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Ibrahim Saber, Digital Transformation Director

Ibrahim Saber

Digital Transformation Director·Al Faris Group

Saudi Arabia

Doctorate, Digital Transformation

Work experience

Total years of experience: 21 years, 6 months

Digital Transformation Director

December 2024 - Present

Al Faris Group

Abha, Saudi Arabia

December 2024 - Present

Leading group-wide transformation across 8+ subsidiaries (auto, real estate, manufacturing, security, services).

Spearheaded ERP (EPICOR) implementation across departments, integrating finance, sales, operations, and HR.

Delivered a digital roadmap modernizing legacy systems and automating workflows.

Reduced manual effort and enhanced process visibility through tailored automation strategies.

Assessed team capabilities and current tech stack, building scalable frameworks for long-term growth.

Oversaw change management initiatives, ensuring smooth adoption across departments.

Key Skills: Digital Strategy · ERP Implementation · Workflow Automation · Change Leadership · Budget Management

Company industry:
Industrial Production
Job role:
Information Technology

Digital Transformation Director

January 2024 - November 2024

Etihad Group

Karbala, Iraq

January 2024 - November 2024

Lead the digital transformation initiatives for Etihad Foods Industries and Sama Karbala.
• Spearhead the implementation of ERP systems to streamline and integrate business processes.
• Automate workflows to enhance operational efficiency and reduce manual intervention.
• Assess the capabilities of the Iraqi team and evaluate current technologies in use.
• Develop and execute strategies for digital innovation, ensuring alignment with overall
business objectives.
• Prepare and implement a comprehensive roadmap for digital transformation.
• Oversee the integration of new technologies to modernize and optimize manufacturing
and administrative functions.
• Collaborate with cross-functional teams to ensure smooth adoption of digital tools and
practices.
• Provide training and support to staff to enhance digital literacy and proficiency in using
new systems.

• Monitor and evaluate the performance of digital initiatives, adjusting as needed to achieve desired outcomes.
• Manage budgets and resources allocated for digital transformation projects.

Company industry:
FMCG
Job role:
Information Technology

Digital Transformation Director

January 2024 - November 2024

Etihad Group Foods Industries (Poultry)

Karbala, Iraq

January 2024 - November 2024

• Directed the digital transformation strategy for Iraqs largest agro-industrial group,
focusing on the Integrated Poultry Project involving hatcheries, breeders, feed mills, and
processing facilities.
• Led the assessment of legacy technologies and infrastructure across multiple legal
entities, identifying modernization needs across operations, supply chain, and production
lines.
• Designed and executed a comprehensive technology roadmap, aligning digital process
reengineering, automation initiatives, and system upgrades with business goals and
scalability targets.
• Spearheaded integration planning for MTech Poultry & Farm Management Systems to
ensure synchronized data flow across breeding, feeding, health monitoring, and
performance analytics.
• Oversaw the system design to ensure ERP compatibility with third-party technologies
such as MOBA egg grading systems, PDS Innova slaughterhouse platform, bridge
weighing systems, and industrial IoT sensors for environmental and production
monitoring.
• Led cross-functional coordination between technical teams, ERP vendors, and field
operations to define requirements, validate integration strategies, and ensure
interoperability across systems.
• Defined the structure for ERP demonstration and evaluation sessions across finance,
production, HR, inventory, and technical modules—leading to vendor selection and
phased implementation.
• Developed strategies for change management, user training, and digital literacy
programs, ensuring high system adoption with minimal operational disruption.
• Monitored digital initiative performance, adjusting timelines, resource allocation, and
vendor deliverables to meet transformation KPIs.
• Provided executive-level reporting to group leadership on transformation milestones,
risks, and investment ROI.

