General Manager
MAZE Solutions
Total years of experience :28 years, 10 Months
• Leading a team of 12 responsible for all the creativity, development,
marketing, accounting, HR
• Increased sales by 20% in 2022
• Dropped the overhead by 25% in 2022
• Recruited and trained fresh graduates
Awards:
Won the 2021-22 Ad World Master award as being the no.1 digital agency in
Lebanon
It is a marketing agency with core services: branding, marketing studies, traditional & digital media campaigns, business startups, mobiles applications & websites development. MEAM is the owner of 2 mobile apps (GoCity & Get&Go) through which the merchants can list and promote their services and products against a specific fee.
• Led & Developed a young professional team
• Acquired clients from the regional markets; Lebanon, Jordan, KSA, and
Kuwait
• An average of 20% yearly growth
• Managed to control the overhead rate at 60%
• Developed & managed all marketing campaigns
DCG is a producer and distributor of fine chocolates and sweets.
Main responsibilities:
- Yearly budgeting and its execution plans; Set a year over year 20% turnover growth
- Production management & development; Introduced the latest machines and know-how which guaranteed a high rate of productivity
- Sales & marketing management; Closed deals with major clients in Lebanon, KSA & Kuwait for yearly turnover of 200k
- Business development; Repeatedly attended fairs & exhibitions in Italy to step ahead of the competition
JG is a media group of companies: Promomedia for outdoor billboards; Promoprints magazines publishing house; Al Media is a TV media representative; Promofix is an advertising agency.
Main responsibilities:
- Setting up & launching new businesses such as EKARUNA, THE GATE, and U Fashion magazines, and Launched and managed with success Promofix, the advertising agency
- Sales & marketing management; Dissected the market into sectors with a dedicated tailor made strategy
- Businesses analysis, evaluation, and development; Developed the ALJADEED TV KPIs which lead to reposition it among the top TVs
- Recruited and trained professional teams to launch, manage, and develop each of the businesses
Patchi is a leading chocolatier that operates 100+ retail outlets in 21 countries.
Main responsibilities:
- Management, development, and expansion of its franchise business; Played a major role in granting the franchise for Russia and Azerbaijan
- Supervision over its P&L; Grew sales turnover by 15% & Cut down the overheads by 6%
- HR training and development; Improved the sales hit rate from 5 to 7 over 10
- Products management; Involved the sales force into the selection and ordering of products
- Set the systematic criteria for stores selection
- Continuous update of the franchise manual base on the business developments
- New markets opportunities; Created a special form as an application for investors
Its main activities are in F&B and retailing through acquiring franchises and developing it in the local and the Middle Eastern markets; Gloria Jeans Coffee, Sushi Ti, Office 1, Copy Me, etc.
Main responsibilities:
- Setting up & launching the business.
- Acquired 2 franchises: Gloria Jeans Coffees, rated as n#1 in coffee taste; and Office 1 Superstores, office equipment and stationeries.
- Developed 3 new business concepts, a sushi restaurant, a Business Center, and a high end stationery retail shops
- HR recruitment, development, and management; Recruited a professional team of 60 employees to launch, manage, and develop each of the businesses
- Procurement management from China, Australia, Romania, and local market
- Sales & marketing management; Dissected the market into sectors by each business and set the strategic marketing plans
- Business development; Opening and managing 5 outlets for Gloria Jeans Coffees and 1 for Office 1 Superstores, and Developed 3 business concepts: My Office, office equipment and stationeries; Copy Me, a professional business center; and Sushi Tie restaurant, a Sushi food concept
A group of 5 different businesses with a yearly sales turnover of 15+ millions of dollars and a team of 160 employees; Concord Media, Outdoor Billboards; Layalina & Star magazines; Shoot, Scratch & Win tickets; and Digipress, Digital Printing.
Main responsibilities:
- Yearly budgeting and its execution plans; Year to Year sales turnover growth by 20%
- Management of P&L; Managed to grow the net profit from 6% to 16% in less than 6 month
- Sales & marketing management; Developed a successful cross selling strategy between the different businesses of the group which helped grow the sales by 20%
Alghanim Electronics is the market leader of consumer electronics in Kuwait with a market share of 74% by the end of 2003 and a yearly sales turnover of 170+ millions of dollars.
Main responsibilities:
- Managing and supervising 10 category managers and a group of 550 employees in the retail sales division (9 Megastores), Tender & Institutional sales division, Export Division (Iraq, Bahrain, and Jordan) and their administrative departments
- Sales & marketing management
o Grow of yearly sales turnover by 30%
o Played a major role in the developing the aggressive marketing campaigns
o Developed the operations manual for the retail channel
o Launched the Iraq sales channel
- Yearly dept.’s budgeting and its execution plans
o Controlled overheads and met the yearly 3% decrease
- HR recruitment, development, and management
o Set up a training academy for the sales team in 2002
FAP is a manufacturing company based in Lebanon and different countries of Africa. It produces mattresses, foam, polyester fiber, bed linen, curtains, sofa beds, etc.
Being a fresh graduate from the university with no experience I was appointed at a junior marketing position and then with time got promoted.
Major achievements:
• Launching 5 retail outlets
• 100% achievement of targets set
• Establishing the marketing division
• Training for the sales team
BEIRUT UNIVERSITY COLLEGE (BUC) or (LAU today) - Byblos - Lebanon Graduated in Feb 1993 Bachelor of Science (Bs) - Business Marketing
