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تم إلغاء حظر المستخدم بنجاح
إيمان كريم, Marketing Manager

إيمان كريم

Marketing Manager·Edenred

فرنسا

ماجستير, Double Master's Degree in Strategic & Operational Marketing

الخبرة العملية

مجموع سنوات الخبرة: 7 سنوات, 6 أشهر

Marketing Manager

سبتمبر 2021 - سبتمبر 2024

Edenred

Paris، فرنسا

سبتمبر 2021 - سبتمبر 2024

Spearheaded the go-to-market strategy for electric mobility solutions, driving corporate fleet adoption and expanding market share Developed and executed comprehensive marketing roadmaps, increasing brand visibility by20% Revitalized the digital strategy for a diverse brand portfolio, resulting in a 15% increase in online engagement Orchestrated web and press content plans, optimizing communications for B2B and B2C audiences Led the management of operational marketing tools, including websites and CRM systems, improving customer experience by streamlining processes
مجال الشركة:
الخدمات المالية

Marketing Manager

سبتمبر 2021 - أغسطس 2024

Edenred

Paris، فرنسا

سبتمبر 2021 - أغسطس 2024

Developed go-to-market strategy for electric mobility solutions for corporate fleets Designed and implemented marketing roadmaps & action plans Revamped the digital strategy for the brand portfolio Defined web and press content plans Managed operational marketing tools (websites, CRM, etc.)
مجال الشركة:
الخدمات المالية
الدور الوظيفي:
التسويق والعلاقات العامة

Global Project Manager

سبتمبر 2018 - أغسطس 2021

TotalEnergies

Paris، فرنسا

سبتمبر 2018 - أغسطس 2021

Drove the development and implementation of global marketing strategies for automotive lubricants across 4 key regions (Europe, Africa, Asia-Pacific, and the Americas) Collaborated with e-commerce giants (Amazon, Alibaba, etc.), launching high-impact digital marketing campaigns that boosted sales by30% Developed innovative B2B/B2C marketing tools and communication plans to enhance customer outreach and retention Led cross-functional teams to coordinate industrial and commercial rollouts, ensuring seamless execution across subsidiaries Delivered engaging presentations for project committees and led global webinars, positioning the company as a thought leader in the industry
مجال الشركة:
النفط والغاز
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Research and Analysis Officer

سبتمبر 2017 - أبريل 2018

Association "Les Climats du vignoble de Bourgogne"

Dijon، فرنسا

سبتمبر 2017 - أبريل 2018

Led market research projects, gathering quantitative and qualitative data on tourist preferences across multiple regions to inform strategic decisions Developed tailored tourism offers based on segmented consumer groups, resulting in enhanced customer satisfaction Partnered with institutional stakeholders to propose innovative strategies for promoting itinerant tourism, improving overall brand visibility
Languages
English: Bilingual French: Bilingual Arabic: Native Spanish: Intermediate Turkish: Intermediate German: Pre-Intermediate
مجال الشركة:
السياحة والمتاحف والمرافق الثقافية

Junior Brand Manager

يناير 2017 - يونيو 2017

Mercedes-Benz

الدار البيضاء، المغرب

يناير 2017 - يونيو 2017

Conducted thorough market research to analyze consumer insights, guiding product development and branding strategies for new vehicle models Collaborated with R&D teams to improve product features, leading to increased customer satisfaction and sales Created innovative sales support materials for the commercial team, driving a 10% improvement in vehicle sales
مجال الشركة:
وكلاء السيارات

Trade Marketing Intern

مايو 2016 - يوليو 2016

Royal Air Maroc

الرباط، المغرب

مايو 2016 - يوليو 2016

Managed website content and launched targeted email marketing campaigns that increased lead generation by 25% Assisted in the launch of customer loyalty programs, improving customer retention and engagement Collaborated with cross-functional teams to create impactful marketing campaigns, driving brand awareness across key markets
مجال الشركة:
شركات الطيران

التعليم

IAE Dijon

يونيو 2019

يونيو 2019

ماجستير، Double Master's Degree in Strategic & Operational Marketing

فرنسا

École Nationale De Commerce Et De Gestion - Settat

يونيو 2019

يونيو 2019

دبلوم، Business And Marketing

المغرب

Skills

Project Management
Expert
Project Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Building Brand Awareness
Expert
Building Brand Awareness
Expert
Go to market Strategy
Expert
Go to market Strategy
Expert
Product Marketing
Expert
Product Marketing
Expert
BUSINESS TO BUSINESS
Expert
BUSINESS TO BUSINESS
Expert
CUSTOMER EXPERIENCE
Expert
CUSTOMER EXPERIENCE
Expert
GO-TO-MARKET STRATEGY
Expert
GO-TO-MARKET STRATEGY
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
SALES
Expert
SALES
Expert
MARKET SHARE
Expert
MARKET SHARE
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Project Management
Expert
Project Management
Expert
Go-to-market strategy
Expert
Go-to-market strategy
Expert
UX/UI
Expert
UX/UI
Expert
Brand Strategy
Expert
Brand Strategy
Expert
Data Analysis
Expert
Data Analysis
Expert
Design Thinking
Expert
Design Thinking
Expert
BUSINESS TO BUSINESS
Expert
BUSINESS TO BUSINESS
Expert
CUSTOMER EXPERIENCE
Expert
CUSTOMER EXPERIENCE
Expert
GO-TO-MARKET STRATEGY
Expert
GO-TO-MARKET STRATEGY
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
SALES
Expert
SALES
Expert
MARKET SHARE
Expert
MARKET SHARE
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert
BUSINESS TO BUSINESS
Expert
BUSINESS TO BUSINESS
Expert
CUSTOMER EXPERIENCE
Expert
CUSTOMER EXPERIENCE
Expert
GO-TO-MARKET STRATEGY
Expert
GO-TO-MARKET STRATEGY
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
SALES
Expert
SALES
Expert
MARKET SHARE
Expert
MARKET SHARE
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert

اللغات

العربية
اللغة الأم
الانجليزية
متمرّس
الفرنسية
اللغة الأم
الاسبانية
متوسط
التركية
متوسط
الالمانية
مبتدئ

الهوايات

  • Travel & Cultural Exploration
  • Public Speaking
  • Photography