senior marketing specialist
I-be
Total years of experience :5 years, 3 Months
Strategy and Planning:
Marketing Strategies and Plans
Customer Relationship Management (CRM)
B2B and B2C Marketing Approaches
Creative Development:
Design and Implementation of Advertising Campaigns
Content Writing and Scenarios
Writing Creative Content
Execution and Management:
Social Media Management
Marketing Solutions and Consulting
Marketing Guidance
Strategy and Planning:
- Development of Innovative Marketing Strategies
- Market Analysis and Target Audience Identification
- Brand Identity Enhancement and Maintenance
Creative Development:
- Leadership and Mentorship in Creative Team Management
- Conceptualization and Supervision of Creative Content Production
- Collaborative Initiatives across Various Departments
Execution and Management:
- Campaign Effectiveness Analysis and Optimization
- Budget Oversight and Financial Resource Allocation
- Innovative Marketing Techniques and Platform Exploration
Communication and Leadership:
- Effective Team and Stakeholder Communication
- Strategic Presentation and Persuasion Skills
- Continuous Professional Growth and Team Development
Conducted video interviews, shot videos of event coverage and edited to create professional video projects.
Managed media response with strategic approach.
Conferred with managers to identify trends and adapt PR strategies to stay relevant.
Wrote targeted, impactful press releases for heightened brand awareness.
Worked with PR Manager to devise and implement social media strategies to support portfolio brands and corporate priorities.
Supported PR Manager with end of month reporting.
Planned and executed initiatives to reach target audience through most effective channels.
Trained, mentored and supported junior sales and marketing staff.
Scheduled social media posts and promptly responded to customer messages.
Participated in weekly brainstorming meetings, contributing innovative ideas for upcoming marketing initiatives and branding efforts.
Assessed competitor marketing and digital content to help develop next strategy.
(Public Relations and Media Department) 4 months