Company industry:
FMCG

Chief Technology Officer

May 2023 - March 2024

EASYCASH

Cairo, Egypt

May 2023 - March 2024

innovative mobile wallet platform to drive digital payments and financial inclusion.
• Technology Planning and Oversight:
o Led the development of applications, data, and security strategies, ensuring
alignment with industry best practices.
o Effectively communicated technology strategies to stakeholders, customers, and
employees, fostering a shared vision.
• Created Robust Technology Architecture:
o Architected a resilient and scalable cloud-based mobile wallet platform to support
rapid business growth objectives of 3000 + users.
o Established layered technology architecture ensuring security, compliance, and
leverage of cutting-edge fintech payment capabilities.
• Spearheaded Product Enhancements:
o Led agile teams to deliver frictionless mobile wallet features with rich
functionality including P2P transfers, merchant payments, rewards and offers
resulting in 85%+ product satisfaction scores.
o Headed integration efforts to successfully roll-out virtual prepaid card supporting
omni-channel payments acceptance across merchants nationwide.
• Championed Security and Compliance:
o Implemented robust information security controls meeting regulatory guidelines;
worked closely with legal and compliance to address evolving fintech policy
landscape.
• Optimized Platform Scalability:
o Scaled platform to handle exponential increase in transaction volumes without
performance degradation through tech innovations.
o Leveraged actionable insights from monitoring 150+ key metrics to enhance
capacity, availability and disaster recovery capability. • Enabled Business Growth:
o Played an instrumental role in expanding user base to active mobile wallet users, registering and revenue growth for the fintech business.
o Unlocked new opportunities by building a future-ready digital payments platform supporting strategic goals.

Company industry:
Software Development
Job role:
Information Technology

Head Of Information Technology

August 2020 - March 2024

Heidelberg cement

Cairo, Egypt

August 2020 - March 2024

Responsible to lead and manage Country Groups IT function across sub- functions such as :-
• ERP Support and operation SAP (FICO, SD, PP, MM, QM ) - and other systems integration
• Office 365 and Support Active Directory and ticketing system
• Infrastructure development to support 4 Plants and complex infra-structure and
network including Data-centers and remote hosted servers in HC (Europe)
• Maintain HQ & branches connection (Microwave, MPLS and IPsec).
• Operations and users support for more than 700 computer and Systems users,
• Data Management and Security to meet company’s business requirements.
• Working within corporate strategies and policy frameworks, designs, proposes
and implements IT strategies, guidelines and procedures within broad principles and policies set by the organization to meet IT requirement supporting short and long-term business needs.
• Ensure that all the IT services are complying with short- and long-term company strategies and alignment with Germany HC group roadmaps
• Supporting more than 400 SAP and other systems and application users.
• In charge of all Information Technology Services delivery to more than 500
users.
• In charge of design, development, implementation both short- and long-term
information technology plans.
• Work closely with top management to improve existing information and
decision support systems.
• Prepare and in charge of information technology budgets and make
recommendations for updates, replacements or enhancements.
• Hire, supervise and support IT department section heads and staff. Responsible
of planning and executing new technology related projects.
• Analyzes complex business needs presented by the user community and/or
clients and recommends technical solutions.
• Ensures the consistency and maintainability of existing applications by
creating, maintaining, and enforcing standards/procedures for implementing
technical solutions.
• Directs and prioritizes the workload of subordinate personnel (8 FTE) .
• Vendor relationship management and outsourcing agencies for the external IT
stuff (15 FTE) .
• Ongoing IT department assessment, gap analysis and developing IT team.
• Manage different new projects (Intranet and SharePoint upgrade, Integration with Tax Authorities, Digital Kiosk, Logistics and transportations management, online stores and e-commerce, DVPN, systems migrations, CRM and Mobile application)
• Manage the license and assets and their renewal and dismissing
• Compliance with the external and internal audit policies and standard business
processes

Company industry:
Industrial Production
Job role:
Information Technology

CTO & Co-founder

January 2023 - January 2024

HORECA SMART – B2B E-commerce Platform,

Cairo, Egypt

January 2023 - January 2024

• Lead and build an E-commerce platform focusing on AIs potential to revolutionize E
commerce.
• Develop and execute the product strategy and roadmap, aligning technology initiatives
with business objectives.
• Lead the development of applications, data, and security strategies, ensuring alignment
with industry best practices.
• Spearhead R&D efforts, exploring emerging AI technologies to drive innovation and gain
a competitive edge.
• Collaborate closely with customers to gather feedback and tailor solutions to their needs.
• Showcase the scalability, market potential, and competitive advantage of the AI-driven
platform to attract investors.
• Manage the IT team for timely project delivery and optimize the IT budget to align with
strategic priorities.
• Supervise IT infrastructure to ensure functionality and security.

