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Ibrahim Abed, Key accounts executive, QSRs & foodservice

Ibrahim Abed

Key accounts executive, QSRs & foodservice·McCain food service

Saudi Arabia

Bachelor's degree, business administrative

Work experience

Total years of experience: 15 years, 2 months

Key accounts executive, QSRs & foodservice

July 2020 - Present

McCain food service

Riyadh, Saudi Arabia

July 2020 - Present

Increase product penetration.
Increase reach (dealing with new accounts).
Supporting customers growing their business by sharing insights & new trends.
Managing distributor’s Sales team.
Setting up area’s forecast & sales plan, aligned with distributors and hold them accountable.
Set join business plan with distributors.
Manage direct accounts and aligned their demand/forecast with McCain international (pricing, payment, logistics).
Developing LTOs with key QSR i.e. Hery & Kudu.
Working closely with QSRs developing marketing activities.
Setting join business plan with key customers.
Adjusting key customers profitability by selling high margin items (selling more appetizers VS. commodity items).

Company industry:
FMCG
Job role:
Sales

Key accounts executive Central region & East region KSA

March 2019 - June 2020

McCain food service

Riyadh, Saudi Arabia

March 2019 - June 2020

Developing the relationship with key accounts in the 2 regions.
Increase product penetration in the 2 regions.
Increase reach of coverage (dealing with new accounts).
Supporting customers growing their business by sharing insights & new trend.
Working on ideation with key customers devolving new menu items innovation.
Managing distributor’s Sales team.
Setting up area’s forecast & sales plan, aligned with distributors and hold them accountable.
Set join business plan with distributors.
Manage direct accounts and aligned their demand/forecast with McCain international (pricing, payment, logistics).

Company industry:
FMCG
Job role:
Sales

Key accuonts executive (HORECA)

July 2015 - February 2019

McCain foods

Dammam, Saudi Arabia

July 2015 - February 2019

Developing the relationship with key accounts in the region.
Increase product penetration in the region.
Increase reach of coverage (dealing with new accounts).
Supporting customers growing their business by sharing insights & new trend.
Managing distributor’s Sales team.
Setting up area’s forecast & sales plan, aligned with distributors and hold them accountable.
Set join business plan with distributors.
Manage direct accounts and aligned their demand/forecast with McCain international (pricing, payment, logistics).

Company industry:
FMCG
Job role:
Sales

Sales Supervisor

January 2014 - February 2015

Future hospitality solutions (Unilever food solutions Cairo distributor)

Cairo, Egypt

January 2014 - February 2015

Leading customer service Reps In Cairo
Building relationship with key customers.
Managing & growing business with existing customers and acquiring new customers.
Managing customer's credits

Company industry:
FMCG
Job role:
Sales

Sales executive

September 2012 - December 2013

Future hospitality solutions (Unilever food solutions Cairo distributor)

Cairo, Egypt

September 2012 - December 2013

Executing direct Sales in Cairo.
Following up with customer service representatives.
Building relationship with key customers.
Managing & growing business with existing customers and acquiring new customers.
Managing customer's credits

Company industry:
FMCG
Job role:
Sales

Sales Trainee

October 2010 - June 2012

Unilever food solutions Mashreq

Hurghada, Egypt

October 2010 - June 2012

Working with Area Chef to deliver real solutions & value to operators through
demonstration & applications for company's entire range.
Building relationship with key customers.
Managing & growing business with existing customers and acquiring new customers
Managing customer's credits

Company industry:
FMCG
Job role:
Sales

Education

higher institute for co operative &managerial studies

October 2010

October 2010

Bachelor's degree, business administrative

Egypt

Skills

Logistics
Expert
Logistics
Expert
Negotiation
Expert
Negotiation
Expert
Computer Skills
Expert
Computer Skills
Expert
Customer Service
Expert
Customer Service
Expert
Marketing Skills
Expert
Marketing Skills
Expert
Sales
Expert
Sales
Expert
Logistics
Expert
Logistics
Expert
Negotiation
Expert
Negotiation
Expert
Computer Skills
Expert
Computer Skills
Expert
Customer Service
Expert
Customer Service
Expert
Marketing Skills
Expert
Marketing Skills
Expert

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Certifications
4