, AppMetrica, Appsflyer;
• Creating and maintaining new advertising campaigns in Direct / Adwords / VK / FB / myTarget;
• Developing digital strategy;
• Control of tasks, deadlines and quality of work performed;
• E-mail, sms, push marketing;;
• Creating daily reports based on key indicators of product economics;
• Mobile application development management;
• Advertising campaigns statistics analysis;
• Website concepts development management;
• Budgeting and forecasting.