Company industry:
FMCG

Chief Technology Officer (CTO)

January 2023 - January 2024

Easy Cash – E-Wallet

Cairo, Egypt

January 2023 - January 2024

• Provide visionary leadership in designing and scaling an innovative mobile wallet
platform to drive digital payments and financial inclusion.
• Lead the development of applications, data, and security strategies, ensuring alignment
with industry best practices.
• Architect a resilient and scalable cloud-based mobile wallet platform to support rapid
business growth objectives.
• Lead agile teams to deliver frictionless mobile wallet features with rich functionality.
• Implement robust information security controls meeting regulatory guidelines.
• Scale the platform to handle exponential increase in transaction volumes without
performance degradation.
• Play an instrumental role in expanding the user base and unlocking new opportunities by
building a future-ready digital payments platform.

Company industry:
Financial Services

CEO and Co Founder

May 2017 - December 2022

Go To Market Dynamics

Cairo, Egypt

May 2017 - December 2022

Results-oriented Managing Director driven to manage costs and establish strategic mutually beneficial partnerships and relationships with Stock holders, Customers, vendors and service providers.
• Adept at creating strategic alliances with organization leaders to effectively align with and support key business initiatives.
• Excel at building and retaining high performance teams by hiring developing and motivating skilled professionals.
• Identifying, developing and directing the implementation of business strategy
• Cultivating the company’s reputation in the market & with customers & suppliers
• Involved in planning & organizing the organization’s activities to achieve targets
• Responsible for the Profit & Loss responsibility for the business.
• In charge of leading, motivating and developing the management team Liaising with officials of government departments and regulatory bodies Managing multi-disciplined teams and resolving any conflicting priorities
• Developing business plans and preparing comprehensive business reports Improving margins and maintaining a high-quality service to clients Reviewing, refining and developing the strategy and direction of the company
• Building client relationships that result in revenue and profitability growth Responsible for the company’s health and safety and legislative adherence Creating and maintaining links with other trade and professional associations
• Keeping control of business expenditure, ensuring its within agreed budgets
• Monitor and manage more than 40 Mega to Small projects in Geo- Marketing, ERP, Mobility Solution, web and customized solution, Mobile Application and Integration project for 4 years

Company industry:
IT Services
Job role:
Information Technology

Business Intelligence Manager

February 2013 - June 2015

PepsiCo-Egypt

Cairo, Egypt

February 2013 - June 2015

• Drive sales operations productivity through Implementation and development of new technology and automation tools.
• Design the business blue prints and works flow charts for new business cycle enhancements.
• Preparation to the Implementation of Hand Held system and customer level data for PepsiCo across different region including all trade channels
• Work closely with Finance, HR, and Sales Capabilities to build a master plan for change Management
• Improve the load efficiency by providing timely and accurate analytic reports.
• Design and developing all business required reports
• Manage the Training for the sales team on using different types of systems for information gathering & Key Performance Indicators KPI Tracking.
• Recommended fixes as per change management process.
• Managing the Productivity Trucks and Sales KPIs for DC’s across regions.
• Monitor system performance and highlight risks and enhancements opportunities
• Manage training materials development and train business users on applications capabilities.
• Re-design the End to End business process and change to meet the of GTM business Projects (Pre-Sell, Tele-Sell, Modern Trade, Rerouting process, etc) and ensure compliance by risk assessments.

Company industry:
FMCG
Job role:
Information Technology

Business Intelligence Manager / Sales Technology/ Sales Transformation

January 2013 - January 2015

PepsiCo Egypt

Cairo, Egypt

January 2013 - January 2015

• Led the implementation of Handheld systems (Sales Force Automation) across different
regions and trade channels, optimizing sales force operations.
• Managed sales force daily operations, ensuring the seamless functioning of systems across
regions.
• Partnered with BIS, Finance, and business teams to oversee all project phases, from process
mapping and fit-gap analysis to post-implementation support.
• Applied project management standards to ensure smooth project execution within the IT
strategy pipeline.
• Collaborated with sales training teams and HR to establish a robust management plan,
ensuring successful project adoption.
• Drove sales operations productivity by implementing and developing new technologies and
automation tools.
• Bridged the gap between the BIS technology team and the sales business team, facilitating
communication and alignment.
• Designed business blueprints and workflows to enhance business cycles and managed sales
KPIs across regions.
• Developed comprehensive business reports and managed sales training on information
systems and KPI tracking.
• Managed pipeline projects such as Trade Programs, Asset Tracking, and SAP Mobility,
among others.
• Led the design and implementation of dashboards and analytical reporting tools using ETL,
SSAS, SSIS, and SSRS.
• Integrated sales operations with geo-database applications and routing systems for enhanced
operational efficiency.
• Managed a team of 35 employees, including system support administrators and handheld
specialists, ensuring productivity and high performance.

