إبراهيم المقرن

Responsible for digital creative communication.
Real time marketing across all social media platforms.
Monitoring the brand consumer perception.

Creating campaign plans
Market research insights
Quality improvement.
Campaigns evaluation
Ensuring objectives are met
Report and monitor activities and campaigns
Communication point of contact for business units

Saudi Arabia British Bank (SABB)
Websites Manager, Digital Marketing and Communication.
www.sabb.com www.hsbcsaudi.com www.sabbtakaful.com
• Managed SABB’s Internet initiatives, ensuring business objectives are met through the use of the public websites, by working with all business and support units to assist in planning and implementing their key web initiatives. Also worked with third party suppliers to ensure that user requirements are scoped, development and testing work is done thoroughly and that deadlines are met. Worked with each business/technical support unit to ensure that problems are solved satisfactorily (i.e. standards, account management, quality assurance and fault resolution).
• Redesigning, restructuring and continuing to update SABB website to the highest standard to supersede local competitors by using the marketing research and intelligence reports and other third party reports to ensure that investment made in developing the website is effective and appeals to existing and potential customers. Monitored competitors’ websites to track the latest developments and assess SABB’s progress and ensuring that deadlines of internet initiatives are met, functionality on the site works, security and systems performance issues are addressed, content is accurate and relevant standards to standards and guidelines
• Developed techniques to enhance the customer's journey through SABB website and to drive productive visits to the website by utilizing trends and intelligence reports and share the outputs with business units to develop ways and techniques to enhance usability and to ensure customers' satisfaction. Implementing meta data and search engine optimization to enhance the reach of SABB's website, raised its traffic and improved its rank on search engines.
• Developed policy guidelines relating to website usage and development by drafting policy and disseminating user guidelines to assist and encourage business lines/support departments to increase use of website and pursue further development.
• Managed Operational Risk By reducing operational risk to a minimum by establishing and implementing effective internal controls & procedures and ensuring adequate training of employees to achieve such objectives. This includes identification, assessment, mitigation and controls, loss identification and reporting in accordance with the laid down procedures of the Bank including the implementation of audit recommendations on operational risk. By implementing the HSBC Compliance policy locally through managing compliance risk in liaison with the Head of Group Compliance, Regional Compliance Officer, Area Compliance Officer or Local Compliance Officer, ensuring adequate compliance resources are in place and training is provided, fostering a compliance culture and optimizing relations with regulators.

Maintain and update computers.
Secure computers.
Create Biometric for employees identification cards.
Secure and analyze data.
Install/Uninstall software.
Fix printers and scanners etc.

Worked 20 hours per week while a full-time student.
Gained experience in organizing events for small to very large audiences.
Completed recycling projects to dispose of computers, TVs, furniture and other campus property.
Anticipated logistical needs in preparing for equipment moves.
Learned about the inner workings of many campus offices.