Imran Ruknuddin

Business Strategy / Tendering & Bidding / Account Management / Operational Support

Managing and leading the sales activities for FM, Projects, Fit Outs & MBM Cleaning Services.
Developing and Strategizing new clientele for the above business lines in addition to the current registered clients.
Conducting market research to keep track of the current market trends, costings and innovations.
TFM - In addition to the existing client base, focussing on new clientele mainly Pvt. Offices, Free zones, Business Groups, New Developments & Healthcare sectors for 2020 - 2021.
Projects & Fit Outs - Working closely with Consultants, Developers, Retail Groups, Contracting & Engineering Firms across UAE for 2020 - 2021.
MBM Cleaning Company - In addition to the existing and registered clients, focusing and developing businesses mainly in Healthcare & Hospitality sectors for 2020 - 2021.
Reviewing RFPs / Tender documents / Proposals / Contracts.
Assisting the BID Team with required inputs related to Technical & Commercial submissions.

Manage and maintain the strategic planning process & Coordinate the development and implementation of plans to support the strategic vision and direction established by the Board of Directors.

Direct and oversee the activities of FM Strategy & Business Development Department, aiming at identifying, analyzing and recommending specific business opportunities for the profitable growth and diversification of FM.

Achieved above 100% revenue growth with a focus on commercial, government and residential projects in Dubai and Abu Dhabi. Key Client achievements include Union National Bank, First Abu Dhabi Bank, Abu Dhabi Commercial Properties, H.H Private Office, Emirates National Investments, Al Nasser Holdings.

Developing and coordinating strategic initiatives and executing sales and marketing activities (cross-selling) for the provision of Integrated Facilities Management Services; supported by a team of Sales Executives, Sales Administrators and Estimation Engineers.

Delivery of compliant, professionally produced proposals within customer defined time frames.

Coordinate and review / edit proposal input from a variety of stakeholders, typically involving contributions from sales, marketing, product teams, finance, commercial, legal and delivery.

Accountable for estimation, sales, negotiations, mobilization and maintaining contract budgets.

Focused on commercial, government and residential projects in Dubai and Abu Dhabi. Key Client achievements include Musanada, Aldar Properties, Link Properties, Abu Dhabi Judicial Department, Al Wifaq Properties, Presidential Guard.

Marketing achievements include strong branding initiatives, successful participation and sponsorship in FMEXPO and membership in MEFMA as one of seven founding members.

Achieved sales worth AED 21 million during the work tenure.

Implementing strategic initiatives and executing sales activities as set forth by the Senior Management.

Delivery of compliant, professionally produced proposals within customer defined time frames.

Coordinate and review / edit proposal input from a variety of stakeholders, typically involving contributions from sales, marketing, product teams, finance, commercial, legal and delivery.

Estimation, sales, negotiation, mobilization and maintaining existing contract.

Formulating tenders and bids and presenting the same to our senior management & Clients.

Identifying and re-developing relationships with dormant accounts.

Handling the complete Facilities Management Business Development.
Handling the complete Facilities Fit Out Division Business Development.
Developing the business by sourcing new clients. Market research for the FM / FO division.
Attending the owner association meeting / Pre proposal meeting.
Handling the complete FM / FO quote process
(Arranging the site inspection of the clients premises /
Coordinating with the sub contractors for their quotes / Doing the financial work outs / follow up with the client)
Handling the complete marketing activities.
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• Company ETA STAR Properties - Dubai
Designation Property Consultant - Channel Development & Corporate Sales
Period May' 2007 - Jan' 2009

ETA STAR is the free hold property developers and is the part of USD 5 billion
ETA ASCON Conglomerate. Established as a joint venture between Al Ghurair
Group, Dubai and Amana Investments, Hong Kong in 1973. The group today
has grown to encompass 140 entities and associates in over 21 countries,
employing 73, 000 people.
Being a leading property developer in UAE, they have commercial, residential and mixed used developments in all the major free hold areas such as
Business Bay, DIFC, JLT, Dubai Marina, Jumeirah Village & Palm Jumeirah to name a few.
Duties: Sourcing & registering the potential real estate agencies with the company
Corporate Sales - Opening and developing corporate accounts with the MNC for their employees housing requirements
Development sales channel with the corporate companies and ETA
Servicing the corporate clients in terms of project updates,
customer's queries, new project launches & events etc.
Generating sales through the real estate agencies
One point contact to the agencies with the company
Handling the agency commission and branding of the agents office
Sales training to the agent's sales staff
Sales presentation to the corporate companies
Handling the international markets sales - Hong Kong, Pakistan & China
Conducting road shows in the above mentioned markets
Also conducting the promotion and the road show in the local market
Handling corporate account of ADNOC (Abu Dhabi National Oil
Corporation), Emirates & Etisalat


Achieved sales in excess of AED 400 million within a short span of a year
Received an award for achieving the sales of AED 150 million in a given qtr.
Received constant appreciation for exceeding the sales target
Successfully conducted the road shows in Hong Kong & Shanghai with the real estate agency
Successfully completed sales promotion for DIFC (Dubai International
financial Centre) companies
Successfully conducted a road show for ADNOC employee in 'Al Ruwais
housing complex'
Also conducted a road show in Moscow showcasing our water front
properties for the Russian clients with our Russian real estate agency
Visited Delhi (India) to develop the Indian Channel for the Dubai
Properties by meeting prominent real estate agencies and bankers


• Worked in Bangalore, India with the leading real estate developers & IPCs like