Assistant Manager Media Buying
Maxus Global- A GroupM compnay
Total years of experience :17 years, 7 Months
• Negotiating the best price, quality, and placement of advertisements
• Keeping up to date with fluctuations in popularity ratings and developments in the industry
• Maintaining good relationships with media sales staff
• Securing the best airtime slots (print, outdoor, broadcast, and online outlets, such as magazines, billboards, radio stations, television stations, and websites.
• Managing media bookings
• Reporting daily droppages, Deviation spots.
• Assisting in the preparation of client media billing estimates under the supervision of the Manager Buying
• Maintaining accurate computer inputting (print insertions, station buys, bonus spots, pre-buy, post-buy analysis input).
• Executing brand scheduling, re-scheduling and shifting/cancellations as required.
• Checking contracts for Buyer and/or Supervisor as required (signing and returning to sales representatives).
• Maintaining buying group’s media contracts and make-good filing system.
• Maintaining client records.
• Becoming proficient with media-related tools (i.e. AXON).
• Assisting in solving/clearing billing discrepancies/queries in a timely manner.
• Attending media seminars and presentations as required; and
• Becoming involved in the actual buying process when appropriate training has occurred.
Clients: PTCL, UFONE GSM
•Developing and Managing media planning and operations / executions.
•Identifying the target audience for a particular media campaigns and deciding how best to
communicate to that audience.
•Media planning on the basis of Reach, GRP & CPRP to maximize the ROI of the plan.
•Responsible for the monitoring of client billing.
•Reporting to the client - Droppage, Deviation, Double spotting & PIB's.
•Assist Senior Planner's to work with cross function departments/teams as part of the media
management process.
•Building strong and healthy relationship with client.
•Having strong relationship with different Media vendors for effective and better execution of the campaigns.
•Strong grip on MS Office, Kantar Media.
•Keeping a strong eye on the KPI mentioned by the client through Media Planning and execution of the campaigns.
•Always meet deadlines given by client.
Clients: USAID, PTCL, UFONE GSM
• Scrutinizing the invoice and sent the same to concern department for approval.
• Preparation of Invoice tracking sheet for management
• Processing of Local (PKR) invoices and Payments
• Preparation of Invoice tracking sheet for management review.
• Coordination with the vendors / suppliers regarding payment of their invoices and issues (if any).
• Coordination with the media vendors for bills.
• Execution of Ufone campaigns
• Making release orders
• To maintain invoicing log & knock off bills from software.
• Working on ABS (Advertising Business Solutions) software.
• Billing of Electronic and Print Media of Ufone approx. budget of Rs.1, 800M / Year independently (TV, FM, Print, Cables and Cinema)
• To maintain a soft copy record of all the inward bills and send it to the concern department along with the all possible details.
• All the bills check and verify as per tracking report, Job Order, Job estimate & monthly droppage report.
• Develop activity wise tracking summary
• Send final Performa Invoice to accounts with covering letters
• Liaison with Marketing finance of Ufone
• Develop and send daily activity report to Media Manager.
• Coordination with Head Office.
• Proficient in MS Office Suite
• Handle customers on telephone and in person with queries and problems
• Maintain records and file data according to category
• Communicate with management, staff, suppliers and customers to ensure a pleasant work environment
Clients: USAID, PTCL, UFONE GSM
• Primarily responsible for providing strategic media planning services for CMPak Ltd. (Zong)
• Frequently visit Customers to maintain close business relationship.
• Ensures that the service level of the customer is correctly identified and make necessary arrangements to provide services accordingly to increase Profitability.
• Work to increase loyalty.
• Identification and addressing the unique requirements of the key segment industries to ensure that their satisfaction levels are met in order to increase revenue and profits.
• Ensure Standard Service Quality.
• Takes regularly follow ups with NMS Staff and Field Technical Staff.
• Maintaining Customer data.
• Customer Relationship Management.
• Establishes and relationship with the customer through friendly, respectful and professional interaction.
• Have a good knowledge about customers business and activities in order that suitable sale proposal can be made.
• Frequently visit customers, explain new services/ ideas/ packages to them and obtain new orders.
Manage Business Opportunities.
• Identify large sales (business opportunity) in potential and successfully conclude deals.
Any Other Projects Assigned by the Supervisor.
• B2B Sales.
Business Strategy Marketing Cost Accounting Financial Accounting MIS Organisational Behavior