Imasha Fernando, EXECUTIVE BRAND MANAGEMENT

Imasha Fernando

EXECUTIVE BRAND MANAGEMENT

Geometry Global

Location
Sri Lanka - Dehiwala-Mount Lavinia
Education
Bachelor's degree, International Business
Experience
3 years, 0 Months

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Work Experience

Total years of experience :3 years, 0 Months

EXECUTIVE BRAND MANAGEMENT at Geometry Global
  • Sri Lanka - Colombo 7
  • February 2014 to September 2014

EXECUTIVE BRAND MANAGEMENT - Geometry Global, Sri Lanka - Feb 2014 to date
• Dealing with clients and liaising with various departments in the organization
• Carrying out consumer and communication research
• Writing and presenting reports to clients and senior management
• Overseeing and coordinating the activities of the Creative, Activation, AV and Production departments
• Organizing events, photo shoots, launching parties, press conferences, publicity events and various other events
• In charge of multinational accounts such as Coca-Cola, Unilever (Knorr, Dove and Flora) and leading Sri Lankan companies - Dialog Axiata, Commercial Bank, Sri Lanka Tea Board
• Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
• Managing, reviewing progress and delivering the clients' advertisement projects.
• Convening meetings with the clients as well as updating on status of their projects.
• Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
• Identifying accounts whose revenue may be shrinking so as to address any 'at risk' customers and reach out to these accounts to ensure they are retained.

Merchandiser-Bulk - VSI at MAS Intimates PVT Ltd
  • Sri Lanka - Dehiwala-Mount Lavinia
  • August 2013 to February 2014

Merchandiser-Bulk - VSI, MAS Intimates PVT Ltd, Ratmalana, Sri Lanka - Aug 2013- Feb 2014
• Liaising with the suppliers and issuing PO's to ensure that raw materials reach production on time
• Communicating with the production plants to check on progress and to prevent any delays/blockages in the production process due to issues pertaining to raw material
• Preparing production forecast and communicating specifics and deadlines to the suppliers.

Customer Service Agent (Intern) at Oman Air, Airport Office, Sri Lanka
  • June 2012 to August 2012

Customer Service Agent (Intern) - Oman Air, Airport Office, Sri Lanka - Jun -Aug 2012
• Coordinating with the team to set up and operate check-in counters for flight movements
• Verifying accuracy and validity of passenger travel documents to ensure safety of all staff and passengers
• Assisting in gating and boarding of passengers in a timely and efficient manner
• Supervising baggage, cargo loading and ramp handling operations

Personal Assistant (Intern) at The Ministry of Industry and Commerce
  • December 2011 to January 2012

Personal Assistant (Intern) - The Ministry of Industry and Commerce, Sri Lanka -
Dec 2011 - Jan 2012
• Assisting the Advisor to the Minister demonstrating professionalism efficiently and effectively
• Handling administrative duties in the Advisor's office paying attention to detail
• Preparing business proposals and carrying out the marketing campaign for relevant projects
• Setting-up meetings and compiled reports

Bookkeeper (Part time) at Amour Restaurant
  • January 2010 to October 2010

Bookkeeper (Part time) - Amour Restaurant, Sri Lanka - Jan-Oct 2010
• Maintaining daily accounts books, efficiently preparing journals paying attention to detail
• Assisting in the preparation of 'Final Accounts'

Sri Lanka - Assistant Front Office Manager at Minara Hotel Bopathella
  • June 2009 to December 2009

Minara Hotel Bopathella, Sri Lanka - Assistant Front Office Manager - Jun-Dec 2009
• Handling reservations
• Web Administrator
• Liaising with tour and travel agents
• Guest relations

EXTRA CURRICULAR ACTIVITIES

Education

Bachelor's degree, International Business
  • at NORTHWOOD UNIVERSITY
  • May 2013

❖ NORTHWOOD UNIVERSITY - Midland, MI, U.S.A. Bachelor of Business Administration (Cumulative GPA: 3.223/4.0) May 2013 Major: International Business Minor: Economics

Diploma, Business and IT
  • at Singapore Informaitcs
  • April 2008

Diploma in Business and IT

High school or equivalent, Ordinary Level Exams
  • at Royal Institute International
  • June 2007

❖ Cambridge Ordinary Level Examination June 2007 Royal Institute International, Sri Lanka

Specialties & Skills

Management
Aviation
Customer Service
Hospitality
Corporate Communications
ACCOUNTING
ACCOUNTS TO
ADMINISTRATIVE ASSISTANT
BOOKKEEPER
BRAND MANAGEMENT
CLIENTS
OFFICE MANAGER
PRODUCTION PROCESS
PROGRESS

Languages

English
Beginner

Memberships

Table Tennis and Badminton: Member of the school team
  • Member
Wisdom Business Academy Students Council
  • Vice President
  • January 2008
Steering Committee Member of the Young Community Leaders Awards
  • Member