Business Development Director
Easy Group
مجموع سنوات الخبرة :19 years, 9 أشهر
Heading company’s business development functions, increasing the company’s turnover via a new business and developing the existing, work closely with relevant departments “sales, marketing, finance, supply chain & production” to ensure efficient operation, Liaise with executive heads on the developing and implementation of the company’s strategic, commercial and operational plans for existing and new businesses in local and international markets.
Selected Accomplishments:
Developing the Private Label and B2B sectors with huge contribution to the whole company total revenue +116 Million EGP in 2 years.
Initial and develop many business partnerships with leading multinational companies and establishing many diversified areas of businesses Such as Clorox, Ecolab and Saraya.
Local and international Business development by unfolding the existing business partners’ potential and adding new markets.
Heading company’s business development functions, increasing the company’s turnover by 170% via a new businesses and developing the existing, Work closely with relevant departments “sales, marketing, finance, supply chain & production” to ensure efficient operation, Liaise with executive heads on the developing and implementation of the company’s strategic, commercial and operational plans for existing and new businesses
Selected Accomplishments:
Launching a new Bio-diagnostics line “first local production line in Egypt”, identified opportunities, researched new product possibilities, collaborated with technical team and created campaigns.
Initiate and maintain relationships with (Weleda and Hipp) business partners, monitor the developments; coordinate processes and act as business partner in line with the contract and business guidelines.
Export Business development by unfolding the existing business partners’ potential and adding new markets.
Leading company’s business development functions, increasing the company’s turnover by 300% via analyzing market opportunities and creating strategies for new lines and business models that will drive revenue growth & Develop and recommend a short term and long term strategic business plans & monitoring/evaluating all agencies performance and make sure to be aligned with company’s commercial and financial plan; export business Development.
Selected Accomplishments:
Generated new business for the group by attracting and finalizing a business deals with a huge multinational companies such as 3M (Scotch Brite line, Nexcare Line and Futuro), Philips Personal Care, Philips Life entertainment, Philips Lighting, Philips Luminaire and Schneider to be their sole distributor in Egypt.
Adding new under license manufacturing contract with L’Oréal and Diversey which fill the unoccupied capacity of the group factory.
Developing a standardized process over the whole group of companies for Ordering, sales, marketing, export, finance, supply chain, registration & importation to ensure efficient operation.
Setting up of export development strategy in various countries as per the approved budget and ensuring achievement of sales targets.
Built and managed a business development team to enhance and refine customer relationships and satisfaction.
Heading the regional marketing team; Provide a clear vision for the brand that is communicated to internal and external partners, Leads the development and implementation of regional marketing plans that meet regional NTS, IMS, Share and Profit objectives which involve development and deployment of appropriate marketing support, Provide leadership and direction to the regional Sales and marketing teams by leading the development of regional objectives, strategies and plans and assisting with the development of the same per each country/territory level.
Selected Accomplishments:
Establishing Egypt office to be a hub for the regional marketing team.
Hired, trained, recruited and building creative and dynamic marketers for consistently penetrating new markets to ensure sustainable revenue growth to 12 Medium size multinational companies in MENA countries.
Provide guidance and support of sales managers per each country and help them to achieve business plan per each country/company.
Developing an integrated follow up and reporting system for distributors to help sales and marketing team in monthly following up sales, marketing activities, budget reconciliation and stock level.
Developing KPI’s and Loyalty programs for distributors to improve their performance quality and brand focus.
Managing the company’s trade marketing function to obtains market share by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, improve product/brands marketability by researching, identifying, and capitalizing on market opportunities; improving product and brand positioning; increasing brand awareness and strengthening its image, develop annual direct marketing budget. Monitor and manage expenses throughout the year to ensure adherence to budget, recommend strategic partnerships and opportunities for co-promotion, cross-promotion, and publicity.
Selected Accomplishments:
Implementing an excellent successful country marketing campaign in 25 Hypermarkets and Malls in 3 governorates aligning with a worldwide campaign.
Work closely with the sales team to ensure that the marketing strategies are running parallel with the sales objectives and revenue targets.
Elevated sales volumes with 40% above sales target in first year by developing launch/lifecycle promotions.
Master Degree in Marketing and DBA on progress (expected to finish 2017)