Corporate Marketing Manager-MENA
Magrabi hospitals & Centers
Total des années d'expérience :15 years, 11 Mois
• Overall responsibility for Brand management, corporate identity, improved company's reputation and positive image in markets served.
• Directed marketing projects at all stages, including conceptual planning, schedule management, final implementation and post analysis.
• Achieved profitability goals by developing and implementing all commercial activities.
• Managing regional marketing managers, Medical directors and Operation managers in all locations (35 location in 6 countries).
• Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
• Responsible for patients loyalty programs, cross marketing, Database management, CRM management and patients satisfaction programs and surveys.
• Managing all digital activities and Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
• Established, initiated and optimized business development strategies based on company targets, services, market data and budget factors.
• Provided research and development on Eye, Dental and ENT services to showcase benefits and retain customers.
• Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
• Built and strengthened strategic relationships with vendors, advertising agencies and leading Healthcare partners.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Drove marketing efforts by orchestrating Digital and traditional advertising and lead generating campaigns.
• Considered business demands and customer preferences when developing pricing structures and marketing plans.
• Continually maintained and
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Leveraged industry trends and competitive analysis to improve customer relationship building.
• Developed insights on marketing campaigns to assess performance against goals.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Oversaw preparation of marketing copy, images, videos, sms, emails and other collateral.
• Developing a marketing strategy aligned with the brand strategy while focusing on Distribution, Display, Promotion and Price.
• Creating joint business plans with the key accounts based on the common objectives and market trends and gap.
• Devised product pricing strategies and trade marketing investments to support growth.
• Translated brand marketing plans into customer marketing actions through Online and offline activities.
• Measured marketing program effectiveness via regular monitoring of KPIs.
• Balanced profit, volume and share objectives to deliver long-term growth with full management of A&P.
• Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
• Helped develop opportunities of seasonal programs and strategies, including calendarizing marketing programs to achieve retail needs and maximize sell-through.
• Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
• Used SAP, broker reports and local market economic factors to monitor competitive tracking.
• Orchestrated launch for 5 new products to expand market share and generate $ 5M in revenue.
• Developed insights on marketing campaigns to assess performance against goals.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Drove marketing efforts by orchestrating Online and offline advertising campaigns.
• Increased home Healthcare devices sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
• Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
• Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
• Led targeted training programs to educate staff on product benefits and service capabilities.
• Created effective strategies to target new markets after researching and analyzing competitor behavior.
• Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
• Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Expanded product distribution by adding more than 30 new distribution points in region, including pharmacies, distributors, retail supermarkets and electronic shop.
• Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
• Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
• Built lasting relationships with clients through outstanding customer service interactions.
• Analyzed sales data and kept up to date with market trends.
• Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
• Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
• Researched product's technical specifications and accurately communicated information.
• Continually expanded knowledge of OTC product line.
• Established long term customer relationships by using effective communication and active listening skills.
• Attended trainings and workshops to learn about new products and then shared this information with customers.
• Retained existing clients and developed new accounts by extending high quality and efficient support service.
• Increased sales by educating prospects on benefits of products and services in comparison to competitors.
• Broke down and evaluated user problems, using test scripts, personal expertise and probing questions.
• Followed up with clients to verify optimal customer satisfaction following support engagement and problem resolution.
• Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
• Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
• Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs.
• Recognized trends within territory and industry to create proactive plans.
• Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
• Conducted on-site product demonstrations to highlight features, answer customer questions and redirect concerns toward positive aspects.
• Performed cold-calling and follow-ups with leads to secure new revenue.
• Achieved sales goals and service targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.
• Collaborated with physicians and other medical professionals to discuss and carry out orders.
• Maintained appropriate drug records and completed reports as necessary.
• Interpreted prescription orders, dispensed medications and counseled patients on drugs.
• Supervised work of pharmacy clerk and technicians to optimize service quality and productivity.
Mini-MBA in Business administration and management.