Brand Manager
Seoudi Investment Group
Total years of experience :13 years, 11 Months
-Execute and maintain brand vision, position, and architecture to achieve overall business goals for the brand.
-Monitoring brand performance against market targets both internally & externally.
-Measure brand performance through different KPIs to identify weakness and set required action plan.
-Interview & hire elevated talents to join store team.
-Effectively managing, coaching, motivating and developing the sales team through conducting customer service & communication skills training sessions.
-Conduct regular training sessions on product knowledge, brand orientation, seasonal fashion trends.
-Analyze market, consumer, and competitive information to set new product pricing, promotions &SALE.
-Conducting brand analysis & analysis of consumer trends to enhance the brand’s equity and marketplace performance.
-Monitor and analyze brand vs. competitors’ performance to identify Strengths, Weaknesses, Opportunities and Threats.
-Ensuring that projected profit targets are achieved, margins maintained & expenses controlled
-Provide fact-based recommendations for future improvements and course correction
-Provide brand partners with weekly/monthly business recap, report and VP, and conduct weekly conference call to run through our business challenges, achievements and weekly action plans.
-Monitor and analyze brand stock level and take actions accordingly.
-Utilizing all resources cost effectively by ensuring that the loss prevention policies, system & procedures are implemented in all stores.
-Ensure high level of brand visual standard as per the brand seasonal guideline
-Ensure successful implementation of new seasons ON TIME
-Management of stores staff level & VM in store team in order to achieve the best work environment which supports and improves store team performance
-Train and evaluate the team members to reach the best performance levels and customer service across the brand.
The brand delivery manager provides leadership that drives total store results with specific ownership for the product lifecycle and merchandise presentation. The brand delivery manager drives results by developing and executing short term action plans and long term strategies. The brand delivery manager supports growth in sales and service and ensures maximum productivity, profitability and compliance with company policies and procedures.
Delivers a best-in-class, captivating, branded customer experience that builds loyalty and enables consistent sales and profit growth:
-Fosters a customer-centric culture, where the full energy and activity of the store team are focused on delivering highly satisfying customer experiences.
-Serves on Sales Leadership Team and is responsible for total store results.
-Ensures compelling visual merchandising presentation standards are achieved and maintained, including identifying and driving sell down strategies.
-Drives brand guide planning and execution process in partnership with category managers.
-Ensures tools and reports are leveraged to maintain a full and abundant sales floor with all styles, colors and sizes represented.
-Ensures back room is organized to standard and processes are followed to drive efficient product flow.
-Ensures strategy is in place to optimize use of all non-sales space including back room, associate areas and off-site storage.
-Supports development and implementation of store strategy to reduce shrink.
-Maximizes sales potential by spending 50% of scheduled time on the sales floor.
-Demonstrates excellent customer behaviors on the floor.
-Gains business insight and creates SMART action plans that improve execution and results.
-Supports, models and enhances all selling and sales support behaviors to ensure a seamless customer experience.
-Analyzes customer experience reports and insights and mobilizes the team accordingly.
-Ensures payroll is managed daily by punch guarding and executing flex worksheet.
-Supports optimization of the labor schedule by ensuring appropriate associate skills and availability.
-Manages and resolves customer relations issues.
-Drives customer loyalty through current brand strategies.
-Partners with Sales Leadership Team to identify and resolve all maintenance and housekeeping issues.
-Manages all activities related to providing a safe working environment.
-Creates an awareness of and builds capabilities in loss prevention by fostering a culture of honesty and connecting the links between customer service, associate engagement and shrink.
Builds a high performance team:
-Attracts, recruits and hires a highly qualified team to support the functions of product flow and visual merchandising.
-Owns talent management lifecycle of direct reports including onboarding, assessment, retention, career development, succession planning and recognition.
-Coaches direct reports to leverage talent management lifecycle with team.
-Manages associate relations of direct reports.
-Partners with store manager to establish clear performance goals and objectives.
-Ensures associates are trained to maintain visual merchandising presentation standards.
-Communicates effectively with Sales Leadership Team, associates and peers, including cascading relevant information to direct reports.
-Understands and demonstrates Al Shaya & Limited Brands’ values.
Takes responsibility for the following metrics, in addition to performance evaluation criteria and supporting key total store metrics:
-Conversion.
-Retention.
-Availability of merchandise.
-Overall store appearance.
The operations and staffing Manager drives total store results with specific ownership for labor scheduling, staffing and on boarding coordination. The operations and staffing manager drives results in their area of responsibility by supporting the development and execution of short term action plans and long term strategies. The operations and staffing manager assists in the execution of administrative tasks to enable the Sales Leadership Team to distort time to the sales floor.