Company industry:
FMCG

Sales Solutions & Systems Manager

July 2006 - January 2013

Mansour Group (Mansour Manufacturing and Distribution)

Cairo, Egypt

July 2006 - January 2013

•Manage Sales Soultions Departmetn users:> 250 Sales and merchandising Force Automation on a Hand-Held, Desktop, Oracle Web Applications, Oracle BI and GIS unit users.
•Manage 3 developement Teams and sales system manager
•Mange Sales Systems Operations.
•Responsible for managing and insuring the integration and validation of information among different Systems to be available for use on daily basis.
•Formulate and customize business needs by the Business Analysts according to the assigned project.
•Optimize the performance, efficiency and accuracy of data.
•Follow up the systems inputs, outputs, process to enhance, automate the sales, field force and distributions process
•Communicate and overcome the challenges faced by the network / hardware failures
•Follow up the purchase and maintains of any required hardware and services agreements
Integration:
•Coordinate intra-departmental workflow and data gathering to insure the compliance of the implemented process.
•Integration with 4 different databases (Back office Sales System, Warehouse Database, Finance Database).
•Integration with Philip Morris Product Tracking System
•Plan,
suggest and seek approval from the management on the budget for hardware and software requirements based on business needs.
•Planning system data flows and undergoing database structure, tools of development and interface designs.
•Supervise the development and implementation of different system units according to the data processing department and daily fields data transactions to ensure the integrity of the data processed.
Training
•Identify the human resource required as per project along with the technical training needed.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Information Technology

Department Head Business Solution - Sales & Distribution

July 2006 - January 2013

Mansour Group (Philip Morris Distribution)

Cairo, Egypt

July 2006 - January 2013

• Manage the development process of the Business Solution department.
• Apply project management standards to oversee projects within the IT strategy pipeline.
• Lead application development and support for over 300 Sales and Merchandising Force
Automation users.
• Manage three development teams specializing in various technologies.
• Ensure seamless integration and validation of information across different systems.
• Suggest and secure management approval for budgets related to hardware and software
requirements.

Company industry:
FMCG

Database & Applications Developer-assistant IT Manger

February 2005 - July 2006

FOMENTO DE CONSTRUCCIONES Y CONTRATAS, S.A.

Cairo, Egypt

February 2005 - July 2006

Responsible of Developing a Database Programs (Human Resource, Payroll, Customer Support, front office, Operation) using
•VB.NET2003
•SQLSERVER2000, MSACCESS2000,
•Crystal Report
•SQLSERVER200
+ database administration , Manages and supports LAN system stability, integrity, and troubleshooting
• Researches, evaluates, installs, configures, and troubleshoots hardware,
Ensures network backup integrity and recovery
-implements training and instruction programs for users on the use of operating systems, networking, applications, and databases.

Company industry:
General Engineering Consultancy
Job role:
Information Technology

Senior Application Developer / IT Manager

June 2004 - October 2005

FCC Environmental Services,

Cairo, Egypt

June 2004 - October 2005

• Develop a comprehensive desktop database application for HR activities.
• Manage database and network administration, ensuring optimal performance.
• Ensure compliance with IT policies and standards.

Company industry:
Other Business Support Services
Job role:
Information Technology

Database & Applications Developer

February 2003 - January 2005

National Steel Fabrication (NSF)

Cairo, Egypt

February 2003 - January 2005

•Responsible of Developing a Database Programs (Store & Purchasing …) using
•Ms Access
•Visual Basic6
•SQLSERVER2000.

