Marketing Manager
Al Nazaer Media Group
Total des années d'expérience :17 years, 5 Mois
* Create the marketing strategy and manage the annual marketing budget & calendar.
* Digital Marketing for AL Nazaer royalties among major distribution channels: itunes, Anghami & YouTube.
* Plan and execute all web, SEO/SEM, AMP marketing database, email, social media and display advertising campaigns.
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Managing marketing strategies across multiple platforms and creation of training courses (International Media Academy).
* Market research analysis to identify target audiences and positioning.
* Responsible for all ATL & BTL marketing activities.
* Instigating promotional/advertising initiatives in addition to creating CSR programs.
* Providing seasoned leadership in the translation and execution of the Marketing strategy into impactful programs
* Devise and manage heavy-weight social media campaigns.
* Monitor effective benchmarks for measuring marketing performance.
* Undertaking all administrational tasks as well.
* Define branding strategy, devise, execute, and manage comprehensive marketing plans.
* Create the marketing strategy and manage the annual marketing Budget & Calendar.
* Develop the advertising media plans and promotional strategies.
* Formulate marketing communication & campaigns.
* Market analysis to identify potential segments through customers profiling.
* Negotiating contracts with suppliers and closing deals
* Undertaking all administrational tasks as well.
* Identify events idea and producing budget and forecasting the event outcome.
* Assign tasks to copy writers and designers in order to prepare event’s profile, brochure, website and marketing and promotional material.
* Assign tasks to sales and marketing staff and guide them how to approach governmental and private sectors local and worldwide.
* Prepare the conference agenda, evaluating papers in cooperation with the technical committee.
*Promoting the event through social media, e-marketing.
*Undertaking all administrational tasks as well.
* Meeting and coordinating with clients to discuss and identify their advertising requirements.
* Working with colleagues to plan an advertising campaign that meets the client’s brief and budget.
* Coordinating with, and acting as the link between, the client and advertising agency by maintaining regular contact with both,
ensuring that communication flows effectively.
* Presenting creative work to clients for approval or modification;
* Writing client reports and preparing proposals as well as invoices.
* Undertaking all administration tasks as well.