Internal Communications Project Resource
Arla Foods
مجموع سنوات الخبرة :8 years, 0 أشهر
Conducted an HR audit to analyze communication landscape in MENA and assess stakeholder’s needs to design an effective Internal Communication plan.
-Created and formulated communication strategies to ensure cross communication to all employees within the region through a range of channels and messages being delivered in a clear, consistent and timely manner.
-Led the creation, editorial planning, content development, layout and production of internal newsletter, digital signage, intranet, social media and video messages.
-Crafted digital/social media strategy and developed content for MENA to engage external and internal audience using innovative engagement tactics.
- Developed content for Graduate and employee blogs section for corporate website.
2017
-Performed comprehensive competitor analysis on food and beverage key competitors.
-Developed social media content calendar and campaigns for Facebook, Instagram, Twitter.
-Managed company database and customer relationship management system(CRM).
-Assisted with any additional marketing/sales related projects or duties.
-Helped to pull together presentations and monthly reports for the marketing department.
2016
-Created brand strategy and campaigns to create brand awareness through social media, retail outlets and website, digital marketing platforms.
-Supervised the development of marketing collaterals (design & content) for e-commerce, social media, print material and events.
-Identified and evaluated brand recognition and promotion opportunities through sponsorships, exhibitions, festivals, and coordination with other brands for partnerships.
-Contributed towards development of customer loyalty program to retain existing customers and attract new customers.
2017
-Conducted an in-depth analysis of ongoing HR practices and developed a comparison report to best in class practices in the industry.
-Developed a roadmap of strategies focusing on key areas such as employee engagement, talent management and organizational benchmarking.
2014
-Handled insurance policy renewals with focus on auto claims & health insurance using CRM & ERP software’s.
-Developed feasibility report on introduction of new products (marine, property, fire insurance).
-Managed travel insurance policy renewals for Schengen visas through coordination with embassy and clientele.
-Maintained and developed relations with existing customers.
2014
-Making cold calls or reaching out to prospects and following up throughout the sales cycle to ensure needs are being met.
-Providing support to existing clients by presenting and demonstrating value of products and services.
-Compiling and analyzing data to find trends.
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