Senior Strategic Communication Specialist
Department of Community Development
مجموع سنوات الخبرة :10 years, 8 أشهر
o Preparing the department's strategic communication plans and ensuring that the social sector entities' strategic communication plans are consistent with the aspirations of the Department of Community Development.
o Develop and implement strategic communication guidelines, policies and procedures at the department level.
o Reviewing all strategic communication messages and media materials in line with the Branding guidelines.
o Manage monitoring operations and provide direction and guidance in relation to the department's strategic communications.
o Reviewing the strategic communication plans, activities and initiatives of the social sector entities and ensuring their alignment with the plans and initiatives of the Department of Community Development.
o Provide support to internal and external stakeholders in preparing strategic communication plans, media inquiries, interviews and press releases, crises management, etc.
o Ensure the delivery of the key messages through various channels that include social media, digital media, Internet, radio and publications.
o Providing the necessary inputs to prepare for and manage crises.
the Head of Marketing and Communication in the development of the University’s marketing and communications strategy in partnership with key stakeholders to drive the university’s brand awareness and advise on internal communications matters.
•Build relationships at all levels to proactively identify business needs and requirements for communications.
•Implement and monitor the university’s corporate style and identity throughout the communications. This includes creating standards, templates, marketing material and other tools to increase efficiency & conformity.
•Manage the content of the university’s website in coordination with the Academic & Research and Outreach & Engagement Divisions and other Organisational Units.
•Write and edit key external communication materials, using a style that is engaging, concise and appropriate in tone for the university’s audience; ensure accuracy of information and quality control over outgoing messages
•Maintain and manage social media interaction on platforms such as Facebook and Twitter to enhance communication with the public; ensures compliance with social media standards
•Maintain contact information with the news media to ensure accuracy of disseminated information.
•Prepare content for a variety of communication channels including web, email, print, video, and presentations.
•Assesses public attitudes toward the university and its Artificial Intelligence programmes.
•Prepare and disseminate news releases regarding university events, programmes in conjunction with respective Organizational Units, coordinate media conferences, and arranges media coverage for special events.
•Ensure consistent use of the University’s brand across all marketing and communication channels.
•Develop and manage the content plan for internal communication in line with strategic and operational requirements.
•Manage internal communications projects alongside stakeholders.
•Plan, edit and write content for a variety of internal communication channels for communicating with faculty and staff internally, ensuring the alignment of internal and external messages and communications.
•Interpret internal communications data and user feedback to evaluate and improve internal communications and employee engagement.
•Support the Head of Marking and Communication in evaluating the effectiveness of communication solutions and identify the appropriate interventions in partnership with various stakeholders.
•Ensure continuous improvement across all services of the marketing and communication function.
•Undertake any other related duties as assigned by line manager.
Qasr Al Hosn
Key Responsibilities:
•Assist the Head in developing QAH branding plans, encompassing successful brand-building marketing initiatives
•Work closely with the team in deciding upon the proper branding technique to be applied to achieve the set strategic objectives and ensure that it is correctly implemented.
•Participate in the ongoing brand development to ensure it raises brand awareness and portrays the desired image and value for QAH
•Ensure that all brand launch/ implementation processes aim to achieve an impact on the target market and take responsibility for its effectiveness.
•Ensure that the brand is revolutionizing to appeal to the visitors of QAH at any point in time and follow up to ensure as accurate as possible risk assessment and action plan.
•Work with the team to plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards.
•Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio.
•Support the team in delivery of advertising campaigns for QAH’s events to meet agreed requirements and track campaign budgets.
•Develop and implement digital marketing campaigns for QAH events, festivals and initiatives in coordination with the relevant DCT’s Marketing & Communications team.
•Collaborate and work closely with the Marketing & PR Head to ensure the promotion of QAH’s events, festivals, and activities are successfully delivered as per the target requirements.
•Ensure the management of all digital touchpoints for QAH events, festivals and programmes throughout the year
•Liaise with the Marketing and PR Head in the development of digital requirements to promote Abu Dhabi communities by supporting local arts, crafts, and performers to enhance QAH’s image.
•Liaise with stakeholders and compose press releases, write-ups and other required materials for PR in English & Arabic to ensure consistency across messages.
•Ensure the draft of circulations and tracking of related press and video releases, briefing documents and media citations.
•Liaise with the Marketing and PR Head to review and approve all QAH communication releases.
•Liaise with communication specialists and stakeholders to produce PR material for QAH.
•Respond to media and prepare press releases, publicity brochures, hand-outs, promotional videos and multimedia programs to reach the public.
•Arrange for interviews and press releases related to the project. Ensure the provision of professional media training and the effective positioning of QAH’s Senior Leadership.
•Ensure media coverage of QAH activities (through media channels such as TV, Radio, newspaper etc.).
•Monitor newspapers, television news broadcasts and other outlets to track what the media is saying about Qasr Al Hosn and devises strategies to address misinformation.
•Follow the day-to-day operations set by the Marketing & PR Head to ensure continuity of work and the delivery of effective and high-quality outputs.
•Report on a regular basis to Marketing & PR Head on the operational activities of the Unit, its challenges and issues faced, mitigations taken, etc. as required to keep the Line Manager informed and updated on the section’s activities.
ERO-Executive Management Commercial Ops Worldwide
Key Responsibilities:
•To manage Emirates image, reputation, and customer service levels.
•Day-to-day account management.
•Partner with team for staff to improve business outcome.
•Serve as a resource for pitch scripting and objection handling.
•Develop and manage activity campaigns.
•Ensure salesforce.com compliance and accurate reporting.
•Participate in weekly revenue and department strategy sessions.
•Handle and manage roadshows, Travel clinics, and events.
External Affairs - Strategy and International Affairs Sector
Key Responsibilities:
•Coordinated with appropriate agencies for visits by state and national delegates.
•Drafted letters, invitations, working papers, and diplomatic notes for relevant Stakeholders.
•Conducted and managed significant research, benchmark visits, and memorandums of understanding (MOUs).
•Ensured that all appropriate protocols were adhered to for various visits and events.
•Organizing and managing multiple events by the authority. Example: Aviation Investment Summit/ Dubai Airshow/ Future Aviators / ICAO Cyber Security Summit.
•Administer all facilities and services for all events to arrange all meetings and conferences.
•Provide an effective interface with all Stakeholders and manage all facilities and analyse all events issues and resolve it efficiently.
• Work with management to develop and implement business development strategies for a defined Strategy.
•Coordinate with management and clients to identify business development opportunities with existing and new stakeholders.
•Participate in meetings to report business prospect and status updates to management and stakeholders
Call Center - Retail Banking Group
Foreign Exchange and Money Markets Settlements Unit - Operations Group
Key Responsibilities:
•Validating deal Economics of Money Market and Foreign Exchange trades.
•Verifying relevant market operations.
•Maintaining Standard Settlement Instructions.
•Answer courteously to inbound calls and respond to customer inquiries.
•Manage filing, mailing, correspondence and other management tasks.
•Establish strong customer relationship.
Graduation Dissertation: “Modernity and Morality: Surveillance and Control in the Modern Era.” Achievements: o Granted a Certificate of Recognition, for the exemplary Service in the Peer Assistance Leaders Program, Three semesters in a Row. o Granted a Certificate of Recognition, for the Academic Distinction of the title Zayed Scholar (Dean’s List), for a GPA of 3.8 or higher.