Digital Community Manager
Wunderman
Total des années d'expérience :10 years, 8 Mois
As a community manager, I'm handling day to day communications with the client in relation with social media activities and content, some of the BTL campaigns, and also coordinating tasks and jobs between Wunderman creative team in order delivering jobs perfectly.
I'm also coordinating job related communications with sister companies of MENAcom Jordan. I'm handling Orange Jordan, one of the leading telecom corporates in the country.
Work with local clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients' industries.
Collaborate in creating timely and engaging content optimized for platform used and intended audience.
Monitor sites for customer service opportunities and initiate conversations on behalf of the client.
Analyze and report social media actions on a weekly and monthly basis for successes and new opportunities.
Collaborate in creating engaging and professional visuals that reflect clients and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube, Instagram), develop supporting offline collateral, create original content, etc).
Stay current with social media trends and tools - includes attending networking and educational events, reading blogs, and listening to podcasts.
Continue to refine and define social marketing process.
Work with teams to create a solid branding message that's reflected across Atomic marketing
materials, social media content and shared by employees
Pitch clients by attending meetings along with the sales team.
Clientele industries include: Banking, Insurance, Medical and Retail
Working closely with global business leads, creative leads and Ad Planning and Strategy team to clearly communicate online creative strategy that supports product messaging and overall brand positioning.
Developing strategic and operational plans for the digital ad team, managing creative development and execution, and measuring campaign results.
Creating and contributing with the team in managing the social media marketing strategies.
4. Develop online marketing and external relations plan in order to cover the project’s monthly
expenses within 2 months and begin generating a growing profit margin.
Respond and react to changes within social networks - functionality, etiquette, reporting etc.
Use of a toolkit to measure and monitor social activity- find out what works, tweak and improve
communications, tactics, campaigns etc.
Managing and builds a team of digital designers, developers, producers and copywriters.
Creating and implementing new services and product ideas that follow the project’s philosophy.
Handling complaints (from both staff and customers).
Maintaining continuous communication and reporting to the General Manager.
Performing regular reviews of revenue requirements and performs related rate analyses based
on "Cost of Service" techniques.
Wikymedia - Amman Jordan Online Advertising Company
1. Writing blog posts, articles, communications materials, and material for social media channels.
2. Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant
online properties.
3. Responsible for customer support - answering questions however they come in (phone, e-mail, Twitter) and managing online
feedback forums.
4. Responsible for creating strategic marketing/communications plans to provide direction for the client’s public-facing
communications.
5. Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on
those metrics through testing and new initiatives.
6. Creating and executing social media advertisement campaigns.
7. Developing social media applications ideas.
8. Preparing rough design concepts
9. Using different icons, colors, approaches, styles and sizes in designs to attract the attention of the audience.
10. Using social media standard graphics.
11. Creating a specific “look and feel” for a page or application.
12. Creating above the line graphics to be used for sales and advertisement campaigns along side with the online marketing
campaigns.