Delivers a best-in-class, captivating branded customer experience that builds loyalty and enables consistent sales and profit growth:
-Reinforces a customer-centric culture, where the full energy and activity of the store team are focused on delivering highly satisfying customer experiences.
-Serves on Sales Leadership Team and is responsible for total store results
-Creates the weekly schedule and partners with the brand delivery and operations manager for editing and approval.
-Communicates scheduling and skill gaps to Sales Leadership Team and partners with hiring managers to fill positions.
-Ensures payroll is managed daily by punch guarding and executing flex worksheet.
-Reviews and tracks cash audits including deposit logs and slips, charge draft requests, out of balance issues and communicates to the brand delivery and operations manager.
-Executes packaging inventory, supply orders, damages and testers to standard.
-Executes scheduled purge of documents.
-Updates all standard operating procedure manuals.
-Manages compliance of personnel files for all associates.
-Executes all physical inventory scheduling, administration and follow up.
-Assists in store opening and closing procedures as necessary.
-Updates and manages all bulletin boards.
-Reinforces all activities related to providing a safe working environment.
-Supports store strategy to reduce shrink.
-Reinforces an awareness of and builds capabilities in loss prevention by fostering a culture of honesty and connecting the link between customer service, associate engagement and shrink.
Builds a high performance team:
-Sources and screens associate candidates
-Coordinates candidate interviewing process with hiring managers.
-Ensures new hire paperwork is completed to standard and entered into the POS system.
-Schedules associate onboarding and partners with Sales Leadership Team to facilitate.
-Provides feedback on improvement opportunities and any obstacles that hinder execution
-Understands and demonstrates Limited Brands’ values
-Create a positive working environment that enables agents to be motivated to perform at required levels of service.
-Ensure the smooth running of the Call center by monitoring and analyzing agent activities and call center queues while escalating any system errors to the appropriate role players
-Support customer experience by assisting agents to solve or escalate customer queries
-Act as liaison between agents and all other relevant role players in order to ensure that all relevant administrative policies and procedure are correct, on time and quality compliant
-Managing and responsible for Agent development
- Review and attend to ad hoc tasks as and when required
-dentify and manage real-time trends and escalate to the relevant Departments.
-Develop team members through monthly coaching, the provision of on target feedback, counselling and recognition
-Facilitate service evaluations to ensure the delivery of excellent standards of customer
-Communicate sales plans and targets to the Shop/Department team.
-Monitor performance on an ongoing basis, and suggest corrective actions to hierarchy when needed.
-Assign routine and non-routine tasks and assist in the schedule preparation for the Sales Associates, Cashiers and Coordinators (when applicable) and ensure that activities are carried out in the most efficient manner.
-Greet customers and ensure that they are served by shop staff in a timely manner and in compliance with quality and customer service standards.
-Report occurring operational issues and handle customer complaints in in a timely manner.
-Handle or assist the Shop/Department Manager in handling the maintenance of inventories and placement of product orders to ensure effective stock management and availability of products.
-Motivate team members and provide them with the necessary support in terms of training and development in order to optimize sales results.
-Supervise the Opening process of the shop in order to ensure that all set procedures regarding petty cash, reporting, systems, etc. are respected.
-Handle the closing of the Shop in coordination with the Cashier by controlling the preparation of cash money, electronic cards slips, discounts, and VAT vouchers; ensure their delivery to the Accounting Department in compliance with company policies and security standards.
-Perform other related activities such as communicating shop events and promotions to customers through social media tools, liaising with wholesales customers to ensure timely answering of their needs, liaising with local sports clubs and other
-Control merchandising of products in order to optimize sales and ensure it is in line with brand image and standards-Monitor stock levels on a continuous basis, maintain inventories and re-order merchandise when needed in order to ensure adequate stocks and maximum range and size availability at all times
-Manage the Department staff by setting goals and objectives, managing performance, developing and motivating employees, in order to ensure the highest levels of performance are achieved
-Run daily Department meetings in order to ensure all Department activities, objectives and events are properly understood and communicated
-Conduct on-the-job training, demonstration and instruction for existing employees, in order to support their development and ensure the highest standards of performance are achieved.
-Greet customers and assist them in their purchase decisions by offering expert advice in compliance with quality and customer service standards.
-Support the Shop/Department Manager in maintaining inventories and placing product orders to ensure effective stock management and availability of products.
-Assign routine and non-roti''''ne tasks to Sales Associates, Cashiers and Coordinators, in order to ensure that activities are carried out in the most efficient manner.
-Assist in the preparation of the staff schedule in order to ensure that the Shop/Department manpower is effectively matched to the shop’s operational requirements in a cost effective manner.
-Communicate sales plans and targets to the Shop/Department team, monitor performance on an ongoing basis and suggest corrective actions to hierarchy when needed.
-Motivate team members and provide them with the necessary support in terms of training and development in order to optimize sales results.