عمران عطا

SUBJECT: LEADERSHIP ROLES IN COMMERCIAL - MARKETING, SALES & TRADE MARKETING

Hello,

I trust this email finds you well. As an accomplished MBA professional with 24 years of dynamic experience in the FMCG and CPG sectors—spanning both food and non-food categories—I am eager to contribute my expertise to some esteemed organization.

KEY HIGHLIGHTS:

■ International Exposure:
Throughout my career, I remained actively engaged in workshops and business meetings across Pakistan, UAE, and Europe, including Denmark, Sweden, Spain, Switzerland, Germany, and France. My global perspective enhances my ability to drive results in diverse markets.

■ Country Leadership:
I successfully led operations in two countries: the UAE and Pakistan. These experiences honed my strategic acumen and cross-cultural leadership skills.

■ Contributions to Leading Organizations:

▪In the UAE, I made significant contributions during my tenure with the IFFCO GROUP. I have valid driving license of UAE.

▪In Pakistan, I played pivotal roles at Dairyland Pvt. Ltd. (Dayfresh Beverages),  ZIL Ltd.,  Reckitt (RB), and Siemens.

ROLES I EXCELLED IN:

■ Managing Partner
■ General Manager Commercial:
Led Brand Marketing, Sales, Distribution, Trade Marketing, Training, Customer Services, and Demand Planning
■ Divisional Head of Sales
■ Regional Sales Head
■ GM Sales & Trade Category Management
■ Brand-Marketing Manager
■ Country Sales Manager
■ Sr. Asst. Brand Manager
■ Regional Sales Manager
■ Assistant Brand Manager
■ Marketing Services Manager
■ Marketing Consultant
■ Marketing Intern
■ Other Roles

EXPERTLY MANAGED CATEGORIES IN MARKETING AND SALES:

■ PERSONAL CARE, BEAUTY CARE, HYGIENE, SKIN CARE, COSMETICS:
Beauty soaps, face washes, hand wash, and sanitizer ranges.
■ HOME CARE: Insecticides, shoe care, lavatory care, floor care, detergent, and utensils care.
■ DAIRY BEVERAGES AND AMBIENT FOOD:
Pasteurized and ambient/UHT milk ranges, yogurt, ice cream, flavored milk, and dairy shakes.
■ DRY FOOD: Biscuits, cookies, snacks, confectionery, wafers, edible oil, ghee, flour, pasta, spices, and culinary/condiments - including mayonnaise, ketchup, and sauces
■ FROZEN FOOD: Ice cream, chocolates, margarine, and frozen food - meat, seafood, and bakery ranges.
■ CHILLED / FRESH FOOD, POULTRY:
Pasteurized milk, shakes, fresh and thawed chicken (with a 3-day shelf life), and eggs.
■ OTHER:
Private labeling, cement, housing, and time-share (holiday homes / vacation ownership)

References are on my LinkedIn profile:

h. t t p: // ae. lin ked in . c o m/ in / imranatta

I am available to join on immediate basis. Looking forward to hearing from you soon. Thank you.

Best Regards,

Imran Atta

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REFERENCES
1. Mr. Sheikh Ata-ur-Rehman, Chief Financial Officer, ZIL Limited, Pakistan

2. Mr. Abdul Jabbar, CEO IFFCO Group UAE

3. Mr. Sergio Sousa, Ex Managing Director IFFCO Group, Currently CCO Silal Group UAE

4. Mr. Dinesh Menon, Ex CEO - IFFCO Sales &Distribution Services UAE

5. Mr. Hasnain Hukumdad, Ex Director Firebolt63 (Ad Agency for Dairyland-Dayfresh)

6. Mr. Sheeraz Khan, Strategic Planning & CS Director, Oneders Communication

7. Mr. Ahsen Idris, Group CEO: The Content Company, Blitz Advertising, Spark, BDigital