Imane Achebour

• Successfully managed marketing and branding projects for prestigious clients,
including Qatars Ministry of Defence, Ministry of Health, PHCC, North Oil
Company, and Qatar Foundation, demonstrating excellence in handling complex
requirements and delivering impactful results.
• Led end-to-end branding initiatives, marketing campaigns, and event stand
branding, ensuring consistent messaging and brand visibility across all platforms
to achieve client expectations.
• Delivered innovative marketing strategies tailored to the diverse industries.

• Spearheaded strategic marketing initiatives, including the promotion of special
offerings and the implementation of targeted campaigns using Google Ads,
Facebook Ads Manager, resulting in increases in client ROI.
• Orchestrated successful product launches and marketing events, ensuring
impressive market penetration and heightened brand visibility.
• Developed compelling press releases, media kits, and pitches to effectively
communicate clients key messages and unique selling points.
• Oversaw social media engagement efforts, driving substantial growth in followers
and interaction rates.
• Produced comprehensive reports and insights by monitoring and analyzing
marketing efforts, media coverage and PR campaign effectiveness.
• Acted as a spokesperson for clients, handling media inquiries and interviews with
professionalism and poise.

Marketing products by researching, and developing marketing plans, and maintaining quality ratings.
Developing strategies and tactics plans to boost company’s sales and revenue
Recruiting and training employees and developing personal growth opportunities.
Overseeing brand data and analytics and emerging market trends to strategize ways to increase market share. Negotiating contracts for advertising, marketing, and promotions.
Monitoring internal costs and competition pricing to develop pricing and discounting strategies.
Maintaining customer response operations by establishing work schedules and assigning employees. Maintaining quality service by establishing and enforcing standards, training representatives, monitoring calls, and evaluating outcomes.
Keeping management informed by preparing reports, preparing presentations and making recommendations.

• Recruited, selected, onboarded, and trained employees, fostering a skilled and
motivated workforce that contributed to improved operational effciency and
customer satisfaction.
• Achieved notable increases in sales conversion rates through strategic marketing
initiatives, demonstrating a proven ability to drive measurable results and
positively impact revenue streams.
• Managed staff, researched and developed marketing plans, and maintained quality
ratings, ensuring adherence to company standards and objectives.
• Maintained equipment and coordinated upgrades, contributing to enhanced
operational capabilities and productivity.
• Oversaw brand data and analytics, identifying emerging market trends and
strategizing ways to increase market share through targeted marketing efforts.
• Negotiated contracts for advertising, marketing, and promotions, optimizing
resource allocation and maximizing ROI for clients.

Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
Deploying successful marketing campaigns from ideation to execution
Produce valuable and engaging content for social media accounts that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from social media banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust advertising campaigns accordingly

• Developed strategies and tactics to boost clients reputation and drive qualifed
traffc on all platforms, resulting in increased brand awareness and customer
engagement.
• Deployed successful marketing campaigns from ideation to execution, leveraging
both ATL and BTL strategies to achieve desired objectives.
• Produced valuable and engaging content for social media accounts, attracting
and converting target groups and contributing to increased follower count and
community engagement.
• Built strategic relationships with key industry players, infuencers, agencies, and
vendors, facilitating collaborations and partnerships to enhance brand visibility
and reach.
• Monitored and reported on the performance of marketing campaigns, analyzing
ROI and KPIs to gain insights and assess against goals, informing future strategy
adjustments.
• Developed strategies and tactics to boost clients reputation and drive qualifed
traffc on all platforms, utilizing SEO techniques and SEM campaigns.

• Created marketing and social media campaigns and strategies, including content
creation, copywriting, and posting, resulting in increased brand visibility and
customer engagement.
• Managed community interactions and engagement, fostering a positive brand
image and customer relationships.
• Increased follower count and engagement through targeted social media
strategies and campaigns, contributing to improved brand awareness and
customer loyalty.
• Created monthly content calendars and social media reports, ensuring brand
consistency and effectiveness of marketing efforts.
• Assisted in sales activities, promoting products and subscriptions to customers,
negotiating deals, and maximizing profts.

Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
Deploying successful marketing campaigns from ideation to execution
Produce valuable and engaging content for social media accounts that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from social media banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust advertising campaigns accordingly

- Creating marketing and social media campaigns and strategies, including budget planning, content ideation, and
implementation schedules.
- Ensuring brand consistency in marketing and social media messages by working with various company
department members, includ ing advertising, product development, and brand management.
- Sales: promoting products and subscriptions to customers and negotiating with the aim of maximising profits.
- Develop and implement a communication strategy that includes media outreach and social media content
creation.
- Research and write press releases, and content for the company website, infographics, blogs and newsletters.
- Acquire and maintain a detailed knowledge of the company’s policies, principles and strategies, and to keep
up-to-date with relevant developments.
Ministry of Relations with the Parliament and Civil Society, Rabat Morocco.