Area Sales Manager
Cementra Ltd.
Total des années d'expérience :13 years, 1 Mois
Developing mid and long term marketing strategies across all key brands, based upon deep consumer understanding and competition analysis leveraging qualitative and quantitative research.
Developing and managing multi channel marketing activities within the agreed budgets.
Monitoring performance against goals and objectives and taking corrective actions.
On-going management of the products portfolio’s marketing mix.
Working closely with the strategic team to determine ideal business opportunities to pursue.
Leading the cross functional team to develop new products for the FMCG market based on deep qualitative and quantitative research.
Working with the sales, finance and production departments to forecast demand and measure performance.
Managing the field marketing teams which include merchandisers and promoters as well as the sales reps.
Collaborating with the sales department to sustain ongoing sales growth that meets the strategic goals of the company based on marketing budgets.
Building and managing the needed sales & marketing budgets based on the annual demand forecasting.
Crafting and managing promotion plan to achieve desired organization’s revenues.
Supervising the design processes of packaging, marketing campaigns, social media, and all related advertising & promotional creative content.
overseeing customer satisfaction and developing solutions for any problems that may arise.
Identifying competitor’s products, creating competitive pricing & differentiation, and ensuring the products are ahead of the latest trends.
Operations Management, Financial Management, Economic Management, Marketing Management, Cost Accounting, and international business. Learned and applied theories of supply & demand, demand forecasting, pricing strategies, marketing research, asset management, investment decision making, investment management, as well as value chain management and decisions.
2010-2011 - honor list
