Regional Strategy Manager
Henkel
Total years of experience :15 years, 1 Months
• Engaged in strategic development of Industrial Adhesives Division (54% of overall Henkel business) across the region
• Projects including but not limited to Go-To-Market Strategy, Operational Improvement, Business Transformation
• Responsible for project delivery as well as overall project management including scoping/structuring of project plan, articulation of deliverables and timelines
• Africa Market Entry Strategy: Formulated a structured approach to enter the African market and position Henkel for rapid growth in the region.
o Quantified market size across the continent
o Defined geographical scope and entry points by analyzing macroeconomic factors, market size and actual ground-level realities
o Developed detailed Go-To-Market models, portfolio & sourcing strategy, organizational structure and key enablers for each of the selected geographies
o Ensured organizational buy-in from regional leadership team as well as Henkel CEO and Management Board
o Developed detailed roadmaps for each selected market, with tactical steps and milestones defined
• “One Henkel” KSA Transformation Project: Led project team to analyze Henkel business activities within the KSA across divisions, and develop articulated strategy to optimally position for sustained growth in the market.
o Planned, structured and presented project plan to executive Henkel leadership in the region
o On-boarded and coordinated cross-divisional team comprised of senior-level team members to meet project objectives
o Engaged in extensive research (online and external subject matter experts) to build detailed understanding of KSA business environment
o Defined Henkel Ideal-State in KSA and articulated key enablers (entity setup, talent pipeline, etc.) to achieve the same
o Provided full recommendations for key enablers, with detailed roadmaps and action plans prepared for each
• Joint Venture Transformation Project: Analyzed key Henkel Joint Venture in KSA and identified critical areas to optimize, with findings presented to senior Henkel leadership and JV partner CEO/CFO.
o Identified critical areas to address through interviews with key stakeholders, study of JV contract, best practice research
o Fully defined roles, responsibilities and key decision rights of all key stakeholders within the JV ecosystem (JV employees, key employees within each JV partner organization)
o Engaged in information gathering activities with all functions within Henkel (Finance, IT, Purchasing, etc.) to articulate detailed roadmap for full integration of JV into Henkel organization
- Planning, conducting and directing the analysis of complex business problems
- Providing strategic and analytical insights to drive efficiency and stimulate business growth
- Analyzing the client’s products, services and customer base to increase customer value
- Revenue Stimulation Program: Engaged with the Fixed Services (Voice, Broadband, IPTV) arm of the leading telecommunications provider in the Middle East to stimulate revenue through a host of approaches including but not limited to customer value management, product portfolio management and below the line efforts:
o Leveraged best practice research, customer segmentation analysis and analysis of the operator value chain/proposition to identify key revenue uplift opportunities
o Developed an extensive toolbox of revenue uplift initiatives, then prioritized based upon potential revenue impact, time to market, and other criteria
o Worked in partnership with operator stakeholders across the value chain to carry-out implementation activities required to roll-out revenue uplift initiatives
• Actively engaged in end-to-end delivery of project objectives, as well as business development activities including but not limited to proposal development
• Bahrain - Leading Telecom Operator - Revenue Stimulation Program :
Engaged to drive revenue stimulation through highly targeted below the line offers and campaigns driven by extensive market segmentation activities
• UAE - Leading Telecom Operator - Customer Promise & Repositioning Program :
Developed Operational Transformation Program aimed at repositioning the operator's perception in the market by prioritizing and driving key internal capabilities across a wide variety of company operations
• KSA - Leading Telecom Operator - Enterprise Business Unit Sales Uplift :
Drove Enterprise Sales capabilities of premier operator by developing yearly sales target strategy, Virtual/E-Sales operations and overall organizational structure
Account Executive- Philip Morris International
• Managed all brand strategy and marketing activities for PMI account (Marlboro, Merit, L&M, Next, Parliament) in Egypt
• Operated remotely as part of the PMI account team based in Dubai
• Consulted with 5 PMI brand managers and 2 brand executives to develop/implement regular campaigns and cycles costing approximately $15, 000, 000 per year
• Worked with PMI marketing director and PMI team at LB Dubai to develop Marlboro, L&M and Merit 2011 marketing plans
Junior Financial Analyst
• Researched various aspects of investment opportunities, markets, and other business development initiatives from both a macro- and micro-economic perspective
• Developed financial models and ad-hoc analyses of the opportunities and their associated risks and benefits, briefing all findings via presentations to top management and the CEO
• Trained incoming intern in all aspects of the business and helped develop skills in excel and PowerPoint
• Provided exceptional customer service in all aspects of banking and other financial services.
• Developed significant relationships with clients to provide advice as well as sell additional products and services, such as credit cards, loans, and lines of credit.
• Gained expert level knowledge of both Financial Service operations as well as Bank Teller responsibilities. Offered training and assistance to fellow colleagues in both.
• Assisted new clients in additional services, including researching local organizations that would facilitate obtaining new leases for immigrants with no credit history in the country.
• Provided interpretation and translations for Arabic and French speaking clients.
• Managed senior stockbroker’s book during a six week absence, and subsequently promoted to working with high net worth individuals
• Tracked all incoming orders from multiple clients, coordinated execution of trades
• Met with local and international clients on a daily basis to assist in smooth execution of their requirements, resolve inquiries, provide education and knowledge on the markets, as well as services offered