Marketing Manager
Astegic Infocom
Total des années d'expérience :9 years, 5 Mois
Managed marketing campaigns from ideation to execution covering Brand awareness, sales promotion, lead generation, Trade exhibitions, digital marketing, product launch events
Developed & executed product marketing strategies and annual marketing mix plan
Directed & led a team of 7 (3 Graphic Designers, 2 Web Developers, and 2 Digital Marketing Executives)
Managing annual marketing budgets, and ensure the marketing activities do not exceed the allocated budgets
Administered all corporate communications and monitor progress and meeting required deadlines
Source and manage inventory of promotional gifts and give aways
Drove digital marketing efficacies and reach through continues communication & innovation using different platforms & new products/formats, active co-creation and planning with Google/Facebook/others as partner
IDRIS GHEEWALA
STRATEGIC MARKETING MANAGEMENT
Target Functional Area: Brand Marketing/ Digital Marketing
Target Industry: Retail / FMCG/ IT/ ITES/ F&B Industry
Location Preferences: Mumbai/ Pune/ Bengaluru/ Overseas
idris.isg@gmail.com
+91 7073265253
Led the sourcing of right products for various categories, communicated & negotiated with various suppliers & distributors in the region
Monitored P&L and controlled them with respect to cost, resource deployment, time over-runs and quality compliance to ensured satisfactory operational execution
Collaborated with stakeholders while keeping them informed of progress and issues in order to manage expectations on all project requirements and deliverables
Contributed in organizing corporate events & symposiums inviting potential clients for product training, workshops and product launches on behalf of partner brands like HP, VEEAM, Kaspersky, SOPHOS, Seagate, Manage engine
Coordinated & worked with various agencies for media buying, campaign optimization, content creation and sourcing the right bloggers & vloggers
• Executing the marketing mix for the brands in line with overall marketing strategy enabling achievement of brand objectives and growth targets for international casual dining restaurant brands like TEXAS ROADHOUSE, IHOP, BABEL, ALFORNO & CAFÉ COCO in MENA region
Market intelligence: analyzing retail trends and competitor activities in order to observe and evaluate brand positioning and presentation of all data
Facilitated multi-channel marketing campaigns for various key segments like restaurants Dine-in and food deliveries in Kuwait, UAE, Bahrain, Qatar, and Saudi Arabia
New product development: conducting market research to execute product innovation in coordination with the Culinary Teams based for specific market and customer needs
Product Lifecycle Management: collaborating with stakeholders to introduce brand/ product line extensions
Monitoring new store opening and new market entries through effective competitor analysis & pricing strategies and developing right brand collaterals for all BTL campaigns
Managing media events for new store launches with effective coverage on social media platforms & print media
Collaborating with various Creative Agencies, Photographers & Food Stylists to develop the right concept for brand communication in various media platforms
• Engaged in:
o Developing realistic marketing objectives, and execution plan for a portfolio of 9 FMCG brands such as CHICCO, PANADOL, SUNSTAR GUM, SANOFI AVENTIS, VICHY SKINCARE, to name a few
o Developing and maintaining collaterals such as newsletters, brochures, Leaflets and many other POS materials require for the campaign
o Developing Exhibition booths and other POSM for various Exhibitions, Symposiums and congresses
• Ensured effective implementation of various below the line (BTL) campaigns in Supermarkets and retail pharmacies
• Identified potential clients and create business opportunities for advertising production & build strong customer relations
• Provided the clients with appropriate proposals with 3D or 2D visualizations of all branding materials needed
• Contributed towards processing all correspondence and paper works such as; issue invoices, seek approvals, provide quotations, payment receipts, etc. through co-ordination with various departments
• Liaised with key clients, media agencies, suppliers, manufacturers, intenders, etc. to ensure the maximum production and sales potential is realized
Bachelor's of Commerce, specialization in marketing management
