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Ibrahim Ajarmeh, Sales Manager  |  NourNet – Nour Internet Company for Communications & IT

Ibrahim Ajarmeh

Sales Manager | NourNet – Nour Internet Company for Communications & IT ·Nournet

Saudi Arabia

Master's degree, Business Administration

Work experience

Total years of experience: 16 years, 5 months

Sales Manager | NourNet – Nour Internet Company for Communications & IT

February 2022 - Present

Nournet

Riyadh, Saudi Arabia

February 2022 - Present

Leading enterprise sales across ICT, Cloud, Cybersecurity, and Managed Services for one of Saudi Arabia's top connectivity providers.
• Closed the largest SDWAN deal in KSA for 2024 (Fortinet-powered), recognized company-wide as a specialist for high-value enterprise engagements.
• Delivered top-ranked sales performance for 3 consecutive years, generating multi-million-dollar annual revenues through strategic account management and new business development.
• Designed and executed strategic business plans that significantly expanded the customer base and reinforced NourNet's market leadership in the ICT sector.
• Built and led a high-performing sales team — recruiting, coaching, and setting KPIs — resulting in sustained target achievement and improved team productivity.
• Identified and capitalized on opportunities across Connectivity (Internet, MPLS, VPN, SDWAN, Direct Connect), Cloud (Azure, AWS, NourNet Cloud), and Cybersecurity (SOC, Penetration Testing, Endpoint Security, DDoS Protection).
• Cultivated long-term client relationships through tailored Managed Services (Infrastructure, Network, Cloud, Security) and Collaboration Solutions (AV Conferencing, IP-Phone, Digital Events).
• Produced accurate sales forecasts, revenue reports, and pipeline analyses — earning consistent recognition for data-driven performance management.

Company industry:
IT Services

Senior Sales Engineer – Power Systems Division

January 2014 - January 2022

Zahid Group (Caterpillar)

Riyadh, Saudi Arabia

January 2014 - January 2022

Managed enterprise-level Caterpillar generator and power solutions sales across Industrial, Commercial, IT/Telecom, Data Center, and Water sectors.
• Spearheaded business development for landmark national projects: NEOM Residential Area, Maaden Mining, Red Sea Development Power Utilities, and National Guard Health Affairs Data Center.
• Consistently met and exceeded sales targets managing complex, multi-stakeholder deals for CST Data Center, NIC UDC1 & UDC2, and Riyadh Public Transportation Center.
• Delivered compelling value proposition presentations emphasizing product quality, competitive pricing, and after-sales services to win competitive bids.
• Provided tailored pre-sales and post-sales technical support ensuring high client satisfaction and fostering long-term partnerships.
• Collaborated with R&D teams, channeling customer feedback to refine product offerings and align with evolving client requirements.

Company industry:
Electric Power Production & Transmission

Sales Engineer

January 2012 - January 2014

Smart Cube Co. (Leviton Distributor)

Riyadh, Saudi Arabia

January 2012 - January 2014

• Managed sales of residential and commercial security, automation, and smart home systems with remote
monitoring capabilities.
• Delivered customized solutions across smart home technologies, AV conferencing, and IP-phone systems with
comprehensive pre- and post-sales support.

Company industry:
IT Services

Implementation Engineer

January 2011 - January 2012

Etihad Atheeb Telecom (GO Telecom)

Dammam, Saudi Arabia

January 2011 - January 2012

• Managed Cisco routing and switching configurations to ensure optimal network performance and reliability.
• Collaborated with vendors (Motorola, Solectek, ZTE, Cisco) to deploy network infrastructure including point-to-point microwave links and VoIP/dedicated internet solutions.

Company industry:
Telecommunications

Implementation Engineer

January 2010 - January 2011

Nesma Telecom & Technology

Riyadh, Saudi Arabia

January 2010 - January 2011

• Led WiMAX network rollout across Central, Western, and Eastern regions for GO Telecom using Motorola and ZTE
technologies.
• Directed OSP and fiber optics installations, and managed FTTH deployment for STC in Riyadh, significantly expanding fiber optic residential coverage.

Company industry:
Telecommunications

Education

Liverpool John Moores University (LJMU)

December 2026

December 2026

Master's degree, Business Administration

United Kingdom

Al-Ahliyyah Amman University

January 2009

January 2009

Bachelor's degree, Electronics & Communications Engineering

Jordan

Skills

CLOUD COMPUTING
Intermediate
CLOUD COMPUTING
Intermediate
COMPUTER HARDWARE
Intermediate
COMPUTER HARDWARE
Intermediate
CYBER SECURITY
Intermediate
CYBER SECURITY
Intermediate
ELECTRIC POWER SYSTEMS
Intermediate
ELECTRIC POWER SYSTEMS
Intermediate
INFORMATION AND COMMUNICATIONS TECHNOLOGY
Intermediate
INFORMATION AND COMMUNICATIONS TECHNOLOGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MULTIPROTOCOL LABEL SWITCHING
Intermediate
MULTIPROTOCOL LABEL SWITCHING
Intermediate
NETWORK INFRASTRUCTURE
Intermediate
NETWORK INFRASTRUCTURE
Intermediate
SALES
Intermediate
SALES
Intermediate
TECHNICAL ENGINEERING
Intermediate
TECHNICAL ENGINEERING
Intermediate

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Fraud Awareness & Ethical Compliance
Cybersecurity Awareness
AI Introduction and Application
Caterpillar Microgrid & PVT Solar Systems
Caterpillar Electrical Power Sales Professional
Data Center Professional
Fortinet SASE Certification
Zscaler Certified Associate
Zscaler Certified Sales Professional
Cisco Certified Network Professional (CCNP)
Cisco Certified Network Associate (CCNA)