Izzaddin joummaa

Leading the marketing and branding team.

Job brief:

1.Develop, implement, track and optimize our digital marketing campaigns across all digital channels (Facebook, LinkedIn, YouTube, ..Etc.)
Targeting the MENA Region and Turkey

2.Create product Awareness and marketing camps across all channels (Visits, Fairs, PR events, seminars, ..Etc.)

Responsibilities:

- Plan and execute all webs, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our marketing plans and follow up with the marketing team to follow the plan
- Measure and report performance of all digital marketing campaigns, and assess against our business goals
- Collaborate with agencies (press releases & PR) and our partners\clients to create product awareness and marketing.
- Train the sales team about the best practices on sales and follow up the sales pipelines.
- Graphic design skills to design marketing materials (E-newsletter, mailshot, flyers, brochures, rolls ups…Etc.)
- Maintaining and updating customer databases
- Organizing and attending events such as conferences, seminars, receptions
- Evaluating marketing campaigns
- Assisting in monitoring competitor activities
- manage and update the company blog ( its own blog and other blogs).
- Supporting the AGM & other colleagues

Training & Marketing Department Responsible for:
o Follow up Marketing and E-marketing plan implementations.
o Brochures and Flyers Design.
o Maintain follow up schedule with prospective customers
o Handling customer query/complaints if any and forward it to concerned person/department.
o Social Marketing techniques through Facebook, twitter, flicker and bloggers etc.
o Deals with different Customers Cultures, Call center follow up.
o Participated with a Professional lectures like Communication Skills, Globalization and others.
o Lecture some training Courses in the Marketing Field, Customer Service, Call centers,

2 - Arab International University (3/2008 - 3/2010), Damascus -Syria
o Marketing Department & Customer Service (6/2009 - 3/2010):
Responsible For:
• Assist marketing plan Department in the annual marketing plan.
• Participated in many international exhibitions with our PR team ( Hall University, and Social Ministry )
• Propose and manage product development and extension and brand strategy development.
• Provide marketing support and tools to Enhance the image and visibility of the firm. (Update - Proper selections - Final touch)
• Provide assistance for the Production of marketing materials and brochures, including liaison and negotiation with the Printer and publishers on production Cost.
• Liaised closely with the graphic teams on design layout for brochure production.
• Update the customers database and the mailing list.