Company industry:
Heavy Industry & Metallurgy
Job role:
Information Technology

Education

International Business Academy of Switzerland

December 2026

December 2026

Doctorate, Digital Transformation

Switzerland

ESLSCA School of Business

February 2014

February 2014

Master's degree, Master of Business Administration (MBA),

Egypt

GPA (point): 3.66 out of 4

GPA (point): 3.66 out of 4

American Chamber of Commerce in

July 2009

July 2009

Diploma, Project Management

Egypt

GPA (point): 3.2 out of 4

GPA (point): 3.2 out of 4

pmp

Ain Shams University

October 2001

October 2001

Bachelor's degree, physics and Computer Science

Egypt

·Computer Science College Study Courses (Basic, Pascal, C++, ADA, Computation, Combinatorics, Compiler, Algorithms, Automata, Data Structure, Syntax).

Skills

ERP CRM
Expert
ERP CRM
Expert
ITIL
Expert
ITIL
Expert
IT Management
Expert
IT Management
Expert
IT Transformation
Expert
IT Transformation
Expert
IT Project Management
Expert
IT Project Management
Expert
Oracle
Expert
Oracle
Expert
SAP Implmetion
Expert
SAP Implmetion
Expert
AGILE SOFTWARE DEVELOPMENT
Intermediate
AGILE SOFTWARE DEVELOPMENT
Intermediate
GOVERNANCE
Intermediate
GOVERNANCE
Intermediate
INTEGRATED MASTER PLAN (IMP)
Intermediate
INTEGRATED MASTER PLAN (IMP)
Intermediate
PROJECT MANAGEMENT OFFICE (PMO)
Intermediate
PROJECT MANAGEMENT OFFICE (PMO)
Intermediate
SAP CRM
Intermediate
SAP CRM
Intermediate
Smart devices Development
Expert
Smart devices Development
Expert
Business Intelligence
Expert
Business Intelligence
Expert
Business Solutions
Expert
Business Solutions
Expert
ERP implementation
Expert
ERP implementation
Expert
sales force automation
Expert
sales force automation
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
BUSINESS STRATEGIES
Expert
BUSINESS STRATEGIES
Expert
INFRASTRUCTURE
Expert
INFRASTRUCTURE
Expert
AUTOMATION
Expert
AUTOMATION
Expert
COLLABORATION
Expert
COLLABORATION
Expert
COST MANAGEMENT
Expert
COST MANAGEMENT
Expert
INTEGRATION
Expert
INTEGRATION
Expert
PROJECT MANAGEMENT
Expert
PROJECT MANAGEMENT
Expert
MERCHANDISING
Expert
MERCHANDISING
Expert
Cloud Computing Cybersecurity & Compliance Robotic Process Automation (RPA) Business Intelligence To
Expert
Cloud Computing Cybersecurity & Compliance Robotic Process Automation (RPA) Business Intelligence To
Expert
IT Management
Expert
IT Management
Expert
Customer Service
Intermediate
Customer Service
Intermediate
Science
Expert
Science
Expert
IT Project Management
Expert
IT Project Management
Expert
Business Development
Expert
Business Development
Expert
Production
Expert
Production
Expert
IT
Expert
IT
Expert
ITIL
Expert
ITIL
Expert
BUSINESS OBJECTIVES
Intermediate
BUSINESS OBJECTIVES
Intermediate
CLOUD STRATEGY
Intermediate
CLOUD STRATEGY
Intermediate
COMPOSITE MATERIALS
Intermediate
COMPOSITE MATERIALS
Intermediate
COMPUTER PROGRAMMING
Intermediate
COMPUTER PROGRAMMING
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
ENTERPRISE RESOURCE PLANNING
Intermediate
ENTERPRISE RESOURCE PLANNING
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FINANCIAL TECHNOLOGY FINTECH
Intermediate
FINANCIAL TECHNOLOGY FINTECH
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
Unit
Expert
Unit
Expert
Web Applications
Expert
Web Applications
Expert
Syntax
Expert
Syntax
Expert
Integrity
Expert
Integrity
Expert
Integration
Expert
Integration
Expert

Languages

Arabic

Expert

English

Expert

French

Beginner

Training and Certifications

Certifications
Project Management Course
FinTech and Financial Inclusion
Digital Transformation
CISM

Training
ITIL
ITIL
May 2016

Hobbies and interests